“The answer should always be mobile first”

ERIC SCHMIDT, EXECUTIVE CHAIRMAN, GOOGLE

Location

timeDISPLAY

MINE

display

SIZE does matter

• prioritise information

optimising for mobile

• make it bigger

• ENABLE PHONE FEATURES

• make it mobile friendly

• REDUCE THE LOAD

time

shar

e of

tra

ffic

%

12am 6am 12pm 6pm 12am

Share of traffic over a day

Sear

ch T

raff

ic

search traffic by day of week

JUSt in time “65% of mobile customers

on Orbitz are booking hotelsfor the same day”

CHRIS BROWN, vice president, orbtiz

LOCATION

1 in 3 searches on

mobile are local

CLOSE TO PURCHASING

mine

What would you give up

your mobile phone for?

all about me

Size does matter

Just in time

Close to purchase

All about me

13 x more engagement than online display

Desktop searchvs

mobile search

of adULTS PREFER SMS1/3

Loyalty Programs

sales promotion

direct sales

“WE NOW HAVE OVER 350 MILLION MOBILE USERS. WITHIN ANOTHER YEAR OR TWO, WE’LL BE A MOBILE COMPANY WITH HALF MOBILE USERS.” erick tseng, facebook mobile chief

Mobile enables greater and deeper connections than ever beforE

Mobile Transaction Forecast

14% software/hardware

categories purchased frequently using a mobile device

27% Travel(AIRLINE TICKETS, HOTEL RESERVATIONS, CAR RENTAL)

23% electronics

17% clothes & shoes

14% software/hardware

13% gifts10% local details

7% home care products

6% food/beverage

32% ENTERTAINMENT(BOOKS, MUSIC, MOVIES)

the new shop window is in the hand, on the go, and always on

Loyalty through occasion, reward and ease

utility

communication

ENTERTAINMENT

building brands through utility, communication and entertainment

MOBILE TAKEOUT:

‘ADDING VALUE’‘JUST IN TIME’‘ON THE MOVE’

IF YOU WOULD LIKE FURTHER INFORMATION ABOUT THIS

PRESENTATION AND HOW MOBILE CAN ENHANCE YOUR BRAND,

CONTACT