BRAINS

STAMINA

REFLEXES

SPEED

BRAINSBRAINS

POWER

“PEOPLE RARELY BUY WHAT THEY NEED. THEY BUY WHAT THEY WANT.”

Seth Godin, Author

90% of the world’s data has been generated in

the past two years

Source: ibm.com/bigdata

70% of marketers feel unprepared

Source: IBM CMO Study 2012

1. Embrace data

1. 2.

Embrace dataAct now - take small steps

Embrace dataAct now - take small stepsMeasure, track and learn

1. 2. 3.

Annual sales growth of 142% - attributed

to intelligent web analytics

1 - BRAINSFight tip:

Use intelligent data to gain a competitive edge

90% smart phone penetration by 2015

Source: Telstra 2012

52%

90%

50%

2012 2015

“THIS IS THE BIGGEST CHANGE AUSTRALIA POST HAS EVER MADE IN OUR PARCELS BUSINESS SINCE IT WAS SET UP MANY DECADES AGO.”

Ahmed Fahour, Australia Post MD & CEO

2 - STAMINAFight tip:

Make your product, message or service available 24/7

“IF YOU WAIT UNTIL THERE IS ANOTHER CASE STUDY IN YOUR INDUSTRY, YOU WILL BE TOO LATE.”

Seth Godin, Author

3 - SPEEDFight tip:

Anticipate your consumer’s wants and needs

“YOU CAN’T JUST ASK CUSTOMERS WHAT THEY WANT AND THEN TRY TO GIVE THAT TO THEM. BY THE TIME YOU GET IT BUILT, THEY WANT SOMETHING NEW.”

Steve Jobs, Apple Founder

4 - REFLEXESFight tip:

Be nimble and change course quickly

“THE FUTURE OF BUSINESS IS SOCIAL.”

Barry Libert, Author, Social Nation & CEO, Mzinga

Over 50% of consumers are asking to take part in the co-creation of

products and advertising

Source: Insites Consulting

5 - POWERFight tip:

Empower consumers to become advocates

BRAINSBRAINS

BRAINSUse intelligent data to gain a

competitive advantage

POWER

Empower your consumers to become advocates

SPEEDAnticipate your consumers’ wants and needs

STAMINA

Make your product, service or message

available 24/7

REFLEXESBe nimble and change course

quickly

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