Bertram Yacht The Legend: Winter 2007

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The Official Newsletter of Bertram Yacht Winter 2007 Volume 1 Issue 1

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Bertram Yacht's Quarterly newsletter

Transcript of Bertram Yacht The Legend: Winter 2007

Page 1: Bertram Yacht The Legend: Winter 2007

The Official Newsletter of Bertram Yacht Winter 2007 Volume 1 Issue 1

Page 2: Bertram Yacht The Legend: Winter 2007

Bertram Yacht hosted its firstannual “Captain’s Day” at theBertram factory on September 8th,2007. The event was designed anddedicated exclusively for Captainsbecause Bertram knows how muchCaptains care about every detail thatgoes into the powerful sportfishingyacht they command. Approximately35 Captains from around the worldattended the event to learn aboutBertram’s latest initiatives oncustomer service, quality andengineering straight from theBertram executives that manage these functions.

The game is all about catching fishand having a good time, but Bertramrecognizes that Captains are the eyes,ears and mouths of the sportfishingyacht industry, and decided to tap intothis influential segment with adedicated event. The event began withan in-depth seminar with Bertram’sProduct Design Team followed byopen discussion sessions for eachtopic, giving Captains the opportunityto share opinions, knowledge andknow-how with Bertram’s maindecision makers.

The seminar was followed by a twohour guided tour of Bertram’s 17 acre

manufacturing facilities, as well as anopportunity to see two of Bertram’slatest models in action with a cruisearound scenic Miami on the 570 and630 models. After the cruise, theCaptains were able to ask questionsand offer additional suggestionsregarding the quality and performanceof the yachts while dining with theBertram team.

Bertram Yacht plans to continuehosting a Captain’s dedicated event on an annual basis, and invites anyonewith product insight to write to: [email protected].

Raising the Baron Quality:Bertram Yacht.

Bertram Yacht is committed toworking as a team to ensure that eachboat is built and delivered in a timelyfashion and with the level ofprofessionalism that is expected fromcustomers. That’s why manyimprovements have been made withinthe manufacturing facility to focus onperfecting the quality and serviceBertram Yacht provides. The result isa level of unsurpassed excellence andconsistency. Simply stated, Bertram isbuilt better.Quality Control Mission Statement:

The name Bertram has alwaysstood for a legendary ride, strongstyling and rock-hard reliability.Employees live and breathe Bertrampride and are dedicated to the BertramYacht brand. This pride translatesitself into exceptional products.Whether it’s reviewing boats on theproduction line or handling one-to-one customer service issues, quality isthe evidence of such pride anddedicated effort. Furthermore,Bertram promises to monitor the“health” of production with theirQuality Control System whileproviding feedback to create a legacy of excellence.Advantages of New Quality Control System.

Bertram’s Delivery Team hasmerged with the Quality ControlSystem, offering a more efficient roleon the production line. This newsystem will enforce inspectionstandards, requiring supervisors andforemen to meet regularly to maintainsuch rigorous standards. Data andanalysis generated by the new QualityControl System will be utilized as adriver of change through the BertramProduct Excellence Committee.

Bertram is also investing major resources into developing a seamlessdelivery process. The new Bertram Delivery Team is 100% focused anddedicated to the development and execution of this process.

New & ImprovedBertram OwnersManual.

In addition to the new seamlessdelivery process, Bertram introduces its new and improved owner’s manual.This manual contains photographicdocuments tailored not just to themodel, but also to each individual hull. Owners will find the manual easier to follow with precise solutions,leading to a decrease in downtime and more time to enjoy your Bertram at sea.

The Bertram Product Excellence Committee was formed to discuss anysubjects of concern. The first Wednesday of every month, the Chairman,President and heads of all departments will gather to brief the team on variousissues and solutions, customer comments, and broker and inspector input.

Bertram Product ExcellenceCommittee (B.P.E.C.)

Bertram’s First Annual

Captain’s Day

Seamless Deliveries Process:

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A new line ofBertramMerchandiseis now available thisFall, with its premier atthe upcomingFort LauderdaleInternational BoatShow. The new lineincludes freshnew items suchas clothing,accessories, jewelryand, for the first time,a limited editionBertram watch line byKrieger Watches. Pleasevisit our web site to see all the new items.

Look Like a Legend!

3663 N.W. 21st Street, Miami, Florida 33142

Phone (305) 633-8011 Fax (305) 635-1388

www.bertram.com

BERTRAM YACHT, INC.a ferrettigroup company

is the new flagship of the Bertram fleet, and wasdesigned with performance, luxury and comfort in mind.

700Already an exceptional boat revered for its superior performancethat can take on seas that would keepother boats in port, is now availablewith mezzanine cockpit seating. Thenew mezzanine layout offers moreseating and remarkably only reducescockpit space by a few inches.

570

Tell Us Your Ideas. At Bertram, we pride ourselves at being the

first to bring innovations to our customers in thesport fishing industry. From the deep v hull tothe spiral staircase and the zero trim fuel tankdesign, there are so many innovations that havestemmed from your input. As always, we highly appreciate and encourage you to send us yourideas, comments and suggestions to help us buildbetter products in a growing market.

Please send us your comments to the product development team at:[email protected].

We will listen and just might call you to getmore information!

Now Available…BertramConciergeProgramPlease visit our website for more details.

was built to be capable ofcatching the largest gamefish in the sea withoutcompromising its ability todeliver the ultimate big water ride.

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AnnouncementsBertram Yacht introduces its newest models at the 2007 Fort Lauderdale International Boat Show, from October 25th - 29th, 2007.

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