Best Analytics Project (Level I) - CS Week Conference PDFs/K2 Analytics.pdf · Best Analytics...

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Transcript of Best Analytics Project (Level I) - CS Week Conference PDFs/K2 Analytics.pdf · Best Analytics...

Page 1: Best Analytics Project (Level I) - CS Week Conference PDFs/K2 Analytics.pdf · Best Analytics Project (Level I) ... MBA in marketing ... - An engineer’s dream - Building envelope
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Best Analytics Project (Level I)Analytics Enabled Building Tune-Up

Jeff Jerome, BGECS WeekMay 24, 2017

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Jeff Jerome

Manages BGE C&I Energy Efficiency - Retrocommissioning (RCx)

- Midstream Lighting

- Small Business

- Building Operator Training

Electrical engineering degree & MBA in marketing

Specializes in simplifying complex technology to increase customer adoption

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Baltimore Gas & Electric (BGE)

The Nation’s Oldest Utility (1816)

Part of the Exelon family

~1.2M residential accounts

~122K C&I accounts

One of the first full Smart Meter deployments

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EmPOWER MD

Legislated in 2008, Renewed in 2017

Requires 2% energy savings per year

One of the most aggressive EE programs in the US

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BGE’s Retrocommissioning Program

Launched in 2010

Optimizes existing building systems efficiency

One most difficult program to understand

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Large Customers = Success

Large Buildings- Universities, Hospitals

- Government Buildings

- Multistory Office Buildings

With Specialized Staff- Maintenance Engineers

- Energy Managers

- Energy Service Cos. (ESCO’s)

And Committed EE Budgets!

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Smaller Customers = Challenge

Not on anyone’s radar

Too small for ESCO’s

Too Small for RCx Contractors

No budgets established

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Who are these customers?

Not engineers or energy managers

Building owners, property managers

Often the CFO

Little technical knowledge

No established budget for energy efficiency

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Brought-in Analytics for Customer Engagement

Partnered with First Fuel

To target customers with the highest propensity-to-act

To bring value to customers with Building Analytics reports

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How Analytics Works

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First We Identified High Potential Buildings

Note: Bubble Size represents Annual kWh Savings Potential for Consumption.

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Then We Called Them

Told them we had a report on their building

30 page technical building analysis - An engineer’s dream- Building envelope response- Disaggregation/ KPI’s- Wet/dry bulb response- Occupied/unoccupied ratio- Extensive ESM List - Very detailed explanations- $ savings estimates

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We Got Appointments!

Building engineers loved it!

They wanted to dive deeper

And debate specific numbers

And meet again

And again

And again

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Decision Makers Reacted Differently

Building owners eye’s glazed over

Property managers posted on Facebook on their phones

Finance people pretended they had an emergency

We still weren’t closing jobs!

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Duh, We Were Speaking The Wrong Language

What they needed to know

- How bad is the problem?

- What needs to be done?

- How much can I save?

- How much will it cost?

- What do I do next?

- How do I get my boss to approve?

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Target the Right

Customers

Speak Their Language

Create Value

So We Redesigned RCx to be Customer Centric!

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First We Changed the Name

Changed Retrocommissioning to Building Tune-Up (BT)!

Like a car, buildings get better mileage when tuned-up

Page 19: Best Analytics Project (Level I) - CS Week Conference PDFs/K2 Analytics.pdf · Best Analytics Project (Level I) ... MBA in marketing ... - An engineer’s dream - Building envelope

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Then We Simplified The Report

Graphics is the universal language

The analysis was reduced to 3 pages

3 - 6 pages of specific recommendations

Clear rationale for each recommendation

Savings clearly spelled out for each item

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The Heat Map

24hr/365 day Usage

- Building startup

- Building shutdown

- Demand intensity for heating/cooling

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Comparative Energy Usage

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The Simple Report Caused Excitement

Customers were convinced they needed work and asked:

Q: What is next?

A: Get a full on-ground audit by a BT contractor

Q: Who do I call?

A: Choose anyone from our list of 70 contractors

Q: How much will it cost?

A: We don’t know

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We Needed to Involve the Contractors

Businesses have trouble dealing with- Unknown costs

- Unknown contractors – low credibility

- Undefined work

- CFO’s have to approve everything

And contractors were still not selling to SMB’s- Didn’t know what businesses to approach

- Didn’t know if there was energy saving potential there

- No entre’ into businesses

- Did not want to incur the costs to “scope out” the project

Page 25: Best Analytics Project (Level I) - CS Week Conference PDFs/K2 Analytics.pdf · Best Analytics Project (Level I) ... MBA in marketing ... - An engineer’s dream - Building envelope

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Analytics Enabled Value to the Contractor

Let contractors use the report – increased credibility

Reports helped contractors scope the job and provide insight that saves them time

Enabled a Fixed $1,400 study cost for buildings <7500 Sq. Ft.

BGE pays 75% directly to the contractor

Customer pays $350 out-of-pocket

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The Results were Overwhelming

The contractors were slammed- We needed more help

- We opened the program

When we presented the value proposition at trainings- Contractors lined-up to sign-up

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Analytics Enabled BT - A Win-Win-Win Proposition

Better process for customers- Easier to understand

- Less expensive

- Quicker

- More energy savings

Better process for contractors- Better targeting

- More credibility through the reports

- Less expensive

More energy savings for BGE

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Improving Customer

Interaction

Refining Customer Targeting

Creating Value for Trade

Allies

Delivering Results

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60% of

customers we met complete project

application

49 million kWh in energy savings identified

Interest in 110 measuresworth 7,850,000 kWh

2x increase in

finished projects

30% of proactive

phone calls result in live meeting

Page 29: Best Analytics Project (Level I) - CS Week Conference PDFs/K2 Analytics.pdf · Best Analytics Project (Level I) ... MBA in marketing ... - An engineer’s dream - Building envelope
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Empowering Customer Savings and Grid Responsiveness

• Predicts customer energy usage 30 days in advance

• Customer configurable charging of on-site battery with PV or at cheaper TOU times

• Anticipates costly peak events and releases stored energy for demand management

• 24/7, on demand access to storage for smoothing out peaky loads and PV variability

• Lower cost aggregator model offering agility, scalability & controls

• Build confidence through use experience

DUAL VALUE for Customer & Grid

HOW IT WORKS – CUSTOMER BENEFITS HOW IT WORKS – GRID BENEFITS

“Flattening” of demand peaks for customer savings &

grid support

Customer-Sited Storage

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Engagement: Customer Tools

http://www.stem.com/heco-powerscope-tutorial/

Access code: stem101

Login & User training

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Integration: Orchestrating the New Interactive Grid

Utility Operations & Control Center• Enhanced EMS• Analysis-based• Data-driven Controls• Bi-directional, cloud-based

CS device information

Internet

Wireless

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UTILITY