AbeBooks Bookseller Meeting London, 20th April 2009

Agenda

1. Introduction2. Workshop: Sell more books using photos

-- Coffee Break --

3. New and upcoming products and services4. Roundtable with Hannes Blum (AbeBooks

President & CEO)

2. Sell more books using photos - Topics

2.1 Photos on AbeBooks – the basics2.2 Why should I add photos?2.3 Where should I start?2.4 How can I upload images?2.5 How we promote your books with photos2.6 Possible future enhancements

2.1 Photos on AbeBooks – the basics

Add pictures of your titles at no extra cost Listings with bookseller-supplied photos are

marked in search results Buyers can refine search by “bookseller-

supplied photos” Option to “View larger image” Available for every book in your inventory

Adding books is EASY and FREE!Adding books is EASY and FREE!

2.1 Photos on AbeBooks – the basics

New window for enlarged imageImages appear on book details pages

with option to view larger image

2.1 Photos on AbeBooks – the basics

Refine search to view books withbookseller supplied photos

Photos in Search Results pages make your listings more attractive to buyers

2.2 Why should I add photos?

Our research shows that

using photos does

influence sales!

Our research shows that

using photos does

influence sales!

2.2 Why should I add photos?

They provide buyer reassurance on an item. Interesting photos attract the attention of

browsing customers. Books with photos can be displayed in

promotions or featured directly on the website.

Adding a picture to your book will increase your chances of selling this item by around 30%

Adding a picture to your book will increase your chances of selling this item by around 30%

Book Carousel on AbeBooks.com Homepage

2.3 Where should I start?

Valuable books Splendid bindings Beautifully illustrated books Interesting cover images or dust jackets Prints & Maps

2.4 How can I upload photos? STEP 1: Taking the photo

Highlight important features Possibility to combine photos Use a neutral (white) and seamless backdrop A simple digital camera works Important: Good lighting

2.4 How can I upload images? – STEP 1

Books signed or inscribed by the

author

“3D” photo shows binding and cover

Combination of 3 photos in 1 image

2.4 How can I upload images? – STEP 2: Transferring the file to your computer

Resize to less than 100KB

- Using tools such as Irfanview or Photoshop

Rename the file with book number or ID

Save as a .gif or a .jpg file

2.4 How can I upload images?– STEP 3: Uploading your image Via online Members Menu Through the ftp server

(ftp.abebooks.com – User ID and password required)

More than 1 image in a ZIP file

Upload pictures easily via your Members Menu

2.5 How we promote your books with photos

Regular newsletters in all website languages to subscribers

Titles displayed on Rare Book Room or bookseller favourites page

Targeted marketing emails to buyers

You will profit from these additional free marketing channels by uploading photos!

You will profit from these additional free marketing channels by uploading photos!

2.5 How we promote your books with photos

Our UK Rare Book Room and other special pages

promote books with photos and

highlight bookseller favourites

Our UK Rare Book Room and other special pages

promote books with photos and

highlight bookseller favourites

2.6 Possible future enhancements

Automatic resizing of uploaded pictures to speed up process for sellers

Allow several pictures for 1 listing Batch processing of pictures

What are your ideas & suggestions?

3. New and upcoming products and services - topics

3.1 AbeBooks & Amazon 3.2 New Bookseller Storefronts3.3 New Reviews on Book Detail Pages3.4 Other projects

3.1 AbeBooks & Amazon

AbeBooks was acquired by Amazon.com Inc. in 2008

AbeBooks will continue to operate as a stand-alone business with all aspects of AbeBooks' bookseller and customer experience remaining intact.

We expect this change to allow AbeBooks to expand its offerings and introduce new features and services to enhance the book buying and selling experience.

3.2 New Bookseller Storefronts

Your new storefronts will increase the visibility of your business and your inventory on Google & Co.Your new storefronts will increase the visibility of your business and your inventory on Google & Co.

Upload your own store photo or logo

Contact details and Ask-A-Question link

Search & Browse functions (Search Mask, Catalogues & Categories)

3 available colour schemes

3.2 New Bookseller Storefronts (further examples)

3.2 New Bookseller Storefronts How to assign categories to your books

Assign in OIMS / via your Members Menu Upload Category Ids with your file Use HomeBase 3

3.3 New Reviews on Book Detail Pages (NB: ISBN books only)

New, rich content on book detail pages will increase buyer confidence and your sales

New, rich content on book detail pages will increase buyer confidence and your sales

NewCustomerReviews

Editorial Content

Average Customer Review

3.4 Other projects

Endeca Upgrade Book price + Shipping HomeBase 3 Wants improvements

AbeBooks will continue to improve products focusing on projects that will increase item sales

AbeBooks will continue to improve products focusing on projects that will increase item sales

4. Roundtable with Hannes Blum (AbeBooks President & CEO)

Questions?