Best mobile ad format & sizes to use for display ad campaigns
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Transcript of Best mobile ad format & sizes to use for display ad campaigns
Best Mobile Ads Formats & Sizes
for Display Ad Campaigns
MobileAds.com
As reported inMary Meeker’s
report
• 29% of people’s daily screen time are spent looking at smartphones• Global mobile data traffic grew nearly 70%• Mobile commands 24% of media time spent in the US• Mobile media time spent is higher at 51% compared to desktop
#1 Standard Banner Ads
Pros• Available on all screens• Can be executed in large volumes• Cheapest format• Very quick to deploy• Easy to integrate
Cons• Limited space• Quickly fall into the “banner blindness” syndrome• Still not as efficient as its other counterparts, even
with animated display
320x50 or 300×50 pixels banner ads.Static or animated, it usually clutters the
top or bottom screen
Click to see more banner ad examples
#2 Interstitials
Pros• Larger space• Broader message, exposure and memorization rate• Visually compelling• High impressions & conversions• Can offer animated and interactive rich media
content
Cons• Can be highly intrusive – in the event of bad
placement• High CTR may result from the difficulty to close the
interstitial• Requires more design work and though on proper
placement
Interstitial ads are visuals that cover the entiremobile screen at the size of 320x480 pixels.
Click to see more interstitials examples
#3 Expandable Ads
Pros• More information opportunities with the expansion
unit – i.e. videos and interactivity• Obtain valuable tractions – through action-driven
expansion where you can measure the numbers oftimes users view the ad content.
Cons• May frustrate inexperienced users, as they missed
the option to close the ad.Expendable ads is a type of rich media ad, but
can be seen as a combination of banner & interstitial ads. It usually starts with 320x50 pixels and increases in size to 320x480 pixels after
being tapped on.
See expandable ad examples
#4 Video Ads
Pros• Users like them• Focuses attention• Good for brands
Cons• Expensive to produce• Can be intrusive when poorly placed• You cannot force viewership – If one has seen it
before, chances are they wouldn’t want to watch itagain.
A typical video ad runs 15 or 30 seconds when a user taps to play. Video on mobile is appealing
but is recommendation to be short, so to not frustrate users.
See more video ad examples
#5 Native Ads
Pros• Deemed as best mobile ad format by people.• Less intrusive than other formats• Higher click-through rate (10.6%)• Better ad engagement rate (14.0%)• Improved user experience
Cons• Require more work to adapt the advertising on
myriads of possibilities—due to its flexible formatNative Ads comes in various forms and sizes. It combines advertising message with user-centric
content. Looks similar to banner ads, but they don’t take up a particular screen space or the full display.
See native ad examples
Ask yourself these questions
• What are your campaign goal and monetization objectives?
• Who is your target audience?
• Are you looking for pure user experience (UX)? Or to balance
UX with revenue?
• Do you want less invasive ads?
• Are you looking to run performance or branding campaign?
• What inventory and platform are you targeting?
Currently, video ads & interstitials for mobile look promising. (data wise)
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Read full article guide at: https://www.mobileads.com/blog/best-mobile-ad-formats
MobileAds.com