BBC Comedy Website Launch 2010

35
May 12th 2010

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Comedy Website Launch Presentation 2010

Transcript of BBC Comedy Website Launch 2010

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May 12th 2010

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1. Eastenders2. The Apprentice3. Top Gear4. Mock the Week5. Waterloo Road6. Strictly Come Dancing7. Michael McIntyre’s Comedy Roadshow8. Life9. Merlin10. Nevermind the Buzzcocks

11. Friday Night with Jonathan Ross

12. Gavin and Stacey13. Formula 1 200914. Doctor Who15. Spooks16. Snog Marry Avoid?17. QI18. Russell Howard’s Good News19. Torchwood Children of Earth20. Dragons Den

Comedy on Demand: iPlayer Stats 2009-2010

Source: Live stats Full Year April 2009-March 2010

1. Eastenders2. The Apprentice3. Top Gear4. Mock the Week5. Waterloo Road 6. Strictly Come Dancing7. Michael McIntyre’s Comedy Roadshow8. Life9. Merlin10. Nevermind the Buzzcocks

11. Friday Night with Jonathan Ross

12. Gavin and Stacey13. Formula 1 200914. Doctor Who15. Spooks16. Snog Marry Avoid?17. QI18. Russell Howard’s Good News19. Torchwood Children of Earth20. Dragons Den

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US –Web to TV:

+

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The place for the finest British comedy from the past, present and future.

www.bbc.co.uk/comedy

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May 2009:Comedy Extra launches as beta product

2009/10:Content library populated

Total Views on all platforms

8,000,000+

The story so far…

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www.bbc.co.uk/comedy

Why is this important for British Comedy?

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May 17th 2010 Launch

Homepage Screenshot

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Past

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Opening Up the Archive

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Opening Up the Archive

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Present

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Automatic Support for TV shows 2010/11

Outnumbered

Walk on Wild Side

Miranda

Genius Mitchell & Webb

Ideal

Michael McIntyre Comedy Roadshow

Shooting Stars

QI

Live at the ApolloThe Impressions Show

Reggie Perrin

Armstrong & Miller

Mrs Brown

Grandmas House

Stephen K Amos

Roger & Val

Stewart Lee We Are Mongrels

Young, Unemployed & Lazy

Getting On

Matt & David - Airport

Not Going Out

My Family

Old Guys

Re-UnitedPink Ladies

Harry & Paul

Whites

Episodes

VexedHandle With Prayer

The Trip

White Van Man

Lunch Monkeys

London 2012

How Not To Live Your Life

Have I Got News For You

Would I Lie To You?

Frank Skinner Show

Mock the WeekRob Brydon Show

Adrian Chiles Show

Nevermind the Buzzcocks

The King is Dead

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Marketing our TV comedies online…

Scott Mills Green Screen Challenge

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Mitchell & Webb animations

Marketing our TV comedies online…

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Social Media

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Comedy on Red Button 2009/2010

Source: BARB / TRP

Total Reach: 4.81 million

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TV Support

Screen shot of a TV programme

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Future

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David Firth

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Harry Partridge

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Cassette Boy

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Stuart Ashens

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New Talent shots

Holly Walsh

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New Talent shots

Idiots of Ants

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New Talent shots

Jason Lewis

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New Talent shots

Jason Lewis

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Content Innovation on You Tube

The BBC Comedy You Tube channel has had 1,479,982 upload views since 1 July 2009.

The audience is primarily young and male.

The Midnight Beast :House Party195,168 views 1,318 comments

Harry Partridge :Rock Band Oasis102,594 views 1,359 comments

David Firth :Musical Predictions164,760 views698 comments

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bbc.co.uk/comedy on Mobile 2010/11

Launch Mobile video gallery with 50 videos updated weekly with 5 of the best new videos, photo galleries and topical material from the Comedy Blog.

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bbc.co.uk/comedy on Games consoles

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bbc.co.uk/comedy on Canvas

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SummaryMission: THE place for the finest British comedy from…

…the PAST

…the PRESENT

…and the FUTURE

Surfacing the comedy archive, because people are looking for it.

Amplifying TV & Radio Comedy Online to bring people to it.

Delivering new comedy talent and new audiences to the BBC.