Belmonte Clothing Franchise Presentation Franchise Expo In

Clothing and Apparel Retail Franchise Opportunities

http://www.franchiseexpo.in/

READY TO WEAR ….

BRAND POSITIONING• ENGAGING EXPERIENCE

– (DECOR, SERVICE, ENVIRONMENT)

• CONTEMPORARY PRICE POINTS – (LOWER PRICE THAN OTHER MARKET EQUIVALENT = HIGHER TURN OVER PER

SQUARE FOOT)

• FASHION VALUE FOR MONEY – (TRENDS AND FASHION... BETTER THAN MOST IN REGULAR MARKET)

• QUICK RESPONSE – (FASTER FASHION... CLOSER RELATIONSHIP WITH DESIGN AND CONSUMER,

NARROW DESIGN TO CONSUMER WINDOW)

• INDIAN-ISED GLOBAL AESTHETIC– (SAME LOOKS AS GLOBAL BRANDS ENHANCED WITH AN INDIAN FLAIR)

CONSUMER PROFILE

• DEMOGRAPHIC– MIDDLE CLASS MALE , 21-35 YEARS, SEC A/B– METRO AND SUB-METRO BASE

• PSYCHOGRAPIC– SEEKS VALUE FOR MONEY – ASPIRES AND STRIVES FOR BETTER LIFE– SUCCESS IS IMPORTANT TO HIM– FASHION CONSCIOUS AND IS INFLUENCED BY CELEBRITIES– STEPPING INTO THE PROFESSIONAL WORLD AND REINVENTING HIS PERSONA

PRODUCT ARCHITECTURE

• CLASSIC - CORE & BASIC+

• FASHION - LOOK & COLLECTION DRIVEN / MUST HAVE ENSEMBLE

• NICHE - “SRK” LINE – SPECIAL OCCASION

• STRATEGY - ADDRESS TOTAL WARDROBE SOLUTIONS

- DELIVER AFFORDABLE AND FAST FASHION

AW - 09

PREVIEW – SS 10

MARKETING &

RETAIL

STRATEGY – MKTG.• PERSISTENT ADVERTISING

– DRIVE RECALL AND AWARENESS– BUILD IMAGERY

• EXPAND ROLE OF PR– PRODUCT EXPOSURE THROUGH FASHION EDITORIALS AND GIVE AWAY

PROGRAMS

• CUSTOMER RELATIONSHIP MANAGEMENT

• EVENTS – CREATE A BUZZ AROUND THE BRAND – IPL – KOLKATA KNIGHT RIDERS

CAMPAIGNS

• PRODUCT DRIVEN

• LOOK DRIVEN

• BRAND AMBASSADOR

BRAND AMBASSADOR

MEDIA

• MULTIMEDIA

– TELEVISION

– PRESS

– OUTDOOR

– CINEMA / MULTIPLEXES

RETAIL• DESIGN

– NEW DESIGN ROLL OUT– INTERNATIONAL ARCHITECT– MAKEOVER OF EXISTING STORES– CONCEPT STORE

• EXPANSION– COMPANY STORES– FRANCHISE STORES– LARGE DEPARTMENTAL STORES

RETAIL EXISTING

Presence in Large format stores Presence in Large format stores

TEAMS - DEDICATED

• FUNCTIONAL– PRODUCT – SUPPLY CHAIN – DESIGN– SOURCING

• BUSINESS– SALES– RETAIL

MIX OF YOUTH AND EXPERIENCE

FABRIC BELMONTE - 3 BAYS

ARTICLE PACKS

SHIRTING 300

SUITING 240

COMBO 180

TOTAL 720

W103 - 1 W103 - 2 W103 - 3

Belmonte Clothing Franchise Presentation Franchise Expo In

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