BC_Business Communication and Technology
Transcript of BC_Business Communication and Technology
-
8/14/2019 BC_Business Communication and Technology
1/18
Business Communication
How is technology changing our worktoday?
Why?
What is in it for you?
-
8/14/2019 BC_Business Communication and Technology
2/18
Technological innovation
Technological innovation is essential for human
development.
From the printing press to the computer, people havedevised tools for facilitating learning and communication.
Technology is not inherently good or bad, the outcome
depends on how it is used.
-
8/14/2019 BC_Business Communication and Technology
3/18
-
8/14/2019 BC_Business Communication and Technology
4/18
Benefits from ICT
Information and communications technology carries onhigh promise both in human and economic terms.
Benefits could be obtained in:
Education Government efficiencyEducation Government efficiency
Health care Food securityHealth care Food security
Environment management Job trainingEnvironment management Job training
And specifically in Science and Technology:
Speed up dissemination of scientific results world-wideSpeed up dissemination of scientific results world-wide
through scientific knowledge sharing and exchangethrough scientific knowledge sharing and exchange
Allows to set up of Virtual Labs for communications andAllows to set up of Virtual Labs for communications and
remote instrument controlremote instrument control
-
8/14/2019 BC_Business Communication and Technology
5/18
Rapid evolution of ICT
Predictions indicate the doubling of computing powerdoubling of computing power
every 18 24 monthsevery 18 24 months and the doubling ofdoubling of
communications power every 6 monthscommunications power every 6 months. Both are
accompanied by huge reductions in costs andmassive increases in speed and quantity.
In 2001 more information can be sent over
a single cable in a second than in 1997 was sent
over the entire Internet in a month.
-
8/14/2019 BC_Business Communication and Technology
6/18
Impacts of Technology on
Communication
-
8/14/2019 BC_Business Communication and Technology
7/18
So what changed?
Sender-driven
One-to-many
Controlled
Receiver-driven
Many-to-many
Uncontrolled
-
8/14/2019 BC_Business Communication and Technology
8/18
What has NOT changed ?
Face-to-face communication
-
8/14/2019 BC_Business Communication and Technology
9/18
What has technology changed
Immediacy Integration
Acces Collaboration
-
8/14/2019 BC_Business Communication and Technology
10/18
Immediacy
Speed & Reach
I want it and I want itnow
Queen 1990
-
8/14/2019 BC_Business Communication and Technology
11/18
IntegrationNetworks, Content Management, Technology
A phone is not a phone..
-
8/14/2019 BC_Business Communication and Technology
12/18
AccessSearch, Choice
-
8/14/2019 BC_Business Communication and Technology
13/18
AccessSearch, Choice
Dont send it, I can find it
-
8/14/2019 BC_Business Communication and Technology
14/18
Collaboration
Blogs, Wikis & Podcasts
-
8/14/2019 BC_Business Communication and Technology
15/18
Implications for communication strategy
-
8/14/2019 BC_Business Communication and Technology
16/18
The
Vision
Access Employee involvement
Interactive
Searchable
Self help
Remote access
Collaboration Leadership communication
Plans, priorities & performance
Searchable knowledge directories
E-learning and knowledge sharing
Issues and change management
Integration Common content management
Common taxonomy Audience segmentation
Immediacy Customer & employee satisfaction
Facility maps and service directories Services locators
Implications for communication
strategy
-
8/14/2019 BC_Business Communication and Technology
17/18
Blogs, Wikis, Podcasts
Opportunities?
-
8/14/2019 BC_Business Communication and Technology
18/18
Good management not more computing
power is the key to higher productivity
IT expenditures have little impact on
productivity unless accompanied by good
management
McKinsey with London School of Economics( September 2004)
Some Food for Thought