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BBC Basic Online Skills May 2014 research...BBC Basic Online Skills May 2014 research BBC Learning...
Transcript of BBC Basic Online Skills May 2014 research...BBC Basic Online Skills May 2014 research BBC Learning...
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BBC Basic Online Skills May 2014 research
BBC Learning November 2014
![Page 2: BBC Basic Online Skills May 2014 research...BBC Basic Online Skills May 2014 research BBC Learning November 2014 • This is the third time that we have undertaken the Basic Online](https://reader034.fdocuments.us/reader034/viewer/2022051809/601084a9399cc725d84531ff/html5/thumbnails/2.jpg)
• This is the third time that we have undertaken the Basic Online Skills research – first in September 2013, then interim in March 2014.
• 20% of UK adults lack the four basic online skills. This represents no significant change on prior results.
• The majority of regions in the UK have also remained flat with no observable change measured.
• There are no significant changes in terms of demographic breakdown of those people with basic online skills from October to May
• We are looking to achieve long-term behaviour change and as yet, we haven’t seen a measureable impact amongst this hard to reach group who do not see the relevance and value of being online.
Slide 2
Summary
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Overall UK figure has not changed at 20%
Slide 3
21% 19% 20%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
UK
Sep-13 Mar-14 May-14
UK population is 53.0m… 80% / 42.5m have basic skills
20% / 10.5m don’t have basic skills
Of those 10.5m… 73% / 7.7m are offline 27% / 2.8m are online
Source: Ipsos MORI F2F Capibus. Fieldwork dates: Sep 13 = 6-15 Sept 2013 sample size of all respondents 2,083 / Mar 14 = 7-13 March 2014, sample size of all respondents 2,057 / May 14 = 23-29 May 2014, sample size of all respondents: 2,287
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Slide 4
20%
19%
23%
18%
23%
25%
24%
18%
11%
24%
23%
16%
UK
Anglia
Central
London
Northern Ireland
North East
North West
Scotland
South East
Wales & West
South West
Yorks
Regional breakdown in May 2014
Source: Ipsos MORI F2F Capibus. Fieldwork dates: Sep 13 = 6-15 Sept 2013 sample size of all respondents 2,083 / Mar 14 = 7-13 March 2014, sample size of all respondents 2,057 / May 14 = 23-29 May 2014, sample size of all respondents: 2,287
No significant change
No significant change
No significant change
No significant change
No significant change
No significant change
No significant change
Fall from 30%
Fall from 19%
No significant change
No significant change
No significant change
Has there been a significant change
compared with Sept 13?
In future waves of Basic Online Skills research, we do not intend to publish regional figures where there has been no significant changes
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Gender: Women are less likely to have basic online skills – but this has not changed since September 2013
Slide 5
49% 50% 43% 45%
51% 50% 57% 55%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
UK population Have basic skills Don't have basic skills
Don't have basic skills
Male Female May 2014 September
2013
Source: Ipsos MORI F2F Capibus. Fieldwork dates: Sep 13 = 6-15 Sept 2013 sample size of all respondents 2,083 / Mar 14 = 7-13 March 2014, sample size of all respondents 2,057 / May 14 = 23-29 May 2014, sample size of all respondents: 2,287
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Age: People without basic online skills are most likely to be aged over 55. No significant changes since September 2013
Slide 6
3% 3% 1% 6%
16% 19%
5% 7%
16% 19%
7% 8%
16%
18%
9% 10%
14%
13%
18% 16%
22% 13%
57% 53%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
UK population Have basic skills Don't have basic skills
Don't have basic skills
15-24 25-34 35-44 45-54 55-64 65+ May 2014 September
2013
Source: Ipsos MORI F2F Capibus. Fieldwork dates: Sep 13 = 6-15 Sept 2013 sample size of all respondents 2,083 / Mar 14 = 7-13 March 2014, sample size of all respondents 2,057 / May 14 = 23-29 May 2014, sample size of all respondents: 2,287
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Socio-economic profile: People from C2DE households most likely to lack the basic online skills. No significant change since September 2013
Slide 7
53% 59%
31% 32%
47% 41%
69% 68%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
UK population Have basic skills Don't have basic skills
Don't have basic skills
ABC1 C2DE May 2014 September
2013
Source: Ipsos MORI F2F Capibus. Fieldwork dates: Sep 13 = 6-15 Sept 2013 sample size of all respondents 2,083 / Mar 14 = 7-13 March 2014, sample size of all respondents 2,057 / May 14 = 23-29 May 2014, sample size of all respondents: 2,287