be social or die trying
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Transcript of be social or die trying
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1↔11↔1
1→n1→n 1→n1→n
1→n1→n
[Fabien gandon 2009]
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Web 2.0 ... The Machine is Us/ing UsWeb 2.0 ... The Machine is Us/ing Ushttp://www.youtube.com/watch?v=6gmP4nk0EOEhttp://www.youtube.com/watch?v=6gmP4nk0EOE
internet n↔nn↔n
classical web pages 11↔n↔n
wiki, (µ)blog, forum, etc. n n↔n↔nWard Cunningham, 94
[Fabien gandon 2009]
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social media landscape
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Katie Laird – The social Media for business
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• img\workPraticeEvolution.PNG
Katie Laird – The social media for business
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anytime
anywhere
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yesterday broadcasting
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now and future socializing
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dramatic shift dramatic shift in marketing realityin marketing reality
http://www.youtube.com/watch?v=ciSrNc1v17Mhttp://www.youtube.com/watch?v=ciSrNc1v17M
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visibility?
you are here
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google gold triangleeye tracking
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become visible
++
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reputation management?
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how to prevent this?
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listen
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select
Pareto: 80% of the effects come from 20% of the causes
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answer
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join the conversation
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viral web
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low cost ads
new heineken commercial - verry funny
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low cost ads
new heineken commercial - verry funny
how many for the same audience on traditional medias?
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viral emotionsemotional intelligence
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listen to your audience
embrass their emotions
emotion, engagement and internet video
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they will talk for you
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harness the mass
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why people contribute?
I'm contributing? practical solutions
social reward
self-expression
altruism
Cook, S.: the revolution contribution: letting volunteers build your business. Harvard Business Review, Oct 2008.
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ROI?
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cost
0$
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(incredibly) low barrier to entry
Katie Laird – the social media for business
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main cost is human resources
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benefits