Benjamin Junior web2_social_networks
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Transcript of Benjamin Junior web2_social_networks
Mestrado MMI
social networks
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agenda
✴ social network concepts✴ facebook✴ twitter
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socialnetworks
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social networks
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✴ A social network web site focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others.
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social networks sites
✴Social network sites are web-based services that allow individuals to ✴ construct a public or semi-public profile within a
bounded system, ✴ articulate a list of other users with whom they share
a connection, and ✴ view and traverse their list of connections and those
made by others within the system.
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social networks sites
✴ orkut.com✴ facebook.com✴ myspace.com✴ linkedin.com✴ youtube.com✴ flickr.com✴ hi5.com✴ xing.com✴ friendfeed.com✴ plaxo.com (etc.)
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social networks timeline
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social networks (2008)
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social networks (2010)
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social networks (2010)
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social networks - numbers
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social networks - specialized sites
✴advogato.org✴ free software development
✴ flixter.com✴ movies
✴geni.com✴ genealogy
✴ livemocha.com✴ learning languages
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social networks - list
✴ http://en.wikipedia.org/wiki/List_of_social_networking_websites
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social networks - business
✴ Once you have all the people registered to your social network with all their friends, what would be the next step to make business? ✴ Allow companies to announce their products in a personalized way?
✴ Take advantage of viral marketing?
✴ You have to do that very carefully, in order not to scare your users away!
✴ What would be the technical base to do that?
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social networks - facebook
✴ Mark Zuckerberg (*1984) about the FaceBook Platform platform
✴ Announced May 2007✴ http://www.facebook.com/
platform_tour.php
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facebook numbers
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http://www.facebook.com/fanzometro
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http://www.facebook.com/fanzometro
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http://www.facebook.com/fanzometro
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facebook platform
✴FBML (FaceBook Markup Language) ✴ Subset of HTML with propietary extensions
✴FaceBook Object ✴ to get information about the user
✴FQL (FaceBook Query Language) ✴ To issue queries
✴FBJS (FaceBook JavaScript)
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developers.facebook.com
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facebook platform - FBML
✴FaceBook Markup Language ✴ Sub-superset of HTML ✴ New tags
✴ Markup tags
✴ Procedural tags
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developers.facebook.com
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facebook platform - FBML - procedural tags
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<fb:if-can-see uid="123" what="profile"> You're allowed to see 123's profile! <fb:else> No profile for you! </fb:else> </fb:if-can-see>
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facebook platform - FBML - procedural tags
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<fb:switch> <fb:photo pid="123" /> <fb:profile-pic uid="321" /> <fb:default> You can't see either the photo or the profile pic </fb:default></fb:switch>
developers.facebook.com
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facebook platform - FQL
✴ Get the uids of all friends of the $app_user who have the application installed
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SELECT uid FROM user WHERE is_app_user = 1 AND uid IN (SELECT uid2 FROM friend WHERE uid1 = $app_user)
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facebook platform - connect
✴ facebook connect✴ A version of Facebook
Platform for building social applications on other websites
✴ Launched Dec 2008 ✴ SSO Service to enable
users to login to affiliated sites with FaceBook login
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facebook platform - connect
✴ Facebook Connect is a powerful set of APIs for developers that lets users bring their identity and connections everywhere
✴ Developers can access a user's: ✴ Identity: name, photos, events, and
more
✴ Social Graph: friends and connections
✴ Stream: activity, distribution, and integration points within Facebook, like stream stories and Publishers.
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facebook platform - connect
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facebook platform - connect
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facebook platform - widgets
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http://developers.facebook.com/plugins
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facebook platform - widgets
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http://developers.facebook.com/plugins
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twitter inplain english
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social networks - microblogs - twitter
✴ twitter.com✴ “the SMS of the internet✴ 140 characters✴ key people
✴ Jack Dorsey
✴ Evan Williams
✴ Biz Stone
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social networks - microblogs - twitter
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social networks - microblogs - twitter
✴Limited-length posts✴Relevant or irrelevant information
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social networks - microblogs - twitter
✴content
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http://www.pearanalytics.com/blog/wp-content/uploads/2010/05/Twitter-Study-August-2009.pdf
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social networks - microblogs - twitter
✴ if twitter was 100 people...
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http://www.pearanalytics.com/blog/wp-content/uploads/2010/05/Twitter-Study-August-2009.pdf
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social networks - microblogs - twitter
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✴ in the media
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social networks - microblogs - twitter
✴ in the media✴ TIME magazine cover story
✴ “How Twitter will change the way we live”
✴ www.time.com/time/business/article/0,8599,1902604,00.html
✴ Sports Illustrated ✴ “Twitter craze is rapidly changing the face of sports”
✴ sportsillustrated.cnn.com/2009/writers/the_bonus/06/05/twitter.sports/
✴ IEEE Internet Computing ✴ “Information overload: 140 characters at time”
✴ Jul-Aug 2009
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social networks - microblogs - twitter
✴dilbert
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social networks - microblogs - twitter
✴ twitter clients
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http://www.twitstat.com/twitterclientusers.html
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social networks - microblogs - twitter
✴ terminology✴ #topic (hash tag): topic that can be searched
✴ See also http://www.hashtags.org
✴ @user: addressing a specific user ✴ RT message: re-tweet
✴ – Recently changed retweeting to new way
✴ D user: direct message to user
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social networks - microblogs - real time
✴ the real-time web
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real time web
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✴ “The real-time web is a set of technologies and practices which enable users to receive information as soon as it is published by its authors, rather than requiring that they or their software check a source periodically for updates.”
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wikipedia
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social networks - microblogs - real time
✴ real time search✴ topsy
✴ topsy.com
✴ OneRiot✴ oneriot.com
✴ TweetMeme✴ tweetmeme.com
✴ Twazzup✴ twazzup.com
✴ Collecta✴ collecta.com
✴ CrowdEye (crowdeye.com)
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social networks - microblogs - real time
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