Technology and Social Communication
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Technology and Social CommunicationExploring the Gap between Technological Determinism
and Social Constructivism
Christian Katzenbach
Institute for Media and Communication StudiesFreie Universität Berlin, Germany
Young European Researchers Seminar on New Media StudiesInstitute of Journalism and Social Communication, University of Wroclaw
Wroclaw, November 17, 2009.
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Introduction
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Mediatization
Role of Media Technology?
Network Society
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Christian Katzenbach | Technologies and Social Communication | PhD-Workshop, November 17 2009, Workshop
Media Technology
Accounts of Technology
Technological Determinism
4
Context
Media Technology
ContextContext
Context
Media Technology
ContextContext Media TechnologyContext
Context
Constructivism
Role of Media Technology?
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Sociology of Science and Technology
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Christian Katzenbach | Technologies and Social Communication | PhD-Workshop, November 17 2009, Workshop
‣ Core Interest: Technology — Action — Socio-political Structures
Insights from the Sociology of Science and Technology
Impacts of Technology on social behaviour and sectoral change1 Political and Social Construction
of Technology2‣ Technology in Use
‣ Meaning and Usage are ascribed, not determined‣ Domestication
‣ Technology Development‣ „Leitbilder“‣ Standardisation‣ Regulation
‣ Technology as functional equivalent‣ Durkheimʻs social facts‣ Hardened social action and structured
‣ Technology is Society made durable Technologies do not follow any
teleological path
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Picture: clemensfranz (CC By-SA 3.0)
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Christian Katzenbach | Technologies and Social Communication | PhD-Workshop, November 17 2009, Workshop
‣ Core Interest: Technology — Action — Socio-political Structures
Hints from the Sociology of Science and Technology
Impacts of Technology on social behaviour and sectoral change1 Political and Social Construction
of Technology2‣ Technology in Use
‣ Meaning and Usage are ascribed, not determined‣ Domestication
‣ Technology Development‣ „Leitbilder“‣ Standardisation‣ Regulation
‣ Technology as functional equivalent‣ Durkheimʻs social facts‣ Hardened social action and structured
‣ Technology is Society made durable
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Christian Katzenbach | Technologies and Social Communication | PhD-Workshop, November 17 2009, Workshop
‣ Core Interest: Technology — Action — Socio-political Structures
Hints from the Sociology of Science and Technology
Impacts of Technology on social behaviour and sectoral change1 Political and Social Construction
of Technology2‣ Technology in Use
‣ Meaning and Usage are ascribed, not determined‣ Domestication
‣ Technology Development‣ „Leitbilder“‣ Standardisation‣ Regulation
‣ Technology as functional equivalent‣ Durkheimʻs social facts‣ Hardened social action and structured
‣ Technology is Society made durable
Co-Evolution
Resources Routines
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Governance
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Christian Katzenbach | Technologies and Social Communication | PhD-Workshop, November 17 2009, Workshop
‣Governance Frame: Regulation in a wider sense
‣ gained attention as analytical concept and practical approach
‣ Shift of focus in several dimensions:
‣ Actors: Vertical and Horizontal Extension of the traditional mode of rule-making through the nation-state
‣ Vertical: International Institutions
‣ Horizontal: Inclusion of private actors (self- and Co-Regulation)
Governance as a Theoretical Frame
Focus on new sets of actors
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Christian Katzenbach | Technologies as Institutions | ECREA-Workshop, November 2009, Zurich
Discourse
Values
Competition
Legislation
Norms
ExpertiseKnowledge
Institutions
Coordination
Legitimation
MarketsFocus on new mechanisms
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Christian Katzenbach | Technologies and Social Communication | PhD-Workshop, November 17 2009, Workshop
‣ Broad Concept of Governance: „Patterns to cope with interdependencies between actors“
‣ Structures of coordination, rather than regulation
‣ Institutions as analytical hinge
Governance and Institutions
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[Institutions are] symbolic and behavioral systems containing representational, constitutive and normative rules together with regulatory mechanisms that define a common meaning system
and give rise to distinctive actors and action routines.
Scott, 1994
“
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Christian Katzenbach | Technologies and Social Communication | PhD-Workshop, November 17 2009, Workshop
‣ Broad Concept of Governance: „Patterns to cope with interdependencies between actors“
‣ Schuppert: Structures of coordination, rather than regulation
‣ Institutions as analytical hinge
‣ They are both outcome…
‣… as well as instruments of regulation.
Governance and Institutions
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Christian Katzenbach | Technologies as Institutions | ECREA-Workshop, November 2009, Zurich
Discourse
Values
Competition
Legislation
Norms
ExpertiseKnowledge
Institutions
Coordination
Legitimation
Markets(Media) Technology
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Indeed, the very design of the Internet seemed technologically proof against attempts to put the genie back in the bottle. […]
[It] treats censorship like damage and routes around it.
Walker 2003
“
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Lessig 2007
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Politics of Media Technology
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[.…] a politics deeply embedded not just within the institutions that design and distribute technologies and services, but within
the technology itself, as software products and information networks both prescribe and proscribe, configuring suppliers
and users, containing and constraining behaviour, and embodying in their algorithms and their gateways both the
normative and the seductive.
Mansell /Silverstone, 1996
“
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Christian Katzenbach | Technologies and Social Communication | PhD-Workshop, November 17 2009, Workshop
Technology and Communication
‣ Importance of detailed look at technological and policy decisions‣ Set the frame for communication and following decisions‣ Time-lag
‣ Technologies are part of the institutional frame that individual action (communication) is embedded in‣ Interaction of user adoption and technological affordances
‣ Interplay and Interdependencies
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Copyright
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Christian Katzenbach | Technologies and Social Communication | PhD-Workshop, November 17 2009, Workshop
Selected References
‣ Berker, T., Hartmann, M., Punie, Y., & Ward, K. (Eds.). (2006). Domestication of media and technology. Maidenhead, Berkshire [u.a.]: Open Univ. Press.‣ Bijker, W. E. und Law, J. (Eds.). (1992). Shaping technology/building society : studies in
sociotechnical change. Cambridge, MA: MIT Press.‣ Donges, Patrick. (2007). The New Institutionalism as a theoretical foundation of media
governance. Communications, 32, 325-330. ‣ Latour, Bruno. (2007). Reassembling the social : an introduction to Actor-Network-Theory. Oxford
[u.a.]: Oxford Univ. Press.‣ Latour, Bruno. (1991). Technology is Society made durable., in: John Law (Hrsg.), A Sociology of
Monsters. London: Routledge. 103-131.‣ Lessig, Lawrence. (1999). Code and other laws of cyberspace. New York, NY: Basic Books.‣ Mansell, R. & Silverstone, R. (Eds.). (1996). Communication by design: The politics of
information and communication technologies. Oxford: Oxford University Press.‣ Schuppert, Gunnar Folke. (2008). Governance: Auf der Suche nach Konturen eines "anerkannt
uneindeutigen Begriffs", in: Gunnar Folke Schuppert und Michael Zürn (Hrsg.), Governance in einer sich wandelnden Welt. Wiesbaden: VS Verlag für Sozialwissenschaften. 13-40.‣ Walker, John. (2003). "The digital imprimatur: How big brother and big media can put the internet
genie back in the bottle". Knowledge, Technology & Policy, 16(3), 24-77.‣ Winner, Langdon. (1980). "Do Artifacts Have Politics?". Daedulus, 109, 121-136.
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Paying for Music Consuming Music but not Paying
Technological SettingLegal Setting
Norms and Values
Analog – Copying as ExceptionFair UseCreators
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Paying for Music Consuming Music but not Paying
Technological SettingLegal Setting
Norms and Values
Analog – Copying as ExceptionFair UseCreators
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Paying for Music Consuming Music but not Paying
Technological SettingLegal Setting
Norms and Values
Digitally Networked – Copying = UsageFair Use???Creators, but also: Rip, Mix, and Burn / Sharing
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