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Reaching the Mobile Market: Effective Methods For Local Business Presented by: Black Cat Creative

Transcript of Bcc mobile marketing-videoversion3-sound

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Reaching theMobile Market:

Effective MethodsFor Local Business

Presented by:Black Cat Creative

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Black Cat Creative Mobile Marketing Strategy 2

Black Cat Creative

Local internet marketing company helping Chicago-areasmall businesses attract, acquire, and retain customers.

(We help small businesses make more money.)

• Website Design• Search Marketing• Email Campaigns• Social Media• Internet Video• Mobile Marketing• Advertising Strategy

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Black Cat Creative Mobile Marketing Strategy 3

Black Cat Creative

Local internet marketing company helping Chicago-areasmall businesses attract, acquire, and retain customers.

(We help small businesses make more money.)

• Website Design• Search Marketing• Email Campaigns• Social Media• Internet Video• Mobile Marketing• Advertising Strategy

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There is simply no way to deny the simple fact -- the mobile internet has truly come of age.

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Today’s consumers are out and about, using their mobile phones to find local businesses – places to go, things to do, professional services.

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Black Cat Creative Mobile Marketing Strategy 6

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beforeUnreadable textTiny, obscure linksVery slow to load

afterEasy To ReadMobile Friendly LinksLoads FAST

The West Hills coffee shop Muddhouse Coffee created a delightful website - professionally conveying its unique atmosphere to visitors with large-screen laptops and desktops. Unfortunately, the experience was lacking on mobile and handheld devices.

Mobile Website Development for Local Business

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Black Cat Creative Mobile Marketing Strategy 8

beforeInoperable "Flash" elements Broken Navigation Slow To Load

afterClear and Easy NavigationFast LoadingWorks On All Phones

BMW Management Co. operates Buffalo area luxury apartments on several properties in western New York state. Their website has long been an important tool, both for marketing, and in providing ongoing excellent service for their residents. As their mobile visitor count continued to rise, it was time to optimize their website for phones.

Mobile Website Development for Local Business

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Black Cat Creative Mobile Marketing Strategy 9

Mobile Website Development for Local Business

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Mobile Website Development for Local Business

Olive Garden Mobile Site

Keeps customer needs in mind:1) Quick to load2) Easy to read and navigate3) Necessary info only4) “Find A Restaurant” at top5) Link to main site

Potential issues:1) Special offer/coupon? (Maybe in menu section)2) Tap to call / restaurant hours? (Probably under find restaurant)3) Social media icons? (Facebook, Twitter at bottom)

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Black Cat Creative Mobile Marketing Strategy 11

Mobile Website Development for Local Business

Main Site Mobile Site

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Mobile Website Development for Local Business

Black Cat Creative will develop a mobile website to meet your needs:

Custom designed header image: We design to match your existing website, logo, branding, or even a business card! We custom design your mobile website.

Custom background and foreground colors: Matching your color and branding will make your mobile website POP and look totally unique!

Custom button design and tab design: The sliding tabs and icon buttons will come with a custom design. Again, this will NOT look like every other mobile website out there!

Up to 5 sliding tabs: “Tap" to open/close - makes browsing your site fun and efficient!

Include a mobile video: Users can watch video from your mobile website! (Special discount pricing is separate for custom video development.)

(continued)

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Black Cat Creative Mobile Marketing Strategy 13

Mobile Website Development for Local Business

Black Cat Creative will develop a mobile website to meet your needs (cont.):

1 mobile Google map: Users will see a live Google map of your business location.. zoom in, and follow it right to you!

1 "click to call" button: Visitors click this link to call you instantly!

1 "click to email" button: Visitors email you right from their phone.

1 design revision: If necessary, we will revise your site one time before launch.

Main site re-direct: Mobile users will be automatically directed to your mobile website.

Full-service installation and support!

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Mobile Website Development for Local Business

Fully-customized Look and Feel

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Mobile Marketing Website Programfor Local Business

ONE-TIME SPECIAL OFFERFully-Customized Mobile Website

Only $247.00• Free .mobi extension (www.yourcompany.mobi)

• $25.00/mo. hosting and minor monthly updates

• No long-term contract. You may cancel anytime

Thanks for taking the time to view this presentation!

Call Matt Foran at 773-262-8900 with any questions orto get started on your mobile-ready website today!

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Mobile Website Development for Local Business

Olive Garden Mobile Site

Keeps customer needs in mind:1) Quick to load2) Easy to read and navigate3) Necessary info only4) “Find A Restaurant” at top5) Link to main site

Potential issues:1) Special offer/coupon? (Maybe in menu section)2) Tap to call / restaurant hours? (Probably under find restaurant)3) Social media icons? (Facebook, Twitter at bottom)