Becoming Customer Centric: Finding the Voice of the Customer
Becoming a Consumer-Centric-Thinking Organization
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18-Oct-2014 -
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Transcript of Becoming a Consumer-Centric-Thinking Organization
B2B = No Control
@TOMDERUYCK
@TOMDERUYCK
Creating a
Pull Effect
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From Selling
Products to
Telling Stories
@TOMDERUYCK
A Cook-Centric-Company
Plain text slide!
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Let’s start the
conversation
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@TOMDERUYCK
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Passion for
cooking
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@TOMDERUYCK
Recognizable
Stories
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@TOMDERUYCK
Meet & Greet
+ Training
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@TOMDERUYCK
Believe in the
strategy
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Feeling the Passion
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Leverage Consumer
Insights to the Max
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The Rules of
The Game
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@TOMDERUYCK
linkedin.com/in/tomderuyck
@tomderuyck
Managing Partner & Head of Consumer Consulting Boards
www.insites-consulting.com
Thank You!
