Beekind campaign final
-
Upload
rebeccabell6 -
Category
Documents
-
view
217 -
download
0
description
Transcript of Beekind campaign final
![Page 1: Beekind campaign final](https://reader031.fdocuments.us/reader031/viewer/2022020521/579070751a28ab68749d9a92/html5/thumbnails/1.jpg)
BeeKind Campaign
Rebecca Bell s2895862 & Daniel Sandstrom S2885524 Typography for Screen, Assignment 3, Lee Evans Griffith University, Gold Coast. 27 October 2015
![Page 2: Beekind campaign final](https://reader031.fdocuments.us/reader031/viewer/2022020521/579070751a28ab68749d9a92/html5/thumbnails/2.jpg)
Logo
![Page 3: Beekind campaign final](https://reader031.fdocuments.us/reader031/viewer/2022020521/579070751a28ab68749d9a92/html5/thumbnails/3.jpg)
Logo
Simple, Flow, Incorperating a bee it’self. We wanted something that wasn’t corporate, that was simple yet effective. Something that felt like home, something people can see and feel a connection too whilst incorperating a bee and the word play ‘bee kind’.
![Page 4: Beekind campaign final](https://reader031.fdocuments.us/reader031/viewer/2022020521/579070751a28ab68749d9a92/html5/thumbnails/4.jpg)
Colour
![Page 5: Beekind campaign final](https://reader031.fdocuments.us/reader031/viewer/2022020521/579070751a28ab68749d9a92/html5/thumbnails/5.jpg)
Colour
The main colour scheme chosen is Yellow, Black and White. This was chosen as it related directly to the Bees as it is the colours of hives, honey comb and themselves. The added contrasting colour of teal was made to lighten the bright colours for things like the website.
Main
Additional
++
+
![Page 6: Beekind campaign final](https://reader031.fdocuments.us/reader031/viewer/2022020521/579070751a28ab68749d9a92/html5/thumbnails/6.jpg)
Font Selection
![Page 7: Beekind campaign final](https://reader031.fdocuments.us/reader031/viewer/2022020521/579070751a28ab68749d9a92/html5/thumbnails/7.jpg)
Buxton Sketch
“And the cow jumped over the moon.” This was used for posters, the proposal document titles and the video. This was chosen to give it a human-like feel to relate more to our audeince.
Segoe marker
“And the cow jumped over the moon” This was used in our website. This also is a more relaxed verison of “digital handwriting.”
These fonts were used as well as the use of actual Hand Writing througout the entire campaign. This was to conect better with our target audience.
Font and Text Selection
![Page 8: Beekind campaign final](https://reader031.fdocuments.us/reader031/viewer/2022020521/579070751a28ab68749d9a92/html5/thumbnails/8.jpg)
Social Media
![Page 9: Beekind campaign final](https://reader031.fdocuments.us/reader031/viewer/2022020521/579070751a28ab68749d9a92/html5/thumbnails/9.jpg)
Social Media
![Page 10: Beekind campaign final](https://reader031.fdocuments.us/reader031/viewer/2022020521/579070751a28ab68749d9a92/html5/thumbnails/10.jpg)
Website
![Page 11: Beekind campaign final](https://reader031.fdocuments.us/reader031/viewer/2022020521/579070751a28ab68749d9a92/html5/thumbnails/11.jpg)
Social Media
![Page 12: Beekind campaign final](https://reader031.fdocuments.us/reader031/viewer/2022020521/579070751a28ab68749d9a92/html5/thumbnails/12.jpg)
Website
![Page 13: Beekind campaign final](https://reader031.fdocuments.us/reader031/viewer/2022020521/579070751a28ab68749d9a92/html5/thumbnails/13.jpg)
Website
![Page 14: Beekind campaign final](https://reader031.fdocuments.us/reader031/viewer/2022020521/579070751a28ab68749d9a92/html5/thumbnails/14.jpg)
Merchandise
![Page 15: Beekind campaign final](https://reader031.fdocuments.us/reader031/viewer/2022020521/579070751a28ab68749d9a92/html5/thumbnails/15.jpg)
Coffee Slip
This coffee slip is to go on take away coffees purchased at the live events and local Universitys and coffee shops. Partical money from each coffee will go to helping research continue on CCD and will help save the bees.
![Page 16: Beekind campaign final](https://reader031.fdocuments.us/reader031/viewer/2022020521/579070751a28ab68749d9a92/html5/thumbnails/16.jpg)
Bees help produce coffee, so what is a better way to support them, then buying a coffee mug to take home? Money from each mug purchased will go towards helping the Bees.
Coffee Mug
![Page 17: Beekind campaign final](https://reader031.fdocuments.us/reader031/viewer/2022020521/579070751a28ab68749d9a92/html5/thumbnails/17.jpg)
T-shirts
Show your support by buying a “Beekind” Tee. Helping Raise Money to save the Bees and generate awarness
![Page 18: Beekind campaign final](https://reader031.fdocuments.us/reader031/viewer/2022020521/579070751a28ab68749d9a92/html5/thumbnails/18.jpg)
Carry your merch home in a “Beekind” shopping bag! .
Shopping Bag
![Page 19: Beekind campaign final](https://reader031.fdocuments.us/reader031/viewer/2022020521/579070751a28ab68749d9a92/html5/thumbnails/19.jpg)
Live Event Option
![Page 20: Beekind campaign final](https://reader031.fdocuments.us/reader031/viewer/2022020521/579070751a28ab68749d9a92/html5/thumbnails/20.jpg)
Bee Inspired Face Paint
![Page 21: Beekind campaign final](https://reader031.fdocuments.us/reader031/viewer/2022020521/579070751a28ab68749d9a92/html5/thumbnails/21.jpg)
Posters & Out door advertising
![Page 22: Beekind campaign final](https://reader031.fdocuments.us/reader031/viewer/2022020521/579070751a28ab68749d9a92/html5/thumbnails/22.jpg)
![Page 23: Beekind campaign final](https://reader031.fdocuments.us/reader031/viewer/2022020521/579070751a28ab68749d9a92/html5/thumbnails/23.jpg)
![Page 24: Beekind campaign final](https://reader031.fdocuments.us/reader031/viewer/2022020521/579070751a28ab68749d9a92/html5/thumbnails/24.jpg)
![Page 25: Beekind campaign final](https://reader031.fdocuments.us/reader031/viewer/2022020521/579070751a28ab68749d9a92/html5/thumbnails/25.jpg)
![Page 26: Beekind campaign final](https://reader031.fdocuments.us/reader031/viewer/2022020521/579070751a28ab68749d9a92/html5/thumbnails/26.jpg)
![Page 27: Beekind campaign final](https://reader031.fdocuments.us/reader031/viewer/2022020521/579070751a28ab68749d9a92/html5/thumbnails/27.jpg)
![Page 28: Beekind campaign final](https://reader031.fdocuments.us/reader031/viewer/2022020521/579070751a28ab68749d9a92/html5/thumbnails/28.jpg)
Motion Graphic Video
![Page 29: Beekind campaign final](https://reader031.fdocuments.us/reader031/viewer/2022020521/579070751a28ab68749d9a92/html5/thumbnails/29.jpg)
https://www.youtube.com/watch?v=cvcTuSKEAHA
Motion Graphic Video
![Page 30: Beekind campaign final](https://reader031.fdocuments.us/reader031/viewer/2022020521/579070751a28ab68749d9a92/html5/thumbnails/30.jpg)
Thank-you.