BecomeA Connected NonprofitConnect with your constituents in a whole new way

Brian KomarVP, Marketing

Rob AckerPresident & CEO, Salesforce.org

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Celebrating 16 Years of Giving Back

1-1-1 Model Adopted by

$85M+Grants

1% Equity

Sharethemodel.org

25K+Nonprofits & Higher Ed

1% Product

920K+Service Hours

1% Time

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A Global Force

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DeepDiscounts

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Fundraising Programs Engagement

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Sectors Nonprofit Higher Ed

$85M+Grants

920K+Hours

25K+Customers

$350M+Yearly Product

Donations

One Percent Product

#1

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World’s Most Innovative Company: 2011, 2012,

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“You can achieve amazing progress if you set a clear goal and find a measure that will drive progress toward that goal. “

Bill & Melinda Gates FoundationAnnual Letter, 2013

Every organization reinvents the wheel

Fragmented systems create silos

Not designed for mobile & social world

The Challenge: Changing Landscape

Accountability& Big Data

LegacySystems

MarketingDonors

PartnersAdvocates

CommunityEmployees

Board

Community

Clients

Volunteers

HR ERP Payroll

Analytics

System ofRecord

System ofIntelligence

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THE CONNECTED NONPROFIT PLATFORM

Donors

Partners EmployeesAdvocates

Board

Constituents Community

Volunteers

Legacy &External Systems

Multi-channel Campaigns – Email Marketing – Automation – Social Engagement

Member Community – Chapter Community – Partner Community – Social Intranet

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Community

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Advocacy & Policy Tracking

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THE CONNECTED NONPROFIT PLATFORM

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Payment Grouping

Constituent Profiles

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Volunteer Community

Application Forms

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401 Function Upgrades

242 New Features

Leading Customers Are Driving Innovation

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Thriving NPSP Community in HUB

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NPSP Workbook & Documentation

GitHub Code Repository

New in NPSP 3.0 The Power of Community360° Constituent Management

Manage Donors & Volunteers

Donations & Memberships

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Households & Household Giving

Recurring Gifts & Payments

Extend with the Salesforce1 Platform

Dario MallermanSales Engineer

Brian KomarVP, Marketing

Welles HatchChief Information Officer

WHAT IS

CITY YEAR?City Year is an education-focused nonprofit organization that partners with public schools to keep students in school and on track to succeed.

Full time 1-on-1

Small groups After school

170,000

260

2,900

26

Students served daily

Schools

Corps members

Cities

City Year Today

900,000

1,200

14,000

38

Students served daily

Schools

Corps members

Cities

At LTI Plan Scale, Every Day

Just how are we going to do that?• Transparent service standards• Well-placed investment capital• Diversified funding base• Coordination of local and national initiatives• Strong constituent engagement, insight-driven lead management• Deploy tools to enable scale operations

New ways to work are enabled by our platforms, with the goal of improving impact and giving time back.

Organization• Staff & corps members• Performance & compensation• Time tracking, payroll• Financials, expense mgt, asset

tracking• Platform: Workday

Services• Students, student performance

data• Intervention sections• Programs• Dosage and time• Platform: Acumen Solutions/Schoolforce

Relationships• School partners, donors, alumni,

other constituencies• Programs & campaigns• Types of engagement• Partner communities • Platform: NGO Connect

Content & Collaboration• Enterprise home page• Internal communications• Team sites, project sites,

communities• Program portals• Platform: SharePoint 2013

cyresource

cyschoolhouse

cychannel

cyconnect

25

City Year’s platform

26

What “connected” means to City YearUnderstanding the relationship that our constituents have with CY and each other

Managing the diversity of how our constituents engage with us

Supporting how our constituents want to collaborate with CY and with each other

Greg Duran is an individual first; he is also a board member of Bayes Impact, a VP at Cisco and the brother of a teacher at Clinton Middle School

Tina Sanders is accepted for the FY16 corps in January, starts service in August. She has a login to a community where she can access the Idealist Handbook and dialogue with future team members

Phil Howard is a major gift donor, volunteers to tutor students after school in Sacramento, served in the corps in 1992 and is being cultivated as a local CY advisory board member

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How City Year “connects” Some of our constituencies• Corps members/staff• Alumni• Donors• Foundations, grants• Employee engagement• Government support• School & district partners• Community leadership• Thought leaders• Technology partners• Event speakers

Methods for engagement• Conversations• Nurture campaigns• Calls to action• Solicitation• Prospect sourcing• Referrals• Inquiry capture• System integrations• Enterprise analytics

Q&A