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Reaching theMobile Market:
Effective MethodsFor Local Business
Presented by:Black Cat Creative
Black Cat Creative Mobile Marketing Strategy 2
Black Cat Creative
Local internet marketing company helping Chicago-areasmall businesses attract, acquire, and retain customers.
(We help small businesses make more money.)
• Website Design• Search Marketing• Email Campaigns• Social Media• Internet Video• Mobile Marketing• Advertising Strategy
Black Cat Creative Mobile Marketing Strategy 3
Black Cat Creative
Local internet marketing company helping Chicago-areasmall businesses attract, acquire, and retain customers.
(We help small businesses make more money.)
• Website Design• Search Marketing• Email Campaigns• Social Media• Internet Video• Mobile Marketing• Advertising Strategy
Black Cat Creative Mobile Marketing Strategy 4
There is simply no way to deny the simple fact -- the mobile internet has truly come of age.
Black Cat Creative Mobile Marketing Strategy 5
Today’s consumers are out and about, using their mobile phones to find local businesses – places to go, things to do, professional services.
Black Cat Creative Mobile Marketing Strategy 6
Black Cat Creative Mobile Marketing Strategy 7
beforeUnreadable textTiny, obscure linksVery slow to load
afterEasy To ReadMobile Friendly LinksLoads FAST
The West Hills coffee shop Muddhouse Coffee created a delightful website - professionally conveying its unique atmosphere to visitors with large-screen laptops and desktops. Unfortunately, the experience was lacking on mobile and handheld devices.
Mobile Website Development for Local Business
Black Cat Creative Mobile Marketing Strategy 8
beforeInoperable "Flash" elements Broken Navigation Slow To Load
afterClear and Easy NavigationFast LoadingWorks On All Phones
BMW Management Co. operates Buffalo area luxury apartments on several properties in western New York state. Their website has long been an important tool, both for marketing, and in providing ongoing excellent service for their residents. As their mobile visitor count continued to rise, it was time to optimize their website for phones.
Mobile Website Development for Local Business
Black Cat Creative Mobile Marketing Strategy 9
Mobile Website Development for Local Business
Black Cat Creative Mobile Marketing Strategy 10
Mobile Website Development for Local Business
Olive Garden Mobile Site
Keeps customer needs in mind:1) Quick to load2) Easy to read and navigate3) Necessary info only4) “Find A Restaurant” at top5) Link to main site
Potential issues:1) Special offer/coupon? (Maybe in menu section)2) Tap to call / restaurant hours? (Probably under find restaurant)3) Social media icons? (Facebook, Twitter at bottom)
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Mobile Website Development for Local Business
Main Site Mobile Site
Black Cat Creative Mobile Marketing Strategy 12
Mobile Website Development for Local Business
Black Cat Creative will develop a mobile website to meet your needs:
Custom designed header image: We design to match your existing website, logo, branding, or even a business card! We custom design your mobile website.
Custom background and foreground colors: Matching your color and branding will make your mobile website POP and look totally unique!
Custom button design and tab design: The sliding tabs and icon buttons will come with a custom design. Again, this will NOT look like every other mobile website out there!
Up to 5 sliding tabs: “Tap" to open/close - makes browsing your site fun and efficient!
Include a mobile video: Users can watch video from your mobile website! (Special discount pricing is separate for custom video development.)
(continued)
Black Cat Creative Mobile Marketing Strategy 13
Mobile Website Development for Local Business
Black Cat Creative will develop a mobile website to meet your needs (cont.):
1 mobile Google map: Users will see a live Google map of your business location.. zoom in, and follow it right to you!
1 "click to call" button: Visitors click this link to call you instantly!
1 "click to email" button: Visitors email you right from their phone.
1 design revision: If necessary, we will revise your site one time before launch.
Main site re-direct: Mobile users will be automatically directed to your mobile website.
Full-service installation and support!
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Mobile Website Development for Local Business
Fully-customized Look and Feel
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Mobile Marketing Website Programfor Local Business
ONE-TIME SPECIAL OFFERFully-Customized Mobile Website
Only $247.00• Free .mobi extension (www.yourcompany.mobi)
• $25.00/mo. hosting and minor monthly updates
• No long-term contract. You may cancel anytime
Thanks for taking the time to view this presentation!
Call Matt Foran at 773-262-8900 with any questions orto get started on your mobile-ready website today!
Black Cat Creative Mobile Marketing Strategy 16
Mobile Website Development for Local Business
Olive Garden Mobile Site
Keeps customer needs in mind:1) Quick to load2) Easy to read and navigate3) Necessary info only4) “Find A Restaurant” at top5) Link to main site
Potential issues:1) Special offer/coupon? (Maybe in menu section)2) Tap to call / restaurant hours? (Probably under find restaurant)3) Social media icons? (Facebook, Twitter at bottom)