Bengkel Gamelan : Press Release 101
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Transcript of Bengkel Gamelan : Press Release 101
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PRESS RELEASE 101Dennis Adriansyah Ganda CEO Amagine Interactive
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WHY PRESS RELEASE?
• Appstore/Play Store competition is fierce & unfair
• There’s no such things as “Submit and get rich instantly”
• You need people to know you have game in play store, You need PROMOTION
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COMMON WAYS TO PROMOTE YOUR GAME
• Social media promotion : not very reliable if you do it alone (need some public figure to promote your game)
• Advertising : need money
• Press Release
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–Wikipedia
“A written or recorded communication directed at members of the news media for the purpose
of announcing something ostensibly newsworthy”
PRESS RELEASE
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WHAT YOU NEED TO KNOW BEFORE STARTING PRESS RELEASE
‣ Make sure your game is good enough to be shown off
‣ Good Art = Good Game
‣ LOCAL CONTENT! Local media loves local content
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PREPARING PRESS RELEASE
Press Release Document
!game name description & features genre target market requirement where to get the game achievements (if any) developer profile
Screenshots, Icons, Featured Images & Video Trailers
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BUILD PRESS DATABASE• Where to get?
• Googling • facebook & twitter • Meet in person
• Example (Local media) • Gamesinasia : Hendri Salim • Gamenesia : Rendi Kristyadi • Duniaku : Febrianto Nur
Anwari • Segitiga : Arya Wiryawan
Wibowo
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Local media advantages
• local media more open to local developer
• non local media tend to ask for money, and the competition to get attention is fierce
• local media is easier to get contact
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Making Introductionary Email - Subject
• DON’T DO THIS!
“Hi”
“Hello!”
“Please Review My Game!!”
• DO THIS INSTEAD!
“[Your Company Name] release a new game called [Game Title] , a game about [some good hook]”
“Introducing [Game Title], a game about [hook] created by [company name]”
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Making Introductionary Email - Body
• DON’T DO THIS!
• “Hello!! Please review my game!! Here’s the download links!”
• DO THIS INSTEAD!
• “Hi, We are [developer name], we are a game studio working on [game platform], and now we have released a new game called [game title]. This game is about [tell your game as interesting as possible] , we create this game because [your story behind the game]. You can try the game here : [link game] . Kindly try the game if you like. I also attached press release kit for your ease”
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EXTRA TIPS
• Make it personal
call the recipient name
use bcc (to hide recipient emails)
• Be Persuasive, Don’t push them
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WHAT’S NEXT• BEST CASE SCENARIO : Your game get reviewed!
• CONGRATS! • You will get downloads • Now update your game • don’t let customer go
• WORST CASE SCENARIO : You don’t get any review • Don’t worry. failure is experience • make better games • learn from past mistakes • don’t give up halfway
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