Beating Super Mario: Backlot Tour to Move a Website to the Top of Search Engines
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Transcript of Beating Super Mario: Backlot Tour to Move a Website to the Top of Search Engines
– Desmond Layne
“We have a mission to serve the public, and when we can provide information
that’s informative, maybe even entertaining, then we can help people love what we love.”
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– Peter Tögel
“We had to beat Mario’s Princess Peach (ピーチ姫 Pīchi-hime)”
Game trademarks and copyrights are properties of their respective owners. Nintendo properties are trademarks of Nintendo. © 2014 Nintendo.
INNOVATORS VS COPYCATS• Would you rather read the story
of an innovator or a copycat?
• What makes you the expert?
• What makes you unique?
• Is your content unique?
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INNOVATORS VS COPYCATS• South Carolina became “The Tastier Peach state”
• Dr. Desmond Layne became the Peach Doctor and provided important insight to local, national and international media
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INNOVATORS VS COPYCATSAudience
• Commercial Peach Growers
• Backyard Peach Growers
• Consumers
Content
• Variety Evaluations
• Articles
• Frequently Asked Questions
• Videos on Demand
• Audio on Demand
• Downloads10
INNOVATORS VS COPYCATS• Peach Picks for South Carolina
(Every week a video showing a different peach variation)http://www.youtube.com/playlist?list=PLB23427131E636B51
• Frequently Asked Questions Videoshttp://www.clemson.edu/extension/peach/video_everything_about_peaches/
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NO MORE HIDE AND MORE SEEK
• The more links you put on your page, the more the search engines will hide you
• The better and more unique your content, the more people will seek your information
• Be social, speak the language of your audience and be approachable
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UNLOCKING KEYWORDS• Think about the words or phrases users would type in a search box
• Google AdWords – https://adwords.google.comClick the Tools and Analysis drop-down menu and select "Keyword Planner.”
• Google Trends - http://www.google.com/trends/
• Wordtracker – http://www.wordtracker.com
• KeywordSpy – http://www.keywordspy.com
• Wordstream – http://www.wordstream.com/keywords 24
UNLOCKING KEYWORDS• Use Keyword phrases within your content
• Use H1 tags for your headlines or subject headers
• Use high-ranking keywords in content first
• To keep content natural and to target a broader base of searches, use variations of the keywords
• Do not use images to display important names, content, or links
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UNLOCKING KEYWORDS• Add a keyword or two, and you will
gain some rank.
• Keep adding keywords, and it does not really add much rank benefit.
• If you keep on adding more keywords, and you will start to hide again.
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UNLOCKING KEYWORDS
• <title>Everything About Peaches : Extension : Clemson University : South Carolina</title>
• <meta content="Everything About Peaches provides both technical and popular information to quench your peach appetite.” name="description" />
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LET EVERYBODY KNOW• Create XML Sitemap of your site
• http://www.ragesw.com/products/googlesitemap.html
• https://code.google.com/p/sitemap-generators/wiki/SitemapGenerators
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LET EVERYBODY KNOW• Submit your XML Sitemap to:
• Google at http://www.google.com/submityourcontent/
• Bing at http://www.bing.com/toolbox/submit-site-url
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LET EVERYBODY KNOW• Find good referral websites to your website
• Quality over quantity
• If possible, provide good link text (anchor text) for those back links
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LET EVERYBODY KNOW
• New York Times newspaper front page article “Peach Rivalry Becomes War Between the Tastes”
• CBS News – The Early Show “Georgia-South Carolina Peach War”
• National Public Radio’s All Things Considered - “Sweet Lessons from a South Carolina Peach Professor”
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ONE MORE THING…• Be prepared that some other University might
hire you away from your current place
• Desmond R. LayneProfessor of PomologyEndowed Chair – Tree Fruit Extension Program LeaderWashington State University
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