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BENEFITS OF IMPLEMENTING DIGITAL ASSET MANAGEMENT

Benefits of Implementing Digital Asset Management:

Digital Asset Management (DAM) has been helping industries, like

manufacturing, education, healthcare, beauty, etc. in optimizing their processes

for product management, marketing, creative workflows and many other digital

routines with extensive digital asset organization.

It also enables creative workflow automation, archival and backups, usage

tracking, e-commerce and more.

But before we discuss how implementing Digital Asset Management benefits an

enterprise, let us first understand what the terms Digital Asset and Digital Asset

Management mean:

A Digital Asset is any text or media that is formatted into a binary source and

includes the right to use it. These are categorized into textual content (which

includes documents, presentations, etc.) and media assets (which includes

images, videos, etc.).

Digital asset management (DAM) includes storing, organizing, finding,

retrieving and sharing of digital assets from a centralized digital library which

provides controlled access to peers, employees, clients, contractors and other

key stakeholders of the organization.

Here are the top 5 benefits of implementing Digital Asset Management:

Improves Productivity: Digital Asset Management solutions can be integrated

seamlessly with the tools already deployed within the organization which helps

the companies to store and retrieve different types of media. This resolves

content retrieval issues and improves enterprise productivity.

Increases Efficiency: Digital asset management software can provide companies

with an effective search function that reduces the time spent in searching for a

particular information. It also allows employees to use, reuse, and edit digital

assets within the application which improves the operational efficiency.

Secure and Controlled Access: The Digital Asset Management software acts as

a secured, single point access to all digital assets of an enterprise. The data is

stored securely in the central repository of the companies and the companies

can efficiently control employee permissions and access levels regarding the

digital assets.

Version Control: With regular updates, it becomes difficult to track the latest

versions of a digital asset. A Digital Asset Management solution automatically

presents only the latest version of a digital asset to its users thereby

strengthening version control.

Digital Asset Analytics: With the help of Digital Asset Management, an

enterprise can get insights into the performance of each digital asset. They allow

the users to see who is using an asset, where are they being published, and who

is uploading assets into the DAM. The users can also find out more about what

assets are being deleted, downloaded, viewed, shared and re-purposed.

Simply put, Digital Asset Management (DAM) allows you to organise your

company’s digital assets in a way that makes them quick-to-find and easy to

access. By implementing a proper DAM strategy, organizations will be able to

increase their ROI and further improve their bottom line by focusing on

important strategic business operations.