BEHIND HER EYES - The Bookseller · A media reach of over 680 m 3.5k No. 1 500 1 uses of...
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BEHIND HER EYES : Crossing genre lines (and the Atlantic) to make a bestseller #wtfthatending
Transcript of BEHIND HER EYES - The Bookseller · A media reach of over 680 m 3.5k No. 1 500 1 uses of...
BEHIND HER EYES:Crossing genre lines (and the
Atlantic) to make a bestseller
#wtfthatending
Jaime Frost
Senior Publicity Manager,
HarperFiction
@JaimeFrost
Hannah Gamon
Marketing Director,
HarperFiction
@HannahGamon
GENRE BUSTING
(Or WTF is this book?!)
THAT HASHTAG:
MAKING A CHALLENGE A VIRTUE
#WTFthatending
FINDING AN AUDIENCE :
OR WHO THE F IS GOING TO BUY THIS
BOOK?
1. Sarah’s existing fanbase
2. Trade & industry readers
3. Thriller readers
Sarah’s existing fanbase
Trade & industry readers
Thriller readers
WTF WERE THE RESULTS?!
A media reach of over
680
m
3.5k
No.
1
500
1
uses of #WTFthatending online
reached via #WTFthatending hashtag! (source: Talkwalker)
A Sunday Times
month in the Sunday Times Top 10 after publication
Continues to sell in HB and EB at units a week
bestseller!
146
m
WTF REALLY HAPPENED?!
WTF WE LEARNT
Our 6 takeaways
• Face anything negative head on - DO NOT BURY IT
• Nail your proposition and then live by it
• Think about the right media for the right audience: it’s not one fits all
• Use the people around you
• If you find something that works – keep using it!
• The bigger the noise across the world, the better your campaign
@HannahGamon
@JaimeFrost
