Sascon keynote talk - Drew Benvie Battenhall - state of the PR nation
Battenhall talk for ahcm annual conference nov 2014
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Transcript of Battenhall talk for ahcm annual conference nov 2014
Social media 2015 Social media trends and how to make the most of them
Drew Benvie, Battenhall
@battenhall @drewb @battenhall @drewb
@drewb @battenhall
TWITTER AND THE FTSE100
We started tracking the FTSE 100 in April 2013
18 months of data and our second annual report – battenhall.net/ftse100
@drewb @battenhall
Overview of the FTSE 100 performance on Twitter
10%!
37%!37%!
10%!6%!
Awful!Verified!Average at best!Poor!Rubbish!
@drewb @battenhall
KEY TRENDS • Companies have improved their use of Twitter for corporate
communications, customer service, consumer activation and recruitment across the board
• More verified Twitter accounts, higher following, and fewer inactive and unclaimed brands
• However, 63% of companies are between awful and average
• Top performers: Burberry, Coca Cola, ITV, Marks & Spencer and Sainsbury’s
• Worst performers: GlencoreXstrata, Prudential, BHP Billiton and CRH
@drewb @battenhall
TOP PERFORMERS
0!
1000000!
2000000!
3000000!
4000000!
Burberry! Coca Cola HBC!
ITV! M&S! Sainsbury's! Shell! Easyjet! Tesco! Rolls Royce! Next!
@drewb @battenhall
SOCIAL MEDIA INFLUENCERS • The role of social media in consumer
engagement
• Influencers are those with as large and influential audience as the media or as you and your brand
• The role of the brand in building reputations through influencer engagement
@drewb @battenhall
PREPARING FOR FUTURE SOCIAL • Set aside 20% of time and resources
• News feeds such as PSFK and Nieman Lab
• Experiment in tools and software
• Constant social audit: ASAP model
• The impact of Generation Z: the Screenagers
@drewb @battenhall
GENERATION Z: SCREENAGERS “teen social media use dictates future trends across all demographics”
Piper Jaffray, April 2014