1. SoMeBizLife 2012Becausetime is more important than Social Networking on a Local, National & International Level

2. Inigo Montoya You killed my father. Prepare to die.hash this talk #somebizlife other good stuff at maneydigital.com 3. Mike Maney@the_spinmdhash this talk #somebizlife other good stuff at maneydigital.com 4. Im the head of inuencermanagementat 5. Its called headbecause of these guys 6. NOTBECAUSE ofTHIS 7. Inuencer ManagementDude, thats the coolest title ever. 8. How it happened 9. Changing what it means to do PR & marketing. 10. Of course,this iswhat myfriendsthink I do. 11. What I hope toaccomplish today...&Think beyond social media toolsThink beyond social media marketing 12. ...and avoid this. 13. But rst... 14. What superhero are you? The color of your shirt The rst object to your right= Your superhero name * You can blame Pinterest for this one. 15. Think weve got enough tools? 16. Its not about the tools. Its about the humans behind the tools. THISBEFORE THIS Reporter BloggerCompetitorCONTENT Politician Employee Analyst 17. Social Media 18. Did anyone else seethe word marketing inthose denitions? (Just checking to make sure it wasnt just my aging vision.) 19. Selling is notcommunicating.Repeat after me.Selling is notcommunicating. 20. In many cases, the best marketing is no marketing. (A few of the things Ive learned along the way) 21. Think local, act local Active in local* social media communities, not just their own. Embraced community. Visible around town. Makes me want to do business with them even though theyve never directly marketed to me. Doylestown Bike Works@DTownBikeWorks*Local is not just location 22. Participate, dont sponsor To their credit, the primary concern of Laura, Mike and the gang over at Alcatel- Lucent from Day 1 of our discussionshas been about maintaining thecredibility and neutrality of Glue. 23. Be there.Being social means beingsocial. Was I the smartestguy in these rooms? Notby a long shot. I was amarketer at a deep techconference. But now sortapart of the family* --Because I Was There.* Drunk uncle 24. Be bold. 25. Stop with the meaningless numbershttp://xkcd.com/1057/ 26. Dont take yourself (or your business) so seriously 27. Stop selling When everyone else is selling something, be the one whos different...the one who sees another human, not justanother customer. 28. Be a human 29. YOUVE GOTquestions? IVE GOT answers.rambling responses that sound like @the_spinmd or mike@maneydigital.com 30. Image Credits I Want You: http://3.bp.blogspot.com/_1ZsVvRbt5cg/S_gTiEyQwZI/AAAAAAAAAjI/2E_RqUhUF3A/s1600/Kick+Ass.jpg Superman: http://www.etsy.com/listing/98001315/superman-fan-art-poster and http://media-dl.chimein.com/thumbnails/92/09/90/42/18/20/53/88/138853201842900992.jpg Superhero store: http://timenerdworld.les.wordpress.com/2010/04/586_brooklyn-superhero-supply-co.jpg?w=600&h=400&crop=1 Tomato ght: http://farm5.staticickr.com/4115/4927150698_5e56eab4c7_z.jpg Inigo Montoya: http://4.bp.blogspot.com/_Q5lBi7y0_OQ/SbsJtDyuI4I/AAAAAAAAA7U/c4o5L_bHO5o/s400/inigo+montoya.jpg Inigo 2: http://freethoughtblogs.com/rockbeyondbelief/les/2012/05/inigo.jpg Push: http://www.djbcompanies.com/ecard/front_image/8/medium/PUSH-Kromax-Delivery-1-of-2.jpg?1204928295 Facebook t-shirt: http://www.thepopshop.com/wp-content/uploads/2010/10/FB-tee.jpg Ill have a beer vintage: http://uniqueadvertisingsolutions.com