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Benchmarking Performance -Franchise Leadership & Development Conf Oct 2012
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Director, Franchise Sales Valpak Direct Marketing Systems @valpaktodd
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14th Annual Franchise Development & Leadership Conference Franchise Sales & Development Session for Service Brands: "How Do You Score? Benchmarking Your Performance & Best Practices by Industry". One of 2 panelists October 4, 2012
Transcript of Benchmarking Performance -Franchise Leadership & Development Conf Oct 2012
Director,Franchise Sales
Valpak Direct Marketing Systems
@valpaktodd
100% increase in awards in 2012100% increase in awards in 2012
BenchmarkingBenchmarking
GOOGLE ANALYTICSGOOGLE ANALYTICS
Website FlowWebsite Flow
YouTube AnalyticsYouTube Analytics
InterdependenceBounty
Mentor programValidation
Current Franchisee EngagementCurrent Franchisee Engagement
TRANSPARENCY & REPOSITIONING
PORTALS
REFERRAL PARTNERS & BROKERS
INTERNET
FutureFuture
SOCIAL MEDIA
PUBLIC RELATIONS
MINORITY ORGANIZATIONS
VETERANS
Director, Franchise SalesValpak Direct Marketing Systems
www.valpakfranchising.com
www.youtube.com/valpaktodd
@valpaktodd