Ad Campaigns should fail. Gracefully.

Photo Credit: http://www.flickr.com/photos/31288116@N02/3406903520/

Photo Credit: http://www.flickr.com/photos/horiavarlan/4273224351/

Launch many ideas at once and test.

Teeth can still be brushed

without electricity.

Photo Credit: http://www.flickr.com/photos/paussus/4194956314/

Photo Credit: http://www.flickr.com/photos/cmiper/2215954440/

One light outage doesn’t result in

darkness.

Photo Credit: http://www.flickr.com/photos/taom-ge/7420099700/

Without power an escalator still works

Photo Credit: http://www.flickr.com/photos/taom-ge/7420099700/

@efader