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TO STUDY THE PROMOTIONALSTRATEGY ADOPTED IN BENQ LCD
TELEVISION
SUMMER TRAINING PROJECT REPORTSUBMITTED TOWARDS PARTIAL
FULFILLMENT
OFBACHELOR OF BUSINESSADMINISTRATION
(Affiliated To Garhwal University, Srinagar)
Submitted By Submitted ToAnoop Aswal Dr.D.S.ChoubayBBA 5th Semester Asst. Professor
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OMKARANANDA INSTITUTE OF MANAGEMENT AND
TECHNOLOGY, RISHIKESH
2006-2009
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ACKNOWLEDGEMENT
The completion of this project is the accumulation of the concerned
and co-ordinated efforts of various persons, and project will be
incomplete without giving due credit to them.
I am indebted and grateful to Mr. Dinesh Gupta, whos inspirationand supervision encouraged me to complete this project. I am also
grateful to Mr. Upadhyay, Mr. D.S.Rana (Hr Manager), and Mr.
Satish (Sales Manager), for there wholehearted cooperation and
they provided me guidance at each and every step.
Anoop Aswal
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PREFACE
Summer training program is an integrated part of BBA programme.The emphasis in the programme is providing the studying an
insight into Indian business scenario.
The summer training programme is designated to provide a
participation of B.B.A programme as on job experience. This has
given them a chance to use and apply the academic knowledge
and gain insight into corporate culture. This helps in developing
designs making abilities and emphasis on active participation by
the student. I undertook my training in BenQ INDIAN PVT. LTD.
During the training I worked on buying behaviour of customers for
BenQs L.C.D television
During training I gained valuable experience and knowledge during
the survey. The summer training report consists of my findings
after completions of collected data and than analyzed conclusions
were drawn and finally suggestions were put forwarded.
Anoop Aswal
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CONTENTS
Objective of the Study
RESEARCH METHODOLOGYRESEARCH DESIGN
RESEARCH METHOD
SAMPLE DESIGN
DATA COLLECTION TECHNIQUES
MARKETING RESEARCH
COMPANY PROFILE
PRODUCT PROFILE
INTRODUCTION OF THE STUDY
TITLE
OBJECTIVES
SCOPE
ANALYSIS AND FINDINGS
BUYING INTENSION
BUYING PREFERENCE
BRAND AWARENESS
CUSTOMER PREFRENCE
LIMITATIONS
SUGGESTIONS AND RECOMMENDATIONS
CONCLUSIONS
BIBLIOGRAPHY
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OBJECTIVES
To study customer awareness of benq,s Lcd tv.
It involves studying their perception and need pattern arising out of
it. For studying the customer awareness the questionnaire
prepared was to get in depth view of the entire horizon of the
customers seeking valuable information both from possessors &
non possessors of a washing machine.
RESEARCH DESIGN
When the methodology has been selected the next step is to
develop research design. A research design is defined, as the
specification of and procedures for acquiring the information
needed. It is a plan for doing the study and collecting the data.
The important features of research design are:
It is a plan that specifies resources and types of information
relevant problem.
It is the strategy specifying which approach will be used for
gathering and analysing the data.
It also includes the time and cost budgets since most stuydies
are done under these two constraints.
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Flexiblity and appropriateness are two other important
characterstics.
The research design used for the research was both exploratory
and descriptive in nature diagnostic research design was also
used.
EXPLORATORY RESEARCH:
The purpose of such studies is that of formulating a problem for
more precise investigation the major emphasis is on the discovery
of and insights. In build flexibility is necessary for such research.
Generally following three methods are there:
Survey of concerning literature.
Experience of surgery.
Analysis of insight stimulating egs.
Descriptive research:
Descriptive research are concerned with describing the
characteristics of particular individual or of a group as the analysis
of question number 9 & 11 shows.
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Diagnostic research:
Diagnostic research studies determined the frequency with whichsomething occurs or its association is something else. Our
research design is exploratory because it is a flexible design, which
provides opportunity for considering different aspects of the
problem. We have used non-probability sampling design. While like
a descriptive or diagnostic design our research design is also rigid
as it makes enough provision for protection against bias and
maximizes reliability. We have used a pre-planned design for
analysis-structured instrument for collection of data is also
included. Even advanced decision about operational procedures
has been taken.
RESEARCH METHOD
Research planner selects the research methodology of different
categories:
Experimental research.
Non-experimental research.
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The major difference between these are in the control of the
extraneous variables and manipulation of at least one variable bythe intervention of the investigator in the experimental research. In
non experimental research there is no intervention beyond that
needed for purpose of measurement.
SAMPLE DESIGN
A marketing research project involve examing the entire population
that is one relevant to the problem. In designing the sample
methods the researcher must specify three things:
Where the samples have to be selected.
The process of selection.
The size of the sample.
The sample design must be consistent with the relevant population,
which is usually specified in the problem formulation stage of the
research process.our sample is 20 retailers and the process of
selected is survey and the samples are selected from delhi and
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ghaziabad. The data obtained from the sample to be used in
making infrences about the larger population.
DATA COLLECTION
When all these steps have been performed data collection can
begin. Data collection whether by the communication or
observation require the use of pupil, which then raises the question
regarding these pupil because data collection can be costly, firms
often utilise outside limited service research supplier. This is
particularly prudent when the extent of in house research activity
does not werent the cost of having permanent data collection
personnel. Also there are times when the design of the project
requires specialized data collection and this can best be obtained
from an outside supplier.
PRIMARY DATA
Primary data has been taken from the retailers by survey
techniques after providing them questionnaire this methodology is
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very helpful in obtaining suggestions and decision making by the
organization. it has some faults because the respondents who
gives the answer of the question do not have sufficient time and
gives them the answers very quickly without thinking. therefore this
methodology the defective although it may be useful and helpful in
decision making.
SECONDARY DATA
We have selected secondary data from the companies
internal records, projects and reports. We are very thankful to Mr.
D.S RanaS who provided in the reports and internal knowledge of
the companies project. We have used the internal report and
project for data collection. Secondary data means data which has
been taken from the organizationals internal records.
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MARKETING RESEARCH
Research connotes a systematic and objective investigation of a
subject or problem in order to find the relevant information.
Marketing research is the systematic and objective search for and
analysis of information relevant to the identification and solution of
any problem in the field of marketing.
Objectivity in research is all important sometime it means the
application of the scientific method of marketing. The heart of
scientific method is the objective gathering of information.
SURVEY FOR STUDY CUSTOMER AWARENESSOF BenQ
For studying the customer awareness the questionnaire prepared
tried to get in depth view of the entire horizon of the customer
seeking valuable information both from possessor & Non
possessors washing machines.
Simple size : 100
Zones : Delhi
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Company Profile
Company Founded April 21, 1984 (separated from manufacturingbusiness since Sept. 1, 2007)Brand LaunchedDecember 5, 2001Paid-In Capital USD109 MillionRevenue 2007: USD 1.83 Billion (*1)Chairman K.Y. LeePresident & CEO Conway LeeManagement Team K.Y. Lee, Jerry Wang, Conway Lee, Peter Chen,
Adrian Chang, Michael Tseng, Peter Tan, Ben Chu, Hank HorngCorporate VisionBringing Enjoyment and Quality to Life
Product FocusNetworked Digital Lifestyle Devices
Mobile Communications Products:1. Mobile phone: GSM/GPRS mobile phones, Smart Phones, PDAphones, 3.5G mobile phones
Consumer Electronics:1. Digital projector: Digital Projector (data & video)2. LCD TV: 20, 26, 31.5, 32, 37, 42, 46, 65 LCD TV3. Digital camera: 2 ~10 Mega pixels digital cameras
Computing Products:1. LCD monitor: 15, 17, 19, 19W, 20, 20W, 22W, 24W2. Joybook wide screen series laptop PC: 13.3, 14.1, 15.43. Optical storage product: CD-ROM, CD-RW, DVD-ROM, DVD+RW,Combi, Blu-Ray RW4. Human interface device: mouse, keyboard5. Computing peripherals: digital media
Sales Offices5 Regional OperationsEurope (Regional HQ: Eindhoven, The Netherlands)
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Austria (Vienna), France (Suresnes), Germany(Hamburg), Italy (Milan),Russia (Moscow), Spain (Barcelona), Sweden(Tby), Switzerland(Dietikon), The Netherlands (Hoofddorp), UK (Hemel Hempstead)
North America (Regional HQ: Irvine, California, U.S.A.)Canada (Irvine), USA (Irvine)
Latin America (Regional HQ: Miami, Florida, U.S.A.)Brazil (So Paulo), Mexico (Mexico City)
China (Regional HQ: Suzhou, China)China (Beijing, Chengdu, Fuzhou, Guangzhou, Hangzhou, Hong Kong,Jinan, Shanghai, Shenyang, Shenzhen, Suzhou, Tianjin, Wuhan, Xian,Zhengzhou)
AMEA (Asia Pacific, Middle East, Africa) (Regional HQ: Taipei,
Taiwan)(*2)Australia (Homebush Bay), India (New Delhi), Japan (Tokyo), Korea(Seoul), Malaysia(Selangor), Singapore, Taiwan (Taipei), Thailand(Bangkok), Turkey (Istanbul), UAE(Dubai)Patents 390 global patents, 694 patents pending (2008/7)
No. of Employees 2,000+ employees from 45 nationalities (2008/7)Market Share
Products Market Shares (%) in 2007LCD Monitor 3.4%
Projector 6.67 %(#4 worldwide;#3 in EU and #2 in APAC)BenQ Group AU Optronics Corporation, BenQ Corporation, BenQGuru Software Co., BenQ Hospital, Cando Corporation, DarfonElectronics Corporation, Darwin Precisions, Ltd, Daxon Technology Inc.,
Daxin Materials Corp., Qisda Corporation, Raydium SemiconductorCorporation, Wellypower Co., Ltd.
Recognition IDEA 2008 Bronze Award (July 2008) 6 red dot Design Award 2008 (March 2008) 4 iFDesign Awards 2008 (March 2008) 5 Good Design Awards 2007 (Oct. 2007) 7 iF China Design Award 2007 (August 2007)
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Recognized as Interbrands Top 10 Global Taiwan Brands for theconsecutive 4th year (July 2007) SP831 projector wins Koreas "2007 GD Award" (May 2007) 6 Red Dot Design Award 2007(March 2007) 8 iF Design Awards 2007, including 1 much-coveted Gold Award(March 2007) 7350CT scanner wins the "Design for Asia" award's "DFA BestDesign from Greater China" (Nov. 2006) Voted by a panel of judges, consumers and channel distributors as"Top 10 Brands From China" (Nov. 2006) Asian Wall Street Journal's 2006 Asia 200 Report: Ranking 14thoverall and No. 1 in terms of "innovativeness in responding to consumer
demands" (Oct. 2006) 9 Good Design Awards 2005 (Oct. 2006) Interbrand's Top 10 Global Taiwan Brands Survey: Ranking 5th;recognized as the Rising Star brand for the greatest compound growthrate (2003~2005) (Sept. 2006) 24 iF China Design Award 2006 (Sept. 2006) BenQ has become EU's #1 and world's #2 projector brand inQ2/2006 with 8.1% global market share (source: DTC) (July, 2006)
PE7700 projector wins Korea's "2006 GD Award" (May 2006) 11 Red Dot Design Award 2006 (March 2006) 17 iF Design Awards and 1 much-coveted Gold Award 2006 (March2006) Interbrand's Top 10 Global Taiwan Brands Survey: Ranking 4th(Oct. 2005) 11 Good Design Awards 2005 (Oct. 2005) Business Week magazine Why Taiwan Matters cover (May 2005)
21 iF China Design Award 2005 (May 2005) 6 Red Dot Design Award 2005 (March 2005) 10 iF Design Award 2005 (Dec. 2004) 4 CES Innovations 2005 Design and Engineering Award (Nov.2004) 9 Good Design Award 2004 (Oct. 2004) Interbrand's Top 10 Global Taiwan Brands Survey: Ranking 6th(Oct. 2004)
IDEA 2004 Bronze Award (July 2004)
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Business Week magazine Hot Design cover (July 2004) 15 iF Design Award China 2004 (Apr. 2004) Economist The World in 2004- Recognizes BenQ for strategic
branding efforts (Jan. 2004) Far Eastern Economic Review Taiwan Top 10 Corporations andWins top spot for Innovation in response to customer needs (Dec. 2003) 7 iF Design Award 2004 (Dec. 2003) 2003 Taiwan Outstanding Design Award (Nov. 2003) 14th Taiwan National Quality Award (Oct. 2003) 11th Taiwan Industrial Technology Advancement DistinguishedAward (Sept. 2003 Interbrand's Top 10 Global Taiwan Brands Survey: Ranking 7th
(Sept. 2003) 6 iF Design Award China 2003 (Sept. 2003) Common Wealth - 1000 Manufacturing: Ranking 10th (May 2003,Taiwan) Business Weekly Taiwan - 1000 Manufacturing: Ranking 10th (May2003) Forbes Magazine Cover story: The IQ in BenQ (Feb. 2003) Business Week THE IT 100: Top 100 (2002, 2003, 2004)
Far Eastern Economic Review Wins top spot for innovation inresponse to customer needs (Dec. 2002)
COMPANY HISTORY
drives, color laser printers, digital cameras, and scanners Once thecontract manufacturing arm of Taiwan's Acer ComputerCorporation,BenQ Corporation has come into its own as a world-leadingmanufacturer of computer peripherals, digital media equipment, andmobile telephone and other networking and communications devices.BenQ produces LCD and CRT monitors, LCD televisions, digital
projectors, and other display systems; CD-ROM, CD-RW, DVD-ROM,and DVD+RW; and mobile telephones and wireless networking and
communications equipment. Contract manufacturing continues to makeup more than two-thirds of BenQ's revenues. Since splitting off from Acer
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in 2001, however, BenQ has begun a push to establish its own name--which comes from the slogan, "Bringing Enjoyment and Quality toLife"--as a world-leading peripheral products brand. The effort seems to
be paying off. In just four years, the company's sales have more thandoubled, topping $3.75 billion in 2003. BenQ operates manufacturingfacilities in Taiwan, China, Malaysia, and Mexico. The company'soperations also include a network of affiliated companies, including AUOptronics; Daxon Technology; Darfon Electronics; Airoha Technology;Copax Photonics; Darly Venture; and BenQ Guru Software Co. BenQ isled by Kuen-Yao (K.Y.) Lee and is listed on the Taiwan Stock Exchange.Acer remains a major shareholder, with 14 percent of the company'sstock.
Acer Offshoot in the 1980s
Stan Shih and a group of university friends founded Multitech in 1976,becoming one of the pioneers of Taiwan's computer industry. Among thenew company's earliest employees was Kuen-Yao Lee, a graduate fromTaiwan's prestigious National Chiao Tung University who also held anM.B.A. from Lausanne University in Switzerland. Lee quickly became an
important member of the fast-rising Multitech group. In 1984, when thecompany--which adopted the Acer brand name in 1986--formed adedicated contract manufacturing subsidiary, Lee became head of the newsubsidiary, originally known as Continental Systems.
Continental Systems at first began producing components such as powersupplies and monitors for integrated engineering workstations and othercomputer systems, supplying both Multitech and the fast-growing OEM
market. As such the company was part of a strong trend through the1980s, which saw Taiwan become one of the world's most importantcenters for contract computer component manufacturing. After Multitechadopted the Acer trade name in 1986, the subsidiary became known asAcer Continental.
In the late 1980s, Acer Continental began to focus more strongly on thecomputer peripherals market--leaving the development of completedsystems to its parent company. The subsidiary then changed its name to
Acer Peripherals to underscore its commitment to the components market.
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The production of monitors then became one of the company's mainmarkets, and by the early 1990s, Acer Peripherals emerged as asignificant supplier to the global OEM computer market, supplyingcomputer manufacturers such as IBM and others.
The early part of this phase, however, occurred without Lee. After beingpassed over for the CEO position at the Acer parent in 1989, Lee left thecompany to take a position in Lausanne instead. Meanwhile, AcerPeripherals continued to expand in the early 1990s, opening amanufacturing subsidiary in Malaysia, and a series of global sales offices,such as the Acer Peripherals Labs in the United States in 1992. In thisway, Acer Peripherals was able to supply support for Acer's own global
expansion effort, which saw the Taiwan company emerge as one of theworld's top PC makers by mid-decade.
Acer Peripherals turned to mainland China in 1993, establishing amanufacturing facility in Suzhou in order to meet the rapidly risingdemand for computer peripheral products. Among these were the firstCD-ROM drives, which began appearing in the early part of the decade.By 1994, Acer Peripherals had succeeded in producing its first 2X CD-
ROM drive. The development of this new technology, permitting theextension of the computer's multimedia capabilities, became one of the primary drivers behind the mid-decade personal computing boomworldwide.
Diversification in the 1990s
Lee now led Acer Peripherals on an ambitious drive to diversify its rangeof products and deepen its international penetration. One of the company'sfirst moves was to set up Acer Display Technologies in 1996 in order to
produce TFT-LCD panels for the rapidly growing LCD monitor market.Acer Peripherals also took a step toward independence that year, when itlaunched its stock on the Taiwan Stock Exchange.
By 1997, Acer Peripherals had succeeded in developing its first LCD-
based computer monitor. The company also extended its scannertechnologies with the launch of its first sheet-fed scanner that year.
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Meanwhile, Acer Peripherals had spotted the potential of the market formobile telephone handsets, and in 1997 the company debuted its firstGSM 900-compatible cellular phone.
The company backed up its diversification effort with the 1998 opening ofa new production plant in Suzhou, called the Acer Suzhou TechnologyPark. In that year, as well, Acer Peripherals debuted a number ofimportant new products, such as its first CD-RW drive, its first digital
projector, and its first dye-sub photo printer. The following year, thecompany added a new factory in Taoyuan, and a research anddevelopment center in Taipei. The company also expanded throughacquisition, buying Bri-Link Technology Co. in 2000.
Acer's rise as a world-leading computer brand had by then brought thecompany into increasing conflict with the customers of its contractmanufacturing business--most of which were direct competitors on thecomputer market. In response, Acer moved to refocus itself around itscore computer business and transfer its contract manufacturing and
peripherals businesses to independent companies. As such, AcerPeripherals was itself spun off as a separate company, Acer
Communications & Multimedia, in 2000. Acer maintained a share of just14 percent of its former subsidiary, and also remained one of its mostimportant customers.
The new company, led by K.Y. Lee, now grouped many of Acer's formercontract manufacturing specialists, including the Acer DisplayTechnologies (ADT) unit and others. With his new freedom to guide thecompany, Lee set out to turn Acer Communications & Multimedia into aglobal computing giant in its own right. The company took a step in theright direction in 2001 when it engineered the merger of ADT withUnipac Optoelectronics, creating AU Optronics, the world's third largestmaker of TFT-LDC panels.
Global Brand Leader in the 2000s
Lee's ambitions ran still higher, however. In 2002, the company decidedto adopt a new corporate and brand name, BenQ, an acronym suggested
by the company's new slogan: "Bringing Enjoyment and Quality to Life."
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The success of the BenQ brand was swift: the company's sales began tosoar, climbing from $1.7 billion in 2000, to more than $3 billion by theend of 2002--and nearly $4 billion by the end of 2003.
By then BenQ was one of the world's leading computer peripherals brandsin certain segments, such as LCD monitors and optical drives and other
products. The group's production and technology capacity was furtherenhanced by the formation of a joint venture with Dutch appliances giantPhilips to produce digital store products, including CD-ROM, CD-RW,DVD-ROM, and DVD+RW drives, which were then marketed under thePhilips, BenQ, or as OEM products for other brands.
Sales of BenQ's LCD monitors and televisions also took off in the early2000s, and by 2004 the company had emerged as the world's number two-selling LCD monitor brand, trailing only Samsung of South Korea. Thecompany also was quick to spot openings in new trends, such as theemergence of the so-called convergence of computing and homeentertainment systems. In 2002, the company launched its first product tomeet this fast-growing new category, the Joybook 8000 "multimediahub." This product also marked the group's entry into the highly
competitive notebook computing market.
By 2004, BenQ had become Taiwan's top-selling consumer electronicsbrand. BenQ also had become a prominent brand in markets such as Japan(where it was the leading seller of 17-inch monitors), China, and India.The company also was making strong headway in its drive to enter the
North American and European markets. Europe was seen as holdingspecial potential for the company, given the relatively small numbers oflocally based brands there. Under K.Y. Lee's guidance, BenQ promised tofulfill its ambition to become a global brand leader in the new century.
Company Milestones
Behind the BenQ name and our widely known 'Enjoyment Matters'philosophy, exists a fast-paced and far-sighted global organization. Weoffer unrivalled breadth and depth of products and
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integrating technologies across platforms including projectors, laptopPCs, LCD displays, LCD TVs, digital cameras, mobile phones andcomputing peripherals.
We have been singled out as one of the world's top performing ITcompanies, and have featured in BusinessWeek's Infotech100.
Headquartered in Taipei, Taiwan, we own and operate branch offices inkey markets, and employ over 2,000 talented individuals worldwide. Withsales to nearly 100 countries, we are a market leader in projectors andLCD monitors.Year Milestones
October 2007 5 Good Design (G-Mark) Award 2007
August 2007 7 iF China Design Award 2007
July 2007 Recognized as Interbrands Top 10 Global Taiwan Brandsfor the consecutive 4th year
May 2007 SP831 projector wins Koreas "2007 GD Award"
March 2007 6 red dot Design Award 2007
March 2007 8 iF Design Awards 2007, including 1 much-covetedGold Award
November 2006 7350CT scanner wins the "DFA Best Design fromGreater China"
November 2006 BenQ is recognized as "Top 10 Brands From China"
October 2006 BenQ ranks 14th in Asian Wall Street Journal's 2006Asia 200 Report and is awarded No. 1 in terms of "innovativeness inresponding to consumer demands"
October 2006 BenQ wins 9 Good Design (G-Mark) Awards 2005
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September 2006 BenQ discontinues funding for its German mobile phonesubsidiary
September 2006 BenQ ranks 5th in Interbrand's Top 10 Global TaiwanBrands Survey and is recognized as the "Rising Star" brand for its greatestcompound growth rate (2003~2005)
September 2006 BenQ wins 24 iF China Design Award 2006
May 2006 PE7700 projector wins Korea's "2006 GD Award"
March 2006 BenQ wins 13 red dot Design Awards
March 2006 BenQ wins 18 iF Design Awards, including 1 much-coveted Gold Award, and 1 iF Communication Design Award
November 2005 BenQ contributes to the National Palace Museum inTaiwan
November 2005 BenQ wins the 6th annual Industrial Sustainable
Excellence Award for 2005
October 2005 BenQ ranked 29 a brand awareness survey in Europe byForrester Research
October 2005 BenQ acquires Siemens AGs Mobile Devices business
October 2005 BenQ ranked 4th in Interbrand's Top 10 Global Taiwan
Brands Survey
October 2005 BenQ wins 11 Good Design (G-Mark) Awards
July 2005 BenQ holds the 2005 GDM meeting in Suzhou China
June 2005 BenQ announces the acquisition of Siemens AGs MobileDevices business
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May 2005 BenQ wins 21 iF China Awards.
March 2005 BenQ wins 6 red dot Awards.
March 2005 BenQ wins 10 iF Design Awards.
November 2004 BenQ recognized with 4 CES Innovations Awards
October 2004 BenQ wins 9 Good Design (G-Mark) Awards
October 2004 BenQ ranked 6th in Interbrand's Top 10 Global TaiwanBrands Survey, with brand value growth at 35.03%.
September 2004 BenQ and AUO make donation to the NationalTaiwan University
June 2004 BenQ sponsors UEFA EURO 2004 Football Championshipsin Portugal.
June 2004 The BenQ FP783 LCD monitor wins bronze IDEA Design
Award (USA) and is featured on the cover of Business Week magazine.
April 2004 BenQ wins 15 iF Design China Awards and two "TopSelection" awards.
December 2003 BenQ recognized with 7 iF Design Awards.
November 2003 BenQ announces the sponsorship of UEFA 2004
November 2003 2003 Taiwan Outstanding Design Award
October 2003 BenQ Foundation established
October 2003 BenQ recognized with the 14th Taiwan National QualityAward
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September 2003 BenQ receives the 11th Annual IndustrialTechnology Advancement Award
September 2003 BenQ receives 6 iF Design China Awards
September 2003 BenQ sponsores UBA (University BasketballAssociation Taiwan)
July 2003 Grand opening of BenQs first Display Center
June 2003 BenQ unveils new Visual Identity, incorporating naturalpatterns and organic shapes.
May 2003 Business Weekly Taiwan - 1000 Manufacturing: Ranking 10th
February 2003 BenQ and Philips form strategic venture (Philips BenQDigital Storage).
February 2003 Forbes Magazine interviews Mr. K. Y. Lee on BenQBranding
December 2002 BenQ's total sales revenue for 2002 exceeds NT$100billion
August 2002 BenQ releases its first Branding Commercial He hasbeen BenQed!
August 2002 BenQ sponsors BenQ Global Distributors Meeting in
Suzhou, China - highlighting its Digital Network Lifestyle Devices.
June 2002 BenQ ranked 13th in Business Weeks 2002 Global Top 100IT Companies list
May 2002 Board of Directors announced Mr. K. Y. Lee as the Chairmanof BenQ
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March 2002 BenQ sets new record for monthly sales of NT$ 10billion
December 2001 The Birth of the BenQ brand name and BenQCorporation
2000 Company renamed to "Acer Communications & Multimedia Inc.(ACM)"
1996 Company IPO
1992 Company renamed to "Acer Peripherals Inc. (API)"
1989 Company renamed to "Acer Continental Inc."
April 1984 "Continental Systems Inc." founded (One of Acer'smanufacturing plants)
1984 Establishes Continental Systems Inc. (name of the company waslater changed to Acer Continental Inc. in 1989, Acer Peripherals Inc. in1992, Acer Communications & Multimedia Inc. in 2000 and BenQCorporation in 2001)1996 Establishes Acer Display Technologies Inc. and Darly Venture
Inc.
1997 Establishes Darfon Electronics Corp.
Headquarters: Taoyuan (Taiwan)
Manufacturing Operations: Tainan (Taiwan), Suzhou andShenzhou (China)
Sales and Marketing Offices: Europe, America, Japan, Korea1998 Establishes Daxon Technology Inc.
Headquarters and Marketing Office: Taoyuan (Taiwan)
Manufacturing Operations: Taoyuan (Taiwan), Penang (Malaysia),Suzhou (China)
Establishes BenQ Guru (Guru System)
Headquarters: Suzhou (China)
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Sales and Marketing Offices: Shanghai, Nanjin, Hangchow, Ningbo,Shenzhen, Guanzhou, Beijing (China)2001 Acer Display Technologies Inc. and Unipac Optoelectronics
Corp. merge to become AU Optronics Corp.
Birth of the "BenQ" brand
2003 Cando Corporation joins BenQ Group
Headquarters and R&D Center: Hsinchu Industrial Park Hu-kou(Taiwan)2005 BenQ acquires Siemens AG's mobile devices business and
launched mobile phone sub-brand
"BenQ Siemens"
2006 Lite-On IT and BenQ Form Strategic Alliance in Optical
Storage Products
BenQ to further expand and strengthen branded optical storage productportfolio
AU Optronics acquires Quanta Display to become the world's
top TFT-LCD supplier
Headquarters and R&D Center: Hsinchu Science Park (Taiwan)
Manufacturing Operations: Hsinchu, Lungtan, Kueishan, Taichung
(Taiwan), Suzhou, Xiamen, Songjiang (China)Sales and Marketing Offices: Taiwan, China, Japan, Korea, Singapore, North America, E
BenQ announces the plan ti seoarate its branded and
manufacturing business
2006 BenQ completes the separation of branded and ODM business
by establishing a new legal entity "BenQ Corporation" to take over
the assets and liabilities of the branded business
Headquarters and R
&D Center: Taipei (Taiwan), Suzhou (China)Global Sales and Marketing Network: Europe, the Americas, AsiaPacific, Africa, China
The original legal entity is renamed as Qisda Corporation to
comprise BenQs manufacturing
Headquarters and R&D Center: Taoyuan (Taiwan)
Manufacturing Operations: Taoyuan (Taiwan), Suzhou, Shanghai(China), Penang (Malaysia), Brno (Czech Republic)
Group Companies
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The BenQ Group companies include AU Optronics Corporation, theworld's leading manufacturer of LCD panels; Qisda Corporation; DarfonElectronics Corporation; Daxon Technology Inc; Wellypower OptronicsCo., Ltd.; Raydium Semiconductor Corporation; Cando Corporation;Darwin Precisions Co., Ltd,; BenQ Corporation; BenQ Hospital andBenQ Guru Software Co., Ltd.
BenQ Corporation
Established: 1984 (separated from manufacturingbusiness on 2007/9/1)Employees: 2,300+
Total Capital: US$ 110 MillionBenQ Corporation, a leading provider of networked digital lifestyledevices, is a multi-faceted company with strengths in mobilecommunications, visual display and network convergence technologies.BenQ offers unrivalled breadth and depth of products and integratingtechnologies across platforms through the brand promise of EnjoymentMatters, including projectors, laptop PCs, LCD displays, LCD TVs,digital cameras, mobile phones and computing peripherals.
In a short span of only six years, BenQ has received global recognitionwith 183 top international design awards for the successful blending ofsubtle minimalism with touches of luxury. BenQ extracts the essence ofAsian design fluidity and infuses it with modern technology and thus hascreated an elegant design thats totally unique to BenQ.
Headquartered in Taipei, Taiwan, BenQ employs approximately 2,300employees from more than 40 nationalities. With sales to nearly 100
countries, the company is a market leader in projectors and LCDmonitors.
AU Optronics Corporation
Established: 1996Employees: 42,000Total Capital: US$2.28 BillionRevenue:
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- 2005: US$6.6 Billion- 2006: US$9.0 Billion
AU Optronics Corp. (AUO) is the worlds top 3 manufacturer of large-
size TFT-LCD panels. AUO is one of the few vendors in the market withthe technology to manufacture TFT-LCD panels in sizes ranging from 1.5inches to 65 inches. In 2002, it became the first TFT-LCD company totrade publicly on the New York Stock Exchange (NYSE:AUO). AUO isthe leader in Taiwans optronics industry, ranked 13th for TopPerformance in the Asian BusinessWeek 50 in 2005 and listed on ForbesFAB 50 companies in 2006. In October 2006, AUO acquired QuantaDisplay to create a stronger, larger and more efficient global company.
After the acquisition the global market share of large size TFT-LCD panelis at the top position, and the consolidated capacity of G5 & G6 fabsreaches No.1.
Darfon Electronics Corporation
Established: 1997Employees: 21,170Total Capital: US$56 Million
Revenue:- 2005: US$317 Million- 2006: US$488 Million
Darfon Electronics has been dedicated to the developmentand manufacturing of telecommunications componentsand precise devices since 1997. Darfon has several majorproduct lines, including human interface devices, power
devices and integrated telecommunication components.Moreover, Darfon is the second largest supplier of laptopkeyboards and the second largest supplier of LCD TVinverters in the world.
Daxon Technology, Inc.
Established: 1998Employees: 5,080
Total Capital: US$ 65 Million
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Revenue:- 2005: US$157 Million- 2006: US$321 MillionDaxon Technology specializes in thedevelopment, manufacturing and marketing of products utilizing thin-filmtechnology. Daxon's main product lines encompass optical storagemedia, including one-time use or reusable CD and DVD discs. Daxonalso produces polarizers, a key component in TFT-LCD panels.
BenQ Guru Software Co., Ltd.
Established: 1998Employees: 230Total Capital: US$ 10 Million
BenQ Guru Software Co., Ltd. is a professional provider of e-businesssolutions and services for enterprise information systems. BenQ Guruwas founded by e-business experts in the BenQ Group with wide-ranging
experience in the areas of supply chain management, enterprise resourceplanning and human resources management.
Cando Corporation
Established: 1994Employees: 492Total Capital: US$ 186.7 Million
Cando Corporation is devoted to the research, development andmanufacturing of color filters for TFT-LCD displays. Specializing inmanufacturing large-size color filters, Cando looks to further increasetheir research and development capabilities in the future and provide thenext generation of color filters.
Raydium Semiconductor Corporation
Established: 2003
Employees: 110Total Capital: US$10.8 Million
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Raydium Semiconductor Corporation is a global IC solution provider ofsmall and large size TFT-LCD driver ICs. Specializing in thedevelopment, engineering, sales and marketing of LCD drivers for bothlarge and small panel applications, Raydium is devoted to further increasetheir research and development capabilities in the future to become aleading IC design company.
Wellypower Optronics Co. Ltd.
Established: 1994Employees: 800Total Capital: US$ 44 MillionWellypower Optronics Co. Ltd. is one of the world's top 5 companies thatspecialize in the development and manufacturing of Cold CathodeFluorescent Lamps (CCFL). The company manufactures products thatapply mainly to LCD TVs, LCD monitors, laptop computers, digital
cameras, scanners and commercial lighting and is the first Taiwanesecompany to manufacture fluorescent lamps for 40" LCD TVs.
Darwin Precision Co. Ltd.
Established: 2005Employees: 2500Total Capital: US$ 35 Million
Darwin Precisions Co. LTD. specializes in back light unit production
mainly for LCD display applications. The company is an independentpatented producer of back light units and utilizes its streamlinedproduction techniques to combine with metal and plastic parts. DarwinPrecisions has its own integrated mold center which has the coretechnology to independently research and develop innovative products toraise its competitive advantage.
BenQ Hospital
Established: 2003
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Employees: 295
Located in Nanjing and Suzhou, the two BenQ Hospitals together share ascope of 4,500 hospital beds and incorporated services such as teaching
programs and overall research. They are also well-equipped in both softand hardware devices, advanced business models and outstanding medicalknowledge to deliver high-quality local medical treatmentand complete health care systems; BenQ Hospital Corp.'s expertise lies inhospital management consultancy, comprehensive specialized services,delivering medical treatments, equipment planning and medical softwaredevelopment. It also entrusts the hospital's participation in management.
Daxin Materials Corp.
Established: 2006Employees: 80Total Capital: US$ 12 Million
Daxin Materials Corp., a joint venture between AU Optronics (AUO) and
Eternal Chemical Co., Ltd., is devoted to developing and manufacturingliquid chemical materials used in LCD production processes, such as
polyimide (PI), which is used in making alignment films. Daxin'sspecialized R&D team, in-house core technologies, comprehensiveanalysis of the industry demand and manufacturing capacity all contributeto making Daxin Materials Corp. a leading provider of liquid chemicalmaterial supplier
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CHAIR PERSON
Executive Bios
K.Y. LeeChairman of BenQ Corporation
K.Y. Lee is the Chairman of BenQ, one of the fastest growing networkeddigital lifestyle technology corporations in the world today. Hisdetermination and vision for expansion and development has helpedBenQ Corporation grow from US$60 million in 1990 to a US$6.2 billion
dollar company in 2006.
Lee first started his career at Acer Group, where he quickly progressed hisway through various positions in manufacturing, marketing, sales andstrategic planning, and eventually assumed the position of Vice Presidentof Acer, Inc.In 1991, Lee transferred to Acer Peripherals as President and in 2000,Acer Peripherals became Acer Communications and Multimedia (ACM),
reflecting Lees vision for the companys strategic move from a peripherals company to a communications, optical and multimediapowerhouse. In 2001, ACM adopted the name BenQ to better reflect itsfocus on Bringing Enjoyment and Quality to Life and integratingtechnologies with modern digital lifestyles. In 2005, BenQ hasaccumulated industry insight to further solidify its 3C strengths and brand
prowess in hopes to launch the BenQ brand onto the world stage.Under Lees leadership, BenQs vertical integration business strategy has
been essential to its rapid growth and expansion. Throughout Leestenure, BenQ has seen the increase in breadth of the BenQ Group, a groupthat consists of twelve companies today. These companies operateindependently while sharing resources and leveraging synergies amongthem. The BenQ Group companies include BenQ Corporation, AUOptronics Corporation (worlds top 3 manufacturer of large-size TFT-LCD panels), Qisda Corporation, Darfon Electronics Corporation, DaxonTechnology Inc., Daxin Materials Corp., BenQ Guru Software Co., BenQ
Hospital, Darwin Precisions, Ltd, Raydium Semiconductor Corporation,Cando Corporation and Wellypower Co., Ltd.
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Lee is an avid reader and shares a passion for history. He also enjoys amyriad of outdoor activities including hiking and mountain climbing.Leading by example, Lee makes recommendations to BenQs internal
book club and leads the annual BenQ Olympiad as well as the annualYushan Mountain (3992 meter in height) executive climb in southernTaiwan.
Lee holds a bachelors degree in Electrical Engineering from NationalTaiwan University and an MBA from the International Institute forManagement Development (IMD) in Lausanne, Switzerland.
Current positions held:- Chairman of BenQ Corporation- Chairman of AU Optronics Corp.- Chairman of Qisda Corporation
Other accomplishments:
1987 - Outstanding Manager of Taiwan awarded by the R.O.C. government1994 - Premier Award presented by Business Weekly Taiwan2000 Selected as one of the Leading CEOs in Taiwan by Business
NEXT2001 Selected as a Technology Leader in Taiwan by Global Views2003- Conferred DATO Award by Government of Malaysia
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Jerry Wang
Vice Chairman and
Chief Marketing Officer of BenQ Corporation
Jerry Wang is vice chairman and chief marketing officer of BenQCorporation. Since joining BenQ in 2001, Wang has been responsible forthe establishment, strategic planning and operations of the BenQ brand.Under his guidance, BenQ has made itself a global brand name with
distinct style in a short 6-year span.
Wangs rare experience to have successfully managed two internationallyrenowned brands is a gem in the industry. His guidance in repositioningthe Acer brand in the market propelled the brand in consumer awareness;his vital leadership in BenQs brand establishment, strategic planning andcorporate visual identity system catapulted the BenQ brand to the globalstage. Wang is also an expert in sports sponsorship; he has coordinated
sponsorships in major international sport events, including the 1998 AsiaGames and the UEFA EURO 2004 as the official IT & statistics provider.
Wang has accumulated over 20 years of experience in the consumer ITindustry. Starting his career at Acer Group in 1985 as a sales engineer, hesoon ascended the ranks as Marketing Manager, Director of ProductManagement, Managing Director of Acer UK, and Managing Director ofAcers Northwest Europe operations. In 1998, Wang was promoted to
Acers Vice President of Corporate Brand Management, spearheading therepositioning of the Acer brand name. Wangs initiatives included therepositioning the Acer brand and the transformation of the Acer logo, theinnovative Total Brand Management system.
Wang holds an MBA in International Management from Thunderbird The American Graduate School of International Management.
Conway LeePresident & CEO, BenQ Corporation
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President, BenQ Europe B.V.
Conway Lee is President of BenQ Corporation, overseeing the companys
worldwide development and operations. With the goal of establishingBenQ as a leading provider of lifestyle 3C products that complementevery aspect of consumers lives, Lee aims to concentrate the companysR&D investment on advanced technologies that will play a pivotal part inthe network convergence era. Lee had served as General Manager ofBenQs Digital Media Business Group, a position he held since 2006. Heassumed the current position in September, 2007.At the same time, Lee is also in charge of the development of the
European regional sales and marketing network, establishing newbusiness models, including marketing strategies and channel policies forBenQ Europe. Under his leadership, BenQ Europe has achieved a 400%revenue growth since 1998, and branch offices have been established inthe United Kingdom, Germany, France, the Netherlands, Austria, Spain,Switzerland, Russia and Italy, Sweden, Poland, Romania and CzechRepublic.Prior to joining BenQ in 1998, Lee worked with the Acer Group from1989 to 1998. His responsibilities include sales, product management &marketing, new business development, country head and globaldistribution chain management.
Lee holds an MBA from the University of Southern Mississippi in theUnited States.
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Peter Chen
Executive Vice President &
General Manager ofTechnology Product Center,
BenQ Corporation
Peter Chen is General Manager of BenQs Technology Product Center. Inthis role, he is responsible for all aspects of the Technology ProductCenter, including product development, product marketing, procurement,quality and worldwide after sale services. The center encompasses a broadrange of 3C products, including digital projectors, LCD monitors, LCDtelevision sets, Joybook, digital cameras, mobile phones and input devicessuch as keyboards and mice.
Chen joined BenQ in 1991 as the department manager for the R&D ofCRT monitors. Recognized for his years of professional achievements inthe monitor field, Peter Chen was entrusted in 1998 to lead the businessdepartment of LCD monitors. In addition to monitors, he also developed
projectors, digital cameras, car infotainment devices and other newbusinesses which provided BenQ with a solid foundation for furtherdevelopments in the 3C, and networked and digital convergence fields.Chen started out in the research and development of CRT monitors. Heserved as an analog engineer at the much renowned Taiwan-based TECOHome Appliances and was promoted to the R&D Manager of theOutsourcing Department. His long-term involvement in the field providedhim with an in-depth understanding of video product development.
Peter Chen graduated from the National Cheng Kung University in 1985with a degree in Mechanical Engineering. In 2001, he received the Masterof International Management degree from the Thunderbird BusinessSchool.
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PRODUCT
LCD DisplayProducts may not be available in all areas, please visit your local stores orcheck BenQs website of your country. Actual products may vary inaccordance with local laws, regulations or requirements, please refer to
product labels for details.
VB3732
Exclusive Senseye Technology for fine-tuned, true-to-film image.By optimizing the color, clarity, contrast and motion, Senseye produces
vivid and true-to-film images that are distinctly deeper, richer and clearer.AMVA , Low Color Washout SolutionAMVA (Advanced multi-domain vertical alignment) is the exclusivetechnology held by AU Optronics Corp. (AUO) which belongs to BenQGroup. It successfully improves color washout problem which is the
phenomenon where R, G & B transmittance changes according to viewingangle out of harmony. With AMVA, VB3732 yield better image quality inoblique angles and
broaden your view.
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178 Super Wide Viewing AngleVB3732 provides the best performance from any viewing angels and
brings the best visual enjoyment to your friends and family.High Contrast Ratio 1200:1AMVA provides high contrast ratio "1200:1" by optimized color resistimplementation and new pixel design. Senseye Contrast Enhancement
processes the bright and dark images separately to show the details inoverly bright or dark pictures.Virtual Dolby SurroundThe excellent sound performance of VB3732 with Virtual DolbySurround provides the full experience of multi-channel surround soundwith just a two-speaker audio system.
8 ms Quick Response TimeEquipped an ultra-fast 8ms gray to gray response time, VB3732 presentsthe smoothest images for motion picture.Swivel (-20 ~ +20)Easily turn your screen up to 20 degree to suit your angle of viewing.Choose what's most comfortable, sit back and enjoy.Audio EffectVB3732 has three different audio settings, 'Voice', 'Music', and 'Theater'
with the five levels of tones, ('Treble', 'Mid Treble', 'Medium', 'MediumBass', and 'Bass') for you to choose and set up your personal favoritesounding environment.Optimized Skin ToneAdjust the skin tone to optimize human flesh tone as natural as it can be.Color StretchThree colors, green, blue and black, can be adjusted to enhance the color
performance specifica
LCD Display
Products may not be available in all areas, please visit your local stores orcheck BenQs website of your country. Actual products may vary inaccordance with local laws, regulations or requirements, please refer to
product labels for details.
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SH3731
Full HD 1920X1080. Amazing you with the difference in detail.
- Better picture quality~ See Deeper with Native Full HD resolution.
Full HD LCD TV screen contain twice the picture detail of previousgeneration LCD screen (1366x768) technology, which equates to crystalclear superfine picture quality. Full HD delivers better picture quality withmore details, more clarity, and more realistic looking pictures.
- Better viewing distance~ save one-third viewing distance.
More pixels allow for larger screens. New generation high definition LCDTV screens with more pixels in the same space now allow you to sitcloser to the screen if you wish, by a third of the distance previouslyrequired to minimise viewing individual pixels.
Full HD 1920X1080. Amazing you with the difference in detail.
- Better picture quality~ See Deeper with Native Full HD resolution.
Full HD LCD TV screen contain twice the picture detail of previousgeneration LCD screen (1366x768) technology, which equates to crystalclear superfine picture quality. Full HD delivers better picture quality withmore details, more clarity, and more realistic looking pictures.
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- Better viewing distance~ save one-third viewing distance.
More pixels allow for larger screens. New generation high definition LCDTV screens with more pixels in the same space now allow you to sitcloser to the screen if you wish, by a third of the distance previouslyrequired to minimise viewing individual pixels.
-1080P SupportThe major difference between 1080i and 1080p is in the way the signal issent from a source component or displayed on an HDTV screen.In 1080p,the each frame of video is displayed progressively. This means that both
the odd and even fields (all 1,080 pixel rows/ pixel lines) that make up thefull frame are displayed together, resulting in a smoother looking image,with less motion artifacts and jagged edges.
Senseye. Responding to the true potential of human eye.
- Senseye Technology
By optimizing the color, clarity, motion and contrast, Senseye technologyproduces vivid, true-to-film images that are distinctly deeper, richer andclearer.
- Senseye Dual-Core Technology
BenQ SH3731 LCD TV utilize the advanced dual-core senseye chips; thesecond of which can further enhance the clarity and color performance
and display the richness of colors and details waiting to discover.
- Enrich the Color Refinement - 125 viewing modes to satisfy yourpreference.
The 125 viewing modes have been developed for you easy to adjust 3parameters (auto contrast enhancement, gamma style, and color style) andchoose the most satisfied viewing mode among 125 options according to
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your personal preference. A must-have equipment for an AV enthusiastjust like you.
- Auto Contrast Enhancement- Gamma Adjustment
In the darkened scenes, the image will be auto-adjusted by increasing thebrightness level, delivering the vivid picture quality.
In the too-brightened scenes, the contrast level will be improved byhaving the gamma curve adjusted downward automatically, making theimage displayed with rich details.
SRS TruSurround XT Technology
Delivers a premium virtual surround sound experience from anymultichannel source over just two speakers or headphones, transformingany audio material, including mono, stereo or surround encoded content,into breathtaking virtual surround sound.
HDMI (High Definition Multimedia Interface)An all-digital audio/ video interface allows uncompressed signals to betranslated into the highest quality available. With built-in intelligence, theHDMI also provides you with a simple way of controlling your HDMI-linked system.
6ms Quick Response TimeThe ultra-fast 6ms gray to gray response time makes the smoothes
images for motion pictures.
Sensi-Light SensorA special feature that auto-adjusts the backlight for a more comfortableviewing and also contributes to energy-saving. So for instance, if you'reup late night and watching TV in a relative darkness, BenQ Sensi-LightSensor will automatically dim the screen, making it gentler for your eyes.
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LCD TVs (Large Display)
VL4233
Screen Size 107cm/42"
Aspect Ratio 16:9
Brightness 500 nits
Contrast Ratio 800:1
Response Time 8 ms
Viewing Angle 170/ 170
Resolution 1366(x3) x 768
Broadcasting System PAL/SECAM
Speakers 8 Wx2
Video Features Senseye Technology: Yes10 Bit color processing: YesRGBY 4 colors independent adjustment: NoAspect Ratio Adjustment: 4:3/ 16:9/ Letter
box/ Wide/ RealPicture Modes: Cinema/ Dynamic/ Standard/PersonalDe-Interlacing: Motion Adaptive
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3D Y/C Comb Filter: NoAuto Contrast Enhancement: Yes
Noise reduction: Yes
Horizontal Frequency (KHz) 31.5 ~ 60 KHz
Vertical Frequency (Hz) 50 ~70 Hz
Input Terminals Composite AV (Video+L/R): 3 (2 rear,1side)S-Video: 2Scart: 0
Component (Y Pb Pr / Y Cb Cr) + Audio: 2Analogue TV Tuner: 1D-Sub: 1DVI: NoHDMI: 1PC Audio: 1RS 232: Through D-sub
Output Terminals Headphone: 1 at side
Audio Out: L/R
Dimensions (WxHxD) Dimension with Stand (W x H x D mm):840x653x230Dimension w/o Stand (W x H x Dmm): 840x653x100
Weight Weight (with stand, Kg): 13.6Weight (without stand, Kg): 12.4
Color N/A
Power Consumption 160 W
Power Supply AC 100~240V, 50/60 Hz
Accessories (Standard) Remote Control with Batter
VB3232
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Screen Size 81cm/32"
Aspect Ratio 16:9
Brightness 500 nits
Contrast Ratio 800:1
Response Time 8 ms
Viewing Angle 170/ 170
Resolution 1366(x3) x 768
Broadcasting System PAL/SECAM
Speakers 8 Wx2
Video Features Senseye Technology: Yes10 Bit color processing: YesRGBY 4 colors independent adjustment: NoAspect Ratio Adjustment: 4:3/ 16:9/ Letter box/ Wide/ RealPicture Modes: Cinema/ Dynamic/ Standard/ PersonalDe-Interlacing: Motion Adaptive3D Y/C Comb Filter: NoAuto Contrast Enhancement: Yes
Noise reduction: Yes
Horizontal Frequency (KHz) 31.5 ~ 60 KHz
Vertical Frequency (Hz) 50 ~70 Hz
Input Terminals Composite AV (Video+L/R): 3 (2 rear, 1side)S-Video: 2
Scart: 0Component (Y Pb Pr / Y Cb Cr) + Audio: 2
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Analogue TV Tuner: 1D-Sub: 1DVI: NoHDMI: 1PC Audio: 1RS 232: Through D-sub
Output Terminals Headphone: 1 at sideAudio Out: L/R
Dimensions (WxHxD) Dimension with Stand (W x H x D mm): 840x653x230Dimension w/o Stand (W x H x D mm): 840x653x100
Weight Weight (with stand, Kg): 13.6Weight (without stand, Kg): 12.4
Color N/A
Power Consumption 160 W
Power Supply AC 100~240V, 50/60 Hz
Accessories (Standard) Remote Control with Battery
Accessories (Optional) Wall Mount Kit
Remarks N/A
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VISION AND MISSION
VISION STATEMENT
To be the number one brand in our chosen fields and to be
recognized as one of the most prestigious organizations evoking
pride of ownership by offering unmatched quality products through
innovation, speed, flexibility and empowered employees.
The vision is the guiding principle: a dream that is realistic, credible
and achievable. Successful leadership that results in quality
performance. Begins with the vision of what a leader and his/her
followers intend to accomplish.
CORPORATE STATEMENT
To benefit society at large - through innovation, quality,
productivity, human development, and growth, and to generate
sustained surpluses, always striving for excellence, within the
framework of the law and with pride in ethical values
QUALITY ASSURANCE
Superior quality is the cornerstone of every benq product. Our
rigorous practices and procedures aim at maintaining the highest
quality standards at all times. We believe that a satisfied benq
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consumer is one who takes pride in ownership of our products and
always recommends benq.
Quality Policy
The quality norms followed are continuously upgraded taking into
account changing customer needs the company is committed to
quality and strives for a continuous improvement through
innovation and human development to give the customer better
value for money always
The tqm movement being practised has enabled process
innovation. Due emphasis is given to prevention driven activities
through feedback obtained from all over.
All product reliability tests are performed with total compliance to
international quality assurance standards.the above processes
have resulted in higher levels of customer satisfaction
QUALITY ASSURANCE
Superior quality is the cornerstone of every benq product. Ourrigorous practices and procedures aim at maintaining the highest
quality standards at all times. We believe that a satisfied benq
consumer is one who takes pride in ownership of our products and
always recommends benq.
Quality Policy
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The quality norms followed are continuously upgraded taking into
account changing customer needs the company is committed to
quality and strives for a continuous improvement through
innovation and human development to give the customer better
value for money always
The tqm movement being practised has enabled process
innovation. Due emphasis is given to prevention driven activities
through feedback obtained from all over.
All product reliability tests are performed with total compliance to
international quality assurance standards.the above processes
have resulted in higher levels of customer satisfaction
QUALITY ASSURANCE
Superior quality is the cornerstone of every benq product. Our
rigorous practices and procedures aim at maintaining the highest
quality standards at all times. We believe that a satisfied benq
consumer is one who takes pride in ownership of our products and
always recommends benq.
Quality Policy
The quality norms followed are continuously upgraded taking into
account changing customer needs the company is committed to
quality and strives for a continuous improvement through
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innovation and human development to give the customer better
value for money always
The tqm movement being practised has enabled process
innovation. Due emphasis is given to prevention driven activities
through feedback obtained from all over.
All product reliability tests are performed with total compliance to
international quality assurance standards.the above processes
have resulted in higher levels of customer satisfaction
RESEARCH AND DVELOPMENT
At benq, we recognize that a vigorously intelligent researchinitiative works at two ends: cost reduction through effective
process improvement, and value-addition through a sustained
ability to put innovative and customised products in line with
customer needs.
THE TEAM CONDUCTS RESEARCH IN THE AREAS OF
Embedded Software Industrial Design Mechanical Engineering Electrical Engineering Model
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Analysis of Survey Result
1
According to you which company makes the best Lcd tv ?a. Videocon b. samsung
c. Onida d.benq.
24%
20%
20%
36% videoconsamsung
onida
benq
S.No. No. of respondents %
1. Videocon 24%
2. Samsung 20%
3. Onida 20%
4. BenQ 36%Total 100%
.
1. Do you intend to purchase a Lcd tv in the near
future?
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Yes ( )
No ( )
58%
42%yes
no
S. no. No. of respondents %
1. Yes 58%
2. No 42%Total 100%
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2. What type of Lcd will you prefer:-
a. HD b. Semi HD
c. Fully HD
45%
35%
20%
HD
Semi HD
Fully HD
S.No. No.ofrespondents %
1. HD 45%
2. SEMI HD 35%
3. FULLY HD 20%
TOTAL 100%
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3. Which feature do you give the maximum weightage to, while
buying of Lcd tv:-
a. Durability b. look
c. After Sales Service d. Product Quality
e. Price f. Brand Image
14%
15%16%
20%
19%
16%
DURABILI
LOOK
AFTER SA
SERVICE
PRODUCT
PRICE
Brand ima
S. NO. NO.OFRESPONDENTS %
1. DURABILITY 14%
2. LOOK 15%
3. AFTERSALES ERVICE 16%
4. PRODUCT QUALITY 20%5. PRICE 19%
6. BRAND IMAGE 16%
TOTAL 100%
4. Who influence your buying behavior the most?
a. Family b. Friend & Relatives
c. Advertisement d. Any other
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20%
15%
40
25% FAMI
Frien
adver
any o
s.no. No.of respondents %
1. Family 20%
2. Friend & relatives 15%
3. Advertisement 40%
4. Any other 25%
Total 100%
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6. Is there any difference between fully or Semi HD
Lcd tv?
Yes ( )
Or No ( )
60%
40%
Yes
No
s. no. No.of respondents %
1. Yes 60%
2. No 40%
Total 100%
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7. What is your source of information regarding the purchase of
Consumer durables?
a. Advertising b. Live Demonstration
c. Retail Outlets d. Home Shopping
40%
15%20%
25%
Advertisi
Live de
retail out
Home sh
s.no No. of respondents %
1. Advertising 40%
2. Live demonstraion 15%
3. Retail outlets 20%
4. Home shopping 25%
Total 100%
8. Your income group level?
a. 25000 - 40000
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b.40000 - 45000
c. 45000 - 55000
20%
35%
45%
2500
4000
4500
s.no. No. of respondents %
1. 25000-40000 20%2. 40000-45000 35%
3. 45000-Above 45%
Total 100%
9. Is price an important consideration while Purchasing a Benq
product?
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70%
30%
ye
No
s.no No of respondents %
1. Yes 70%
2. No. 30%
Toyal 100%
ANALYSIS
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ANALYSIS
As per the result of dealers survey the fastest selling unit is BENQ
covering 36% of the total i.e. 18 units and ONIDA covering 20% of
the total monthly sale i.e. 11 units followed by 20% of the monthly
sale of Samsung i.e. 16 units rest 24% of the monthly sale is
covered by Videocon each covering 15 units..
BRAND
FASTEST
SELLING MODEL
UNITS SOLD PER
MONTH
BenQ 36% 18
ONIDA 20% 11
SAMSUNG 20% 16
VIDEOCON 24% 15
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.
Sample Size : 100 Respondents
BUYING PREFERENCE
Lcd tv NO. OFRESPONDENTS
%PERCENTAG
E
HD 50 45%
FULLY HD 25 20%
SEMI HD 25 35%
BUYING PREFERENCE
INFERENCES
a. 45% of customers showed preferences for only HD.
b. 20% showed preference for fully HD.
c. 35% showed preference for semi HD.
ANALYSIS
45% of customers preferred only HD, 20% preferred fully HD while
35% of the customers preferred semi HD. The reason for 45% of
customers preferring HD Lcd tv was because of low price.
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Dealers suggestion
INFERENCE
a. 12 dealers laid emphasizes on margin and after sale service.
b. 6 dealers laid emphasizes on advertisement and product
promotion schemes.
c. 2 dealers laid emphasizes on brand name.
ANALYSIS
As the result of the survey of the company should emphasizes on
dealers margin and advertisements and production promotion
schemes followed by a good network of after sales service to
promote the consumption of the product in the market.
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LIMITATIONS
The market researchers has to face certain problems while doing
research work. He/ she knows the limitations before hand. Some of
them are uncontrollable while others are controllable. Some
significant limitations which has been faced are as follows:
1. Only a sample of the whole populations was surveyed
because of limited time and economic constraints.
2. The survey was limited to a particular number of customers
and the data so obtained may not be 100% accurate.
3. The survey was conducted on questionnaire method and
everything in detail was not valuable.
4. Even due to the busy schedule of the retailers/ dealers the
questionnaire was not filled with accuracy.
5. The approach towards the dealers/ retailers was no macro
level. A micro level approach couldnt be adopted because of
time constraint.
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6. To six weeks, which is not enough to cover both the areas.
7. Money was also one of the constraints. The area under
research was wide and every day conveyance required a lot
of money. Hence the research has been done in a cost
effective manner.
8. Due to short span to time the sample surveyed was very small
so we cannot severalise the results to the entire geographical
area.
9. The research was done at the time of peak summer in this
part of the country.
10. In experience about areas to be covered was also one ofthe problem. However I could get over it to quite an extent
with the help & my guide.
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PROBLEMS
In the survey conducted, it was found that the customers are faced
with various problems after getting the washing machine at their
houses.
The problems so faced are as follows:
After sales service need more improvement. The attitude of
the service staff needs to be more customers focused.
Some say that they had varied experience with the Onida.
While installing the operational demonstration is not carried
out or without instructions.
Some times company fails to deliver washing machine on
time.
Company did not attend the complaints on time (in some of
the cases)
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SUGGESTIONS
After completing our study to the conclusion that following steps
should be taken to improve the sales of Onida washing machines-
1. Company should start gift schemes. The gifts scheme should
be for retailer and distributors because retailers deals with the
consumers.
2. Packing of the products influences the consumers to buy
particular product so extra care should be taken while packing
our product.
3. Extra care should be taken while transporting the goods and
the defective and damage products should be sold at extra
discount or to be taken back by the company.
4. Special festivals package should be also available at special
rate so that it attracts customers.
5. Company should provide good credit facilities when the order
is placed to whole sellers and retailers.
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6. Company should provide prompt attention to the complaints
by the dealers regarding stock replacement and to any other
problem.
7. Company should maintain the features of washing machines
according to consumer needs.
8. Company has to increase its number of dealers and whole
sellers in U.P and other metro cities.
9. Company should send questionnaires to respondents for their
feedback about their products.
10. Company executives should visit the retailers and dealerspersonally at least once a month to collect their feedback.
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RECOMMENDATION
The marketing strategy recommended for benq based on analysis
of survey will be as follows:
1. Brand awareness is high among customers but mind
positioning of brand is not there. Therefore, benq has to go for
brand revamp excise for this benq should position their brand on
the basis of-
After sales service
Customized product for all types of customers
More emphasis should be given on advertisement at point of
purchase in, which benq is very weak.
2. benq is weak in the area of enquiry, complaint follow up. These
little things are important for creating brand image. benq should
come up with computrised complaint hearing service centre.
3. Advertisement in print media should be increase. Special
emphasizes advertisement through news papers should be
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given and advertisement in T.V adds, cable T.V, as it is a
leading source of awareness.
4. Emphasises of advertisement should be to create brand image
and not only the corporate image.
5. In short, the company should try to bridge the gap through
systematic effective advertisement, and publicity, using
complementary promotion mini tools.
6. New attractive offer of the month to be introduced for example
scheme launched by the competitors from time to time.
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CONCLUSION
Samsung is the market leader of the Lcd tv in India, benq is in
low poison, for this company has continually upgraded their
technology and offers the most sophisticated and advanced
Lcd tv.
In the survey conducted, it was found that the overall
performance of the company is not consistent from the
customers point of view.
Most of the customers have given varied rating to washing
machines because of certain problems faced by the
customers like timely
timely delivery, and operational demonstration etc.
Poor follow up and in consistent after sale service is the
weakness of benq.
But there is a competition and so the company has to design
its promotional activities in such a fashion that it creates an
impact on the prospective customers
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QUESTIONNAIRE
Dear Sir / Madam,
I am a student of bachelors in business administration. As a part of
my summer training, i am conducting a research and would be
grateful if you could kindly spare some time and help me fill up the
following questionnaire:
Name :
Address :
Contact No :
Your Age Group : 15 - 20 ( )
21 - 25 ( )
26 - 30 ( )
Above 31( )
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TICK MARK THE FOLLOWING :
1. Which product do you use in your house:-
a. Color Television d. Refrigerator
b. Washing Machine e. Audio Systems
c. Lcd tv f . Any Other
2. Which company can you recall regarding Lcd tv:
a. _ _ _ _ _ _ _ _ _ _ _ b. _ _ _ _ _ _ _ _ _ _
3. Name of the various benq products that you are aware of:-
a. _ _ _ _ _ _ _ _ _ _ _ b. _ _ _ _ _ _ _ _ _ _
c. _ _ _ _ _ _ _ _ _ _ _ d. _ _ _ _ _ _ _ _ _ _
e. _ _ _ _ _ _ _ _ _ _ _ f . _ _ _ _ _ _ _ _ _ _
4. Do you intend to purchase a Lcd tv in the near
future:-
Yes ( )
No ( )
5. What type of Lcd will you prefer:-
a. HD b. Semi HD
c. Fully HD
6. According to you which company makes the best Lcd tv:-
a. Videocon b. samsung
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c. Onida d.benq
e. Any other _ _ _ _ _ _ _ _
7. Which feature do you give the maximum weightage to, while
buying of Lcd tv:-
a. Durability b. look
c. After Sales Service d. Product Quality
e. Price f. Brand Image
8. Are you aware of the concept of high defination:-
Yes ( )
or No ( )
9. Who influence your buying behavior the most:-a. Family b. Friend & Relatives
c. Advertisement d. Any other _ _
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10. What is your source of information regarding the purchase of
Consumer durables:-
a. Advertising b. Live Demonstration
c. Retail Outlets d. Home Shopping
11. . Is there any difference between fully or Semi HD
Lcd tv:-
Yes ( )
Or No ( )
12. . Your income group level:-
a. 25000 - 40000
b.40000 - 45000c. 45000 - 55000
d. 55000 - above
Thank You for Your Great Response and Time,
(Signature)
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BIBLIOGRAPHY
MAGAZINES
Benq official press magazine
BUSINESS TODAY
WEB SITE
WWW. benq.COM
WWW.GOOGLE.COM
http://www.onida.com/http://www.google.com/http://www.onida.com/http://www.google.com/