Being found & booked online

Bed & Breakfast Association New Zealand Conference 2012

Who am I?Before NZTUI Travel Group, Gleneagles, Tresco Island Estate, Clowance

New ZealandSt Clair Beach Resort, Advisory Work to various hotels, motels, lodges and accommodation groups.

Speaking & WritingIndustry Spectator, Speaker at Conferences, Columnist for TravelTrade Magazine & Consumer Travel FeaturesIt’s got to be easy

It’s got to get resultsWorking around what you

already do!

What are the aims of this hour?

1.New Zealand.com

2. TripAdvisor

3. Blogging

4. Live booking on your site

5. Third party booking engines

How do I compete with $?• More one on one attention/more personalised service• More first hand experiences to share online• Less reliance on the travel trade & group tour business• You don’t have to compete with motels & hotels, there are people looking

for you!

NewZealand.com• Tourism New Zealand’s official consumer

site• 1 million+ unique visitors a month• This site is already feeding many external

travel & RTO sites – so your information is • Upload deals and articles to the site

regularly.• Results in increased traffic to your site.• Direct people straight from deal to your

booking screen.

TripAdvisor.com• World’s most visited travel site• 50 million monthly visitors• Your business will be reviewed whether

you like it or not.• Free listing – have you claimed it? Be sure

that you have control over editorial & photos.

• How are you dealing with reviews?• Direct booking through third party

channels & site visits through leakage

Blogging• Blogs are well ranked on Google and keep

your site fresh.

• Ask your web designer to add a blog reel to your site or use one of these major platforms. Be sure to add it to your subdomain i.e. blog.nameofyourb&b.co.nz

• Aim for one post a week or fortnight

Content Map

Live Booking on Your Site• We are living in an instant world, for

the best results online you need to be able to offer live booking.

• It should have a good user interface and act as a channel manager or

• Fees start at around $50 a month

Tomahawk Resbook is depicted here

Third Party Channels• Make sure you are present & up-to-

date

• Regularly update images & your latest rates.

• Don’t treat these people differently.

• Key commission only sites for New Zealand;• Expedia, Wotif, Booking.com,

Travelbug & Orbitz

• Other paid listing bookable sites;• AA & Jasons

Find links & this presentation

www.jameshacon.com