BD slide.ppt
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American International University- Bangladesh
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PRINCE, SHEIKH ASHIQUR RAHMAN
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NAME ID
ALAM RUBIATH 09-13963-2 MAHER AFROZ SHAWON 09-14140-2 NISHAD 09-14123-2ONKUR SAHA 09-14146-2ZAMAN SYED SHAHARIAR 09-13999-2
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swot analysis of
BANGLADESH FOOD LTD.
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Swot analysis is a strategic planning method used toevaluate the strengths. weakness opportunities andthreats involved in a project or in a business venture .itinvolves specifying the objective of the business
venture or project and identification the internal andexternal factors that are favorable and unfavorable toachieving that objective.
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Product Lines
Spices Snacks Pickles&Chutney
Sauce,Ketchup,Jelly
Oil
Turmeric Chanachur Garlic pickle400gm
Tomato 340gm Mustard Oil
Chili Fried Dal 40gm Mango pickle400gm Tamarind 340gm 200ml
Curry Powder Fried Peanut40gm
Olive pickle400gm
Chili 340gm 250ml
Haleem Mix Lachcha Semai250gm
Mixed pickle400gm
Orange Jelly500gm
500ml
Cumin Chutney allcategory
Pineapple Jelly500gm
1000ml
Coriander
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Bombay Chanachur------------- Bombay Sweets
Ruchi Chanachur---------------- Square consumers Products
Pran Chanachur------------------ Pran
Shaad Chanachur---------------- Abul Khair Group
ARKU Chanachur--------------- Lalmai Food Products
ajor competitors
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romotional activities
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Electronic Media - TV Commercials- Internet Advertisement
Print Media
- News Paper - Magazines
Hoardings Billboards
Vehicle Advertisement
Wall paintingLeafletsCampaigns
Occasional Sponsoring
Media uses standard
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Rate of promotional activities done by the companies
Rate of promotional activities done bycompanies
0
5
10
1520
25
30
35
1
Bombay
Ruchi
BDPran
Arku
Shad
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SWOT nalysis
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Strengths of the company
1. Good quality2. Strong marketing network3. Strong monitoring system4. Sales plan and implementation5. Proper distribution system6. Proper promotional activities7. Good marketing information system
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1. Insufficient media promotion
2. Insufficient product penetration
3. As Lack of SKU wise product focus in the market4. Insufficient product delivery as per market demand
5. Packaging materials bought from other company
6. High price of the raw materials
7. No rise in MRP
Weaknesses of the company
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1. Huge scope in Bangladesh
2. Huge scope in neighboring countries
3. Huge promotional activities in various satellite channel
4. Market penetration opportunity
5. Market share gain able
6. Brand loyalty
7. Reference group influence
Opportunities of the company
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1. New competitors
2. Good promotional activities 3. Raw materials procurement by using sub-contract system
4. Price fluctuation
Threats of the company
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