The BBC in Scotlanddownloads.bbc.co.uk/.../bbc_policy_the_bbc_in_scotland.pdfAll BBC TV 83.1 82.4...

20
The BBC in Scotland July 2013

Transcript of The BBC in Scotlanddownloads.bbc.co.uk/.../bbc_policy_the_bbc_in_scotland.pdfAll BBC TV 83.1 82.4...

Page 1: The BBC in Scotlanddownloads.bbc.co.uk/.../bbc_policy_the_bbc_in_scotland.pdfAll BBC TV 83.1 82.4 BBC One (including BBC One HD) 82.7 82.0 BBC Two 83.9 83.5 BBC Three 84.2 83.3 BBC

The BBC in Scotland

July 2013

Page 2: The BBC in Scotlanddownloads.bbc.co.uk/.../bbc_policy_the_bbc_in_scotland.pdfAll BBC TV 83.1 82.4 BBC One (including BBC One HD) 82.7 82.0 BBC Two 83.9 83.5 BBC Three 84.2 83.3 BBC

2

1 Introduction The BBC has been providing valued programmes and services in Scotland since its foundation and BBC Scotland is Scotland’s principal public service broadcaster. At the core of its public mission is the delivery of impartial news and information to the people of Scotland and the UK – a responsibility of paramount importance as Scotland votes in the referendum on independence in 2014. The BBC has stated that it will not enter into any public or private discussions about its future or the shape and nature of its services after the referendum until that referendum has taken place. To do so might compromise perceptions of the impartiality and balance of its coverage at this critical time. However, to allow an informed debate to take place outside the BBC, we believe it is valuable to set out some facts and figures about the BBC in Scotland and to provide consistent data and a shared resource of information for interested parties. The information within this document relates to 2011/12. This document sets out:

the overall performance of the BBC in Scotland;

the BBC’s pan-UK services available in Scotland, together with their audience impact and spend in Scotland;

the BBC’s services for Scotland, including their spend, hours of output and audience impact;

the BBC’s activities in Scotland that go beyond broadcasting, such as its partnerships;

the availability and distribution of BBC services in Scotland, both pan-UK and Scotland-only;

operational information about BBC Scotland;

where to go for further information.

Page 3: The BBC in Scotlanddownloads.bbc.co.uk/.../bbc_policy_the_bbc_in_scotland.pdfAll BBC TV 83.1 82.4 BBC One (including BBC One HD) 82.7 82.0 BBC Two 83.9 83.5 BBC Three 84.2 83.3 BBC

3

2 Overall performance of the BBC in Scotland The BBC aims to provide licence fee payers in Scotland with distinctive programmes and services on television, radio and online. On average, it reaches 94% of the Scottish public every week, taking TV, radio and online together. The average time spent by audiences on those services is 18hrs 46mins per week per person. In the table below, and throughout this document, audience performance is compared to that of the whole UK taken together.

Pan-BBC Reach

Average Weekly Reach and Average Weekly Time Spent per User

Age 16+ Average Weekly Reach

(%)

Time Spent (per user) (hh:mm)

UK Scotland UK Scotland

All BBC 96.0 94.1 19:25 18:46

Source: BBC Cross-Media Insight Survey (CMI) by GfK for the BBC, 27,950 UK responses, 2,340 Scotland responses, 16+, 2012. Pan-BBC reach and time spent: watching BBC TV channels, tuning into BBC radio services, going online to access BBC websites, catching up on programmes via iPlayer, accessing the red button and accessing mobile content. Reach 15-minutes+

Audience perceptions of the BBC in Scotland have tended to be lower than the UK average. Scores have increased in Scotland in recent years, as have scores across the UK.

Pan-BBC Quality Measures

Age 16+ General Impression of the BBC Mean score out of 10

UK Scotland

All BBC 7.0 6.6

Source: The BBC Accountability and Reputation Tracker survey by Kantar Media for BBC, 12,175 UK adults and 2,033 Scotland adults, 16+, 2012. Mean score out of 10 where 1= extremely unfavourable and 10 = extremely favourable. Full question wording: “Thinking about the BBC as a whole - not just the programmes, but the sort of organisation the BBC is and the way it goes about providing a public broadcasting service, overall, what do you think of the BBC? On a scale of 1 to 10, where 1 means extremely unfavourable and 10 means extremely favourable, please tell me your general impression of the BBC.”

Page 4: The BBC in Scotlanddownloads.bbc.co.uk/.../bbc_policy_the_bbc_in_scotland.pdfAll BBC TV 83.1 82.4 BBC One (including BBC One HD) 82.7 82.0 BBC Two 83.9 83.5 BBC Three 84.2 83.3 BBC

4

3 The BBC’s pan-UK services All the BBC’s pan-UK – or network – services are available across Scotland.

On television that means: BBC One, BBC Two, BBC Three, BBC Four, CBBC, CBeebies, BBC News, BBC Parliament and the BBC Red Button service in standard definition; and BBC One Scotland and BBC Two in high definition.

On radio that means: Radio 1, 1Xtra, Radio 2, Radio 3, Radio 4, Radio 4 Extra, Radio 5 live, Radio 5 live sports extra, 6Music and the BBC Asian Network.

Online that means: BBC Online and BBC iPlayer. 3.1 BBC Network Television The BBC’s TV services have a weekly reach of 86% in Scotland, with viewers tuning in for an average of 11hrs 23mins each week. Viewers in Scotland watch, on average, 24 minutes more BBC TV output per week than UK audiences. In 2012 the BBC’s TV services attracted a 32.2% total audience share in Scotland, slightly less than the total audience share in the UK of 33.6%. The percentage average weekly reach of BBC TV in Scotland is on a par with the UK average, as is audience appreciation for BBC television services.

BBC TV Quality Measures

Appreciation Index (AI)

Audience Aged 16+ AI out of 100

UK Scotland

All BBC TV 83.1 82.4

BBC One (including BBC One HD) 82.7 82.0

BBC Two 83.9 83.5

BBC Three 84.2 83.3

BBC Four 85.4 85.2

Source: Pulse panel of 20,000 UK adults 16+, 2,800 in Scotland, by GfK for the BBC, 2012. Appreciation Index (AI): average out of 100 based on scores respondents give to programmes they watched on the previous day (respondents give the programme a score out of 10 and the average of all the marks is multiplied by 10 to give an AI out of 100). Channels that are not measured are CBeebies, CBBC, BBC News Channel and BBC Parliament.

Page 5: The BBC in Scotlanddownloads.bbc.co.uk/.../bbc_policy_the_bbc_in_scotland.pdfAll BBC TV 83.1 82.4 BBC One (including BBC One HD) 82.7 82.0 BBC Two 83.9 83.5 BBC Three 84.2 83.3 BBC

5

Average Weekly Reach and Average Weekly Time Spent per User

Audience Aged 4+ Average Weekly Reach (%)

Time Spent (per user) (hh:mm)

UK Scotland UK Scotland

All BBC TV 85.8 85.8 10:59 11:23

BBC One (including BBC One HD) 77.7 78.3 7:41 8:02

BBC Two 51.7 53.7 3:18 3:18

BBC Three 23.3 24.2 1:59 1:53

BBC Three (target audience: 16-34 year olds)

29.9 31.1 2:27 2:16

BBC Four 14.0 14.4 1:43 1:42

CBBC (3-min+ reach)^ 8.9 7.7 2:13 2:04

CBBC (3-min+ reach, target audience: 6-12 year olds)^

36.6 33.5 2:51 2:34

CBeebies (3-min+ reach)^ 10.5 9.7 3:18 3:24

CBeebies (3-min+ reach, target audience: 0-6 year olds*)^

48.4 49.1 4:05 4:09

BBC News channel (3-min+ reach, 16+) 19.2 20.1 1:43 2:00

BBC Parliament (3-min+ reach, 16+) 1.3 1.4 0:45 0:35

Source: BARB, data is based on the 4+ population and 15 minutes+ consecutive reach unless otherwise stated, 2012. *This is measured as children aged 4-6 and ‘housewives’ with children aged 0-3. NB: SMALL SAMPLE SIZE IN SCOTLAND <100. (A housewife is defined as the member of the household who is solely or mainly responsible for the household duties/the weekly shop. A housewife may be female or male and there could only be one 'housewife' per household. Housewives with children aged 0-3 are housewives who live in a household in which a child aged 3 also lives.) ^Figures based on 15-min reach as follows: -CBBC: Among 4+ population, reach: UK: 6.8%, Scotland: 5.9%; time spent per user: UK: 2:52, Scotland: 2:41. -CBBC: Among 6-12 year-olds, reach: UK: 31.1%, Scotland: 27.9%; time spent per user: UK: 3:22, Scotland: 3:04. -CBeebies: Among 4+ population, reach: UK: 8.6%, Scotland: 8.0%; time spent per user: UK: 3:59, Scotland: 4:07. -CBeebies: Among 0-6 population*, reach: UK: 42.8%, Scotland: 43.7%; time spent per user: UK: 4:37, Scotland: 4:40.

Network production and commissioning in Scotland In 2011/12, BBC Scotland produced 882 hours of originated TV for network channels, of which 279 hours were for BBC One, 445 hours for BBC Two, 30 for BBC Three, 36 for BBC Four, 62 for CBBC and 30 for CBeebies. Recently, key titles have included Mrs Brown’s Boys for BBC One, which maintained its popularity with audiences and has been re-commissioned; new comedy for BBC Four, with Bob Servant Independent; Hollywood superstars William Hurt and Brian Dennehy starred in The Challenger, a drama documentary and co-production with the Science Channel; TV drama Shetland was re-commissioned for a six–part network series and Waterloo Road relocated to Greenock, bringing with it over 200 jobs and c£20m investment into the Scottish creative sector.

Page 6: The BBC in Scotlanddownloads.bbc.co.uk/.../bbc_policy_the_bbc_in_scotland.pdfAll BBC TV 83.1 82.4 BBC One (including BBC One HD) 82.7 82.0 BBC Two 83.9 83.5 BBC Three 84.2 83.3 BBC

6

Production from Scotland for the BBC’s pan-UK TV networks accounted for nearly £80m in 2011. The BBC has set a target of 8.6% of eligible network TV spend by 2016 to be spent in Scotland, equivalent to its share of the population. £80m equates to c9% achieved by the end of 2011, which exceeds the spend target set for 2016. Recent changes in the BBC network commissioning and production strategy have resulted in a number of key BBC posts being located in Scotland. The BBC Head of UK Arts Production and the most senior UK Creative post within in-house Factual Programming (Controller, Factual) are now based in Scotland, further establishing Scotland as a centre of excellence in Arts and Factual programme production. They have joined the Executive Editors, Commissioning (Entertainment and Comedy) and the Executive Producer, Commissioning (Daytime), who are also based at BBC Scotland headquarters at Pacific Quay, Glasgow. 3.2 BBC Network Radio The BBC’s pan-UK radio services reach around 60% of the audience in Scotland, lower than across the UK and listeners spend around 10% less time listening to it. The average appreciation score for all BBC radio is on a par with the UK average.

BBC Radio Reach

Average Weekly Reach and Average Weekly Time Spent per User

Age 15+ Average Weekly Reach (%)

Time Spent (per user) (hh:mm)

UK Scotland UK Scotland

All BBC Radio 66.4 59.4 16:22 14:32

BBC Radio 1 21.3 19.4 07:27 06:24

BBC Radio 1 (target audience: 15-29 year olds)

40.4 37.2 07:26 06:00

BBC Radio 2 27.7 26.0 11:47 10:22

BBC Radio 2 (target audience: over 35)

33.6 30.3 12:48 11:24

BBC Radio 3 3.9 2.9 06:16 09:06

BBC Radio 4 20.3 14.3 12:03 11:24

Radio 5 Live 11.8 8.3 07:20 07:54

Radio 5 Live Sports Extra 1.9 1.1 03:19 03:39

BBC 1Xtra 2.0 1.2 04:37 03:21

BBC 6 Music 3.0 3.3 08:25 08:11

BBC Radio 4 Extra 3.1 1.9 05:35 04:15

BBC Asian Network 1.0 0.3 06:16 02:59

Source: RAJAR, Q4 2012 12-month weight. Figures based on 15+ population unless otherwise stated. Reach 15-minutes+.

Page 7: The BBC in Scotlanddownloads.bbc.co.uk/.../bbc_policy_the_bbc_in_scotland.pdfAll BBC TV 83.1 82.4 BBC One (including BBC One HD) 82.7 82.0 BBC Two 83.9 83.5 BBC Three 84.2 83.3 BBC

7

BBC Radio Quality Measures

Appreciation Index (AI)

Age 16+ AI out of 100

UK Scotland

All BBC Radio 80.6 80.9

BBC Radio 1 78.0 72.1

BBC Radio 2 81.4 82.9

BBC Radio 4 80.8 82.4

Radio 5 Live 78.1 77.4

Source: Pulse panel of 20,000 UK adults 16+, 2,800 in Scotland, by GfK for the BBC, 2012. AIs for digital radio stations and Radio 3 not specified owing to small sample size in Scotland. Appreciation Index (AI): average out of 100 based on scores respondents give to programmes they listened to on the previous day (respondents give the programme a score out of 10 and the average of all the marks is multiplied by 10 to give an AI out of 100).

In 2011/12, BBC Scotland produced 643 hours for the BBC’s network radio services, of which 96 were for BBC Radio 1; 67 for BBC Radio 2; 251 were for BBC Radio 3, including 93 hours of live and recorded concerts by the BBC Scottish Symphony Orchestra; 129 hours for BBC Radio 4, including 54 hours of drama and readings; and 100 hours for BBC Radio 7. BBC Network radio business generated £4m for BBC Scotland in 2011/12. The BBC is increasing its spend on production in Scotland for its pan-UK radio networks, but no specific targets have been set. 3.3 BBC Online

BBC Online reaches 40% of the Scottish public every week – around 57% of the online audience. This is slightly lower than the UK average.

BBC Online People Reach

Age 16+ Average Weekly Reach (%)

UK Scotland

BBC Online (out of total adult population)

46.6 40.0

BBC Online (out of online adult population)

59.0 56.6

Source: BBC Cross-Media Insight Survey (CMI) by GfK for the BBC, 27,950 UK responses, 2,340 Scotland responses, 16+, 2012. Reach 3-minutes+.

Page 8: The BBC in Scotlanddownloads.bbc.co.uk/.../bbc_policy_the_bbc_in_scotland.pdfAll BBC TV 83.1 82.4 BBC One (including BBC One HD) 82.7 82.0 BBC Two 83.9 83.5 BBC Three 84.2 83.3 BBC

8

4 BBC services for Scotland 4.1 TV output BBC Scotland opts out of the pan-UK TV schedules at various points across the week, in order to provide programming that is tailored to the specific needs and tastes of audiences in Scotland. This includes news and sport, as well as comedy, entertainment, drama, documentaries and other output. BBC Scotland television programmes are watched by 40.3% of the audience in Scotland each week. BBC One Scotland The remit of BBC One Scotland is to complement the networked BBC One schedule by providing mixed-genre programmes which appeal to mainstream Scottish audiences. These programmes displace or replace content otherwise available on BBC One. Since the beginning of 2013 BBC One Scotland has been available in high definition. The service provides Scottish viewers with programmes that reflect and support Scottish culture, identity and heritage and it is the BBC’s primary outlet for television coverage of major Scottish events. Programmes include the flagship news offering, Reporting Scotland, which, with an average evening audience of 520,000 adult viewers, is the most watched TV news programme in Scotland; the long-running drama series River City which attracts an average audience of 430,000 viewers (4+); and ground-breaking comedy such as Gary: Tank Commander. In 2011/12 BBC Scotland produced 511 hours of originated output, broadcast on BBC One Scotland (and, from January 2013, on BBC One Scotland HD). This included 361 hours of News, Current Affairs & Weather; 58 hours of Sport; and 52 hours of drama. Approximately 20% of qualifying output on BBC One Scotland was produced by a total of 15 independent production companies. The spend on programmes for BBC One Scotland amounts to around £41.6m per annum. In 2011/12 this was divided as £37.2m spent on in-house production and £4.4m on independent productions.

Scotland, Age 4+ Average Weekly Reach

(%) AI out of 100

Scotland Scotland

All BBC Scotland TV opts (15-min+, 4+)

40.3 82.3

Source: BARB, 2012. Pulse panel 2,800 adults 16+ in Scotland by GfK for the BBC, 2012.

Page 9: The BBC in Scotlanddownloads.bbc.co.uk/.../bbc_policy_the_bbc_in_scotland.pdfAll BBC TV 83.1 82.4 BBC One (including BBC One HD) 82.7 82.0 BBC Two 83.9 83.5 BBC Three 84.2 83.3 BBC

9

BBC Two Scotland BBC Two Scotland provides for the more specialist needs and interests of audiences in Scotland, with a range of programmes covering subjects such as politics, minority sports and the environment. Programmes include Newsnight Scotland, Politics Scotland, Landward, The Beechgrove Garden, The Adventure Show, Sport Nation and various factual documentaries. In 2011/12 BBC Scotland produced 310 hours of originated output, broadcast on BBC Two Scotland. This included 142 hours of News & Current Affairs and 106 hours of Sport. In 2011/12 approximately 52% of qualifying output on BBC Two Scotland was produced by a total of 33 independent production companies. The spend on programmes for BBC Two Scotland amounts to £14.1m per annum. In 2011/12 this was divided as £10.8m spent on in-house production and £3.3m on independent productions. BBC ALBA BBC ALBA offers Gaelic speakers, learners and the audience in Scotland distinctive originated programming that reflects and supports Gaelic culture, identity and heritage. The service first broadcast in 2008 and in 2011 its audience significantly increased when it became available via all broadcast platforms, including digital terrestrial television (Freeview). It is available for approximately seven hours a day, offering a wide range of news, current affairs, sport, music, factual, children’s, educational content and other genre programming. When the service is not being broadcast, Radio nan Gàidheal acts as a sustaining service, broadcasting on the same frequency. In 2011/12, 618 hours of originated output (and 2003 hours of repeats) were broadcast on BBC ALBA. This included 184 hours of News & Current Affairs and 139 hours of Sport. In 2011/12 over 68% of qualifying output on BBC ALBA was, in total, produced by 43 independent production companies. BBC ALBA is funded jointly by the BBC and by MG Alba. The BBC contributes £8m per year, on content, distribution, infrastructure and support costs. Of this, £5m is spent on content. In 2011/12, this was divided as £4.8m spent on in-house and £0.2m on independent productions. In calendar year 2011 MG Alba contributed a further £9.3m spend on content. The reach of BBC ALBA among the Gaelic-speaking population is 75% and among the Scottish population in general is 14.3%. That equates to a weekly audience of approximately 580,000 viewers.

Page 10: The BBC in Scotlanddownloads.bbc.co.uk/.../bbc_policy_the_bbc_in_scotland.pdfAll BBC TV 83.1 82.4 BBC One (including BBC One HD) 82.7 82.0 BBC Two 83.9 83.5 BBC Three 84.2 83.3 BBC

10

BBC ALBA Average Weekly Reach

Scotland, Age 16+ Average Weekly Reach (%)

BBC ALBA (Scotland-wide) 14.3

BBC ALBA (Gaelic community) 75.0

Source: BBC Alba (Scotland-wide): TNS Scottish Opinion Survey for the BBC, 16+ adults living in Scotland, 2012. Monthly omnibus c. 1,000 respondents per wave. BBC Alba (Gaelic community): from Lèirsinn panel of c.350 16+, 2012

BBC ALBA Quality Measures

Appreciation Index (AI)

Scotland, Age 16+ General Impression Mean score out of 10

Scotland

BBC ALBA (Scotland-wide) 6.9

BBC ALBA (Gaelic community) 8.1

Source: BBC Alba (Scotland-wide): TNS Scottish Opinion Survey for the BBC, 16+ adults living in Scotland, 2012.Monthly omnibus c. 1,000 respondents per wave. BBC Alba (Gaelic community) by Lèirsinn panel of c. 350 16+, 2012.

Page 11: The BBC in Scotlanddownloads.bbc.co.uk/.../bbc_policy_the_bbc_in_scotland.pdfAll BBC TV 83.1 82.4 BBC One (including BBC One HD) 82.7 82.0 BBC Two 83.9 83.5 BBC Three 84.2 83.3 BBC

11

4.2 Radio services Radio Scotland BBC Radio Scotland is a speech-led service for adults, offering a wide range of genres and reflecting the issues, events, cultures and interests of the people of Scotland. In addition to covering issues of local and national interest and concern, the service also addresses matters of UK and international significance from a Scottish perspective. With speech-led programming dominating daytime schedules, its evening specialist music offerings cover a wide range of musical genres, including classical, jazz, world, Americana and traditional. Local news opts are broadcast, across the day, for audiences in Orkney, Shetland, Inverness, Aberdeen, Selkirk and Dumfries. In 2011/12, 9194 hours of originated output (and 1495 hours of repeats) were broadcast on BBC Radio Scotland. This included 3517 hours of news and current affairs and 1174 hours of Sport. Across the year, 23.5% of originated output (qualifying hours) on BBC Radio Scotland was produced by 16 independent production companies. BBC Radio Scotland has an annual budget of £32.3 million, covering content, distribution, infrastructure and support costs. The spend on content for BBC Radio Scotland amounts to £23.8m per annum. In 2011/12 this was divided as £23m spent on in-house production (including News, sports rights costs, etc) and £0.8million on independent productions. BBC Radio Scotland reaches 22.1% of the audience, just under one million listeners a week. Listeners tune in to the station, on average, for 7hrs 13minutes a week. News and sport are the main drivers of listening on weekdays: the audience peaks during Good Morning Scotland, while at weekends the biggest audience is drawn by the Saturday Sportsound programme. Radio nan Gàidheal BBC Radio nan Gàidheal is a speech and music radio service for Gaelic speakers, offering a wide range of genres and reflecting the issues, events, culture and interests of the people of Scotland. In 2011/12, 3666 hours of originated output (and 1181 hours of repeats) were broadcast on BBC Radio nan Gàidheal. This included 669 hours of News & Current Affairs and 84 hours of sport. Approximately 10% of originated output (qualifying hours) on BBC Radio nan Gàidheal was produced, in total, by 6 independent production companies. BBC Radio nan Gàidheal has an annual service budget of £6.1 million, covering content, distribution, infrastructure and support costs. The spend on content for BBC Radio nan Gàidheal amounts to £3.8m per annum. In 2011/12 this was divided as £3.7m spent on in-house production (including News) and £0.1million on independent productions. BBC Radio nan Gàidheal reaches 69.5% of its target Gaelic audience each week.

Page 12: The BBC in Scotlanddownloads.bbc.co.uk/.../bbc_policy_the_bbc_in_scotland.pdfAll BBC TV 83.1 82.4 BBC One (including BBC One HD) 82.7 82.0 BBC Two 83.9 83.5 BBC Three 84.2 83.3 BBC

12

BBC Scotland Radio Reach and Time Spent per User

Average Weekly Reach and Average Weekly Time Spent per User

Age 15+ Average Weekly Reach (%)

Time Spent (per user) (hh:mm)

UK Scotland UK Scotland

BBC Radio Scotland n/a 22.1 n/a 07:13

BBC Local Radio UK average 17.8 n/a 09:27 n/a

Source: RAJAR, Q4 2012 12-month weight. Figures based on 15+ population unless otherwise stated. Reach 15-minutes+.

Average Weekly Reach and Average Weekly Time Spent per User

16+ Average Weekly Reach (%)

Time Spent (per user) (hh:mm)

UK Scotland UK Scotland

BBC Radio nan Gàidheal (Gaelic community)

n/a 69.5 n/a n/a

Source: BBC RnG reach by Lèirsinn for the BBC panel of c.350 16+ adults, 2012.

BBC Scotland Radio Quality Measures

Appreciation Index (AI)

Age 16+ UK Scotland

BBC Radio Scotland n/a 79.6

BBC Local Radio UK average 81.5 n/a

Source: Pulse panel of 20,000 UK adults 16+, 2,800 in Scotland, by GfK for the BBC, 2012. Appreciation Index (AI): average out of 100 based on scores respondents give to programmes they listened to on the previous day (respondents give the programme a score out of 10 and the average of all the marks is multiplied by 10 to give an AI out of 100).

BBC Scotland Radio Quality Measures

General Impression

Age 16+ General Impression Mean score out of 10

Scotland

BBC Radio nan Gàidheal (Gaelic community) 8.5

Source: Lèirsinn for the BBC panel of c.350 16+ adults, 2012. Mean score out of 10 where 1= extremely unfavourable and 10= extremely favourable.

Page 13: The BBC in Scotlanddownloads.bbc.co.uk/.../bbc_policy_the_bbc_in_scotland.pdfAll BBC TV 83.1 82.4 BBC One (including BBC One HD) 82.7 82.0 BBC Two 83.9 83.5 BBC Three 84.2 83.3 BBC

13

4.3 BBC Scotland Online BBC Scotland Online complements the pan-UK BBC Online service, offering innovative and distinctive online content that reflects the issues, events, cultures and interests of the people of Scotland. It provides news, sport, weather, learning support materials and a range of on-demand radio and television programme content, available on the BBC iPlayer. The spend on content for BBC Scotland Online amounts to £3.9m per annum. In 2011/12, £0.4m was spent on independent production. BBC Scotland’s online portfolio reaches 4.0m UK unique browsers each week; of this, News Scotland attracts 2.8m unique browsers.

Page 14: The BBC in Scotlanddownloads.bbc.co.uk/.../bbc_policy_the_bbc_in_scotland.pdfAll BBC TV 83.1 82.4 BBC One (including BBC One HD) 82.7 82.0 BBC Two 83.9 83.5 BBC Three 84.2 83.3 BBC

14

5. BBC Beyond Broadcast: Added Value in Scotland In addition to its programme and content output for local, network and international audiences, BBC Scotland works with others in the industry and interacts with its audiences in a number of ways that bring value to the community. 5.1 Working with the Industry A strong relationship has been developed with the independent sector and the industry body, PACT. In addition to our commissioning processes we communicate regularly with the sector and provide opportunities for independents to take part in training and other industry events at Pacific Quay. In terms of providing business for the independent production sector, around 24% of Radio Scotland output (excluding news and repeats), 25% of online eligible spend, 35% of BBC Scotland television output and 68% of BBC ALBA output is produced by external broadcast production providers.

It is estimated that the transfer to Scotland of the network soap opera Waterloo Road, made by independent production company Shed, has brought with it around 200 new jobs into the Scottish creative economy and around £20m of new investment; around 90% of those jobs are Scotland-based and around 10% from the Greenock area. 5.2 Skills and Training Many BBC training courses and online training modules are open and available to industry practitioners and members of staff regularly input to a wide range of college and university courses, both academic and craft-based. The BBC Scotland Apprenticeship scheme was launched in April 2011, in collaboration with John Wheatley College, in the East End of Glasgow, and Skillset Scotland. The first 10 apprentices started in September 2011 and graduated with a Modern Apprenticeship Qualification Level 3 in Creative and Digital Media in September 2012. Placements across various BBC Scotland departments were augmented with industry placements (with STV and independent production companies) and with academic course work, in college. At the end of the first year, five of those on the scheme remained within the BBC on short- and medium-term contracts, working in Online, Commonwealth Games and Post Production and three went on to further education courses. Year 2 of the scheme is currently coming to a close and the application process for the next set of 10 apprentices will start in September 2013. These apprentices will work on Commonwealth Games-related output in all of our departments. Funding is in place for a legacy year to ensure that the project will, as originally intended, have provided training for 40 apprentices. BBC Scotland is involved in the Drama Training Initiative (DTI), run in collaboration with BECTU, Union Learning Fund, Creative Skillset and Skills Development Scotland. The aim of the training is to develop the depth of producer skills in Drama, with a view to production input on Network Drama. The scheme has been supported in-kind by BBC Scotland and several producers have subsequently moved on to produce dramas in Scotland, including

Page 15: The BBC in Scotlanddownloads.bbc.co.uk/.../bbc_policy_the_bbc_in_scotland.pdfAll BBC TV 83.1 82.4 BBC One (including BBC One HD) 82.7 82.0 BBC Two 83.9 83.5 BBC Three 84.2 83.3 BBC

15

Waterloo Road. Work is on-going to explore a training programme that encourages those from Black, Asian and Minority Ethnic communities to enter the creative industries. We are working with a range of partners to develop this programme with a view to diversifying the demographic mix across the industry. BBC supports the Series Producer Programme (SPP) run by TRC Media, with three placements from Scotland – a mix of freelance and BBC employees - placed on this programme annually. In 2011/12, BBC Scotland offered 350 work experience placements of varying duration. These have been made across Scotland and include a taster week for 14-16 year old students as well as longer-form placements. 5.3 BBC Children in Need BBC Children in Need is the BBC's UK corporate charity. It provides grants to projects in the UK which focus on children and young people who are disadvantaged. On Children in Need night (16 November 2012), £1.8m was raised in Scotland. In April 2013, BBC Children in Need Scotland was overseeing 336 active grants, worth a total of over £14m to organisations across Scotland, from those in major urban centres to groups working in rural and island communities. Of that £14m, over £5m was focussed on tackling poverty and deprivation as they affect Scotland’s young people and nearly £3m was directed towards tackling disability issues. 5.4 BBC Scottish Symphony Orchestra Formed in December 1935 by Scottish composer and conductor Ian Whyte, the BBC Scottish Symphony Orchestra is recognised as one of the UK's leading orchestras. As Scotland’s foremost supporter of new music and Scottish composers, its world-class conducting team is led by Scottish-born Donald Runnicles.

The SSO regularly tours around Scotland, from Orkney to Ayr. It works closely with schools and has formed a major partnership with the Royal Conservatoire of Scotland, supporting the next generation of creative talent across music, dance, drama, production and screen. Plans are being put in place to tour India in 2014, with the SSO and Royal Conservatoire in partnership with the British Council, to celebrate the Commonwealth Games and to develop long-term educational and cultural links.

Page 16: The BBC in Scotlanddownloads.bbc.co.uk/.../bbc_policy_the_bbc_in_scotland.pdfAll BBC TV 83.1 82.4 BBC One (including BBC One HD) 82.7 82.0 BBC Two 83.9 83.5 BBC Three 84.2 83.3 BBC

16

6. Availability and distribution of BBC services in Scotland

In Scotland, the BBC’s pan-UK and Scotland-only services are made available on the following platforms (percentages refer to number of households covered):

Terrestrial

transmission Satellite

transmission1 Cable

transmission2 Over the internet 3

Network television services (e.g. BBC Three, CBBC, Red Button streams) in standard definition

Freeview at 99%

Sky & FreeSat at 99%

Virgin Media/Smallworld

at 35%

bbc.co.uk at 99.87%

BBC One Scotland in standard definition

Freeview at 99%

Sky & FreeSat at 99%

Virgin Media/Smallworld

at 35%

bbc.co.uk at 99.87%

BBC One Scotland HD (high definition)

Freeview at 99%

Sky & FreeSat at 99%

Virgin Media/Smallworld

at 35%

Certain programmes in HD

on-demand at bbc.co.uk at

99.87%

BBC Two Scotland in standard definition

Freeview at 99%

Sky & FreeSat at 99%

Virgin Media/Smallworld

at 35%

bbc.co.uk at 99.87%

BBC Two HD (high definition, pan-UK version4)

Freeview at 99%

Sky & FreeSat at 99%

Virgin Media/Smallworld

at 35%

Certain programmes on-demand in HD at

bbc.co.uk at 99.87%

BBC ALBA Freeview at

99% Sky & FreeSat

at 99%

Virgin Media/Smallworld

at 35%

bbc.co.uk at 99.87%5

Radio 1, Radio 2, Radio 3, Radio 4

FM at 99%

DAB at 91%

Freeview at

Sky & FreeSat at 99% (Both Radio 4 FM

and LW feeds

Virgin Media/Smallworld

at 35%

bbc.co.uk at 99.87%

1 Aside from Scotland-specific services, all BBC Nations and Regions services (with the exception of English

Local Radio services) are accessible on the satellite platforms. 2 Based on number of homes passed by the cable operators (Virgin Media, Smallworld) – figure taken from

latest Ofcom Communications Market Report (2012). 3 Broadband availability from Ofcom Communications Market Report 2012. Note : broadband take-up in

Scotland is estimated at 68% in same report. 4 Only one feed of BBC Two HD is currently made available across the UK – this is an HD simulcast of BBC Two

England. 5 BBC ALBA is not streamed on partner website www.mgalba.com

Page 17: The BBC in Scotlanddownloads.bbc.co.uk/.../bbc_policy_the_bbc_in_scotland.pdfAll BBC TV 83.1 82.4 BBC One (including BBC One HD) 82.7 82.0 BBC Two 83.9 83.5 BBC Three 84.2 83.3 BBC

17

99% (not during ALBA broadcast

hours)

carried)

Radio 5 live

MW at 96%

DAB at 91%

Freeview at 99%

Sky & FreeSat at 99%

Virgin Media/Smallworld

at 35%

bbc.co.uk at 99.87%

Radio 4 Extra, Radio 5 Live Sports Extra, BBC Asian Network, BBC World Service

DAB at 91%

Freeview at 99% (not during ALBA broadcast

hours)

Sky & FreeSat at 99%

Virgin Media/Smallworld

at 35%

bbc.co.uk at 99.87%

Radio 1Xtra , Radio 6Music

DAB at 91%

Freeview at 99% (not

affected by ALBA

broadcast)

Virgin

Media/Smallworld at 35%

Radio Scotland

FM at 99%

DAB at 77%

Freeview at 99% (not during ALBA broadcast

hours)

MW at 94%

Sky & FreeSat at 99%

Virgin Media/Smallworld

at 35%

bbc.co.uk at 99.87%

Radio Nan Gàidheal

FM at 84%

DAB at 72%

Freeview at 99% (not during ALBA broadcast

hours)

MW at 6%

Sky & FreeSat at 99%

Virgin Media/Smallworld

at 35%

bbc.co.uk at 99.87%

BBC Online (including iPlayer and BBC Scotland online)

- - - bbc.co.uk at

99.87%

Page 18: The BBC in Scotlanddownloads.bbc.co.uk/.../bbc_policy_the_bbc_in_scotland.pdfAll BBC TV 83.1 82.4 BBC One (including BBC One HD) 82.7 82.0 BBC Two 83.9 83.5 BBC Three 84.2 83.3 BBC

18

Miscellaneous Notes The BBC’s strategy is to build out its DAB network to deliver coverage for its national networks of up to 97% of the UK. This is expected to give c94% DAB coverage for the national networks in Scotland, though figures are still being finalised. Additionally, we are anticipating improved coverage for nations/local radio services – for BBC Radio Scotland this would mean c85% coverage on DAB (the BBC Radio nan Gàidheal figure is still being finalised).

Page 19: The BBC in Scotlanddownloads.bbc.co.uk/.../bbc_policy_the_bbc_in_scotland.pdfAll BBC TV 83.1 82.4 BBC One (including BBC One HD) 82.7 82.0 BBC Two 83.9 83.5 BBC Three 84.2 83.3 BBC

19

7 Operations The BBC does not hold figures on the exact number of television licences in force below the level of the UK (except in Guernsey, Jersey and the Isle of Man for which exact figures are held). However, the BBC receives a monthly report which lists Licences in Force excluding Accommodation for Residential Care concessionary licences. The total Licences in Force figure (excluding the Channel Islands and the Isle of Man) is then apportioned to the figure of licensed premises in the British Isles by region, giving an approximation of Licences in Force by UK nations. This methodology indicates that 2,213,881 licences were in force in Scotland for March 2013. This number includes households and businesses, as well as concessionary licences for the blind and free licences for the over-75s but does not include residential care licences (ARC). A proportion of the licence fee raised in Scotland is allocated towards supporting the creation, distribution and support for the BBC’s pan-UK services as listed in Section 2. These pan-UK services deliver the great majority of the consumption of the BBC among the public in Scotland. Alongside this allocated cost, the annual value of BBC Scotland business is around £200m, including spend on local programming, network programmes made directly in Scotland, radio, online, distribution, transmission and infrastructure. This business splits out roughly as follows:

2011/12 annual spend

Output made in Scotland for Scottish audiences (on TV, radio and online)

£102m

Output made in Scotland for pan-UK audiences (on TV, radio and online)

£94m

Direct costs to BBC Scotland for transmission, infrastructure and support

£7m

BBC Scotland currently employs the equivalent of c1200 full-time staff, of whom around 1000 are employed on a permanent basis. In terms of the economic value of BBC Scotland to the country, the Deloitte Economic Impact Survey, published in January 2013, revealed that for every £1 of Licence Fee, the BBC delivers over £2 of value back into the economy – equating to around £410m in Scotland for the financial year 2011/12. This is an increase of £55m on 2010/11 and represents the largest % value increase across any part of BBC nations and regions.

Page 20: The BBC in Scotlanddownloads.bbc.co.uk/.../bbc_policy_the_bbc_in_scotland.pdfAll BBC TV 83.1 82.4 BBC One (including BBC One HD) 82.7 82.0 BBC Two 83.9 83.5 BBC Three 84.2 83.3 BBC

20

8 Further information 8.1 BBC Service Licences A service licence is issued by the BBC Trust for every UK public service. It defines the scope, aims, objectives, headline budget and other important features of each service and states how performance is assessed by the Trust. Each BBC service is reviewed against its licence at least once every five years. In Scotland, there are separate service licences for BBC Radio Scotland, BBC Radio nan Gàidheal and for BBC ALBA . 8.2 Statements of Programme Policy Statements of Programme Policy are annual promises to licence fee payers from the BBC which showcase some of the ways that each BBC service aims to meet its service licence commitments and deliver high quality and distinctive content to viewers, listeners and content users.

BBC Scotland’s commitments, on output on BBC One Scotland, BBC Two Scotland, BBC Radio Scotland, BBC Radio nan Gàidheal and BBC ALBA, and our performance against those commitments in 2011/12, can be found here.

8.3 BBC Annual Report and Accounts and BBC Scotland Annual Review Each year the BBC publishes an account of its performance across all of its programmes and services. Details are to be found in the pan-BBC Annual Report and Accounts, with separate reports from the BBC Trust and from the BBC Executive. They are to be found here.

In Scotland, a separate report is published each year. The 2012/13 BBC Scotland Annual Review, by BBC Scotland Management, can be found here and the review of the year’s performance by the Audience Council for Scotland can be found here.

8.4 Delivering Quality First In 2012, the BBC published a statement, as part of the implementation of the Delivering Quality First strategy, about what the BBC intends to offer the audience in each of the nations of the UK. The statement which outlines the offer for Scotland can be found here. 8.5 Ofcom Communications Market Report 2012 Each year, Ofcom, the telecommunications industry regulator, produces a report which reviews performance within the telecommunications market and identifies patterns of consumption by audiences. The 2012 Market Report for Scotland can be found here.