BATM & ACTE in Brussels
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Presenters/Facilitators: Henk-Jan van Alphen, Consultant at Futureconsult Rana Walker, Social Media Evangelist Social Media in Business Travel. Why give a Tweet?....
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Presentation for the Belgian Association of Travel Management and the Assoc. of Corporate Travel Executives in Brussels.
Transcript of BATM & ACTE in Brussels
Presenters/Facilitators:
Henk-Jan van Alphen, Consultant at FutureconsultRana Walker, Social Media Evangelist
Social Media in Business Travel.Why give a Tweet?....
What we lose in control,
we gain in transparency!
Social Influence
Trust is the #1 influencer of buying decisions in the future!
It’s time to build your online network & sphere of influence!
Social MEdia
Share your personality, NOT your personal information!
Share your company’s philosophy, NOT proprietary information!
The key is to invoke an emotional response
User-Generated Content:
No PUSH of content – it’s “shared”
Most important is to LISTEN
Users generate the: News Feedback Ideas Photos, videos and more… building
product placement
Social Media For Corporate Travel Managers
Source: The Wire..from AirPlus June 2011Source: The Wire..from AirPlus, June 2011
Source: The Wire..from AirPlus, June 2011
Los Angeles BTA / September 2011
Source: The Wire..from AirPlus, June 2011
Corporate Travel Managers – Within Social Media, You Have a VOICE!
It’s happening, whether you are listening or not!
Supplement face-to-face networking Gain empowerment and raise internal profile Steer policy, solicit feedback and conduct
real-time analysis to find efficiencies Effective crisis communications and traveler
safety/security solutions Strengthen your travel policy compliance Build stronger partnerships with suppliers
Global Travel Managers & Social Media
@SAPIENT
By Michelle DeCostaGlobal Travel Manager
SOCIAL
14
She promoted Yammer in her email signature
Michelle De Costa Global Travel Manager | ¬ Sapient Employees: Learn more about Travel at Sapient
Want to find out what’s new with Travel? Follow me on yammer.com
For Sapient: Social Media is a Virtual Water Cooler
Conversations are happening: Be an active participant Change perception And most important: LISTEN!
By doing so you will gain: Increased empowerment for
you/your travel policy Increased visibility for your
preferred suppliers (involve them!)
Social Media Explained:
I’m eating a Belgian Waffle!
I “Like” Belgian Waffles
Watch me make a perfect Belgian waffle (Liège style)
My skills include waffle eating
Social Media Explained:
I’ve booked my train tomorrow to eat a Belgian waffle!
I’ve checked in and am Mayor of Waffle-ville
Gorgeous waffles, should serve these at my next event
I’ve bought a Groupon for a half-price waffle!
LinkedIn Profile Page
LinkedIn Search Yielded: 249,483 Corporate Travel Managers Globally
LinkedIn Groups = Knowledge Sharing
Kansas City BTA / November 2011
If Facebook were a country, it would be the 3rd most populated in the world!
Only China & India are more populated! Twice the size of the USA
P. 23 Source: Facebook
Humanitarianism & CSR
P. 25
P. 27
Tweets on Twitter per minute- An hour after the Japan earthquake
P. 28
Twitter Useful in Crisis Comms
48 HOURS.The amount of video uploaded to YouTube every minute!
P. 29
YouTube example: Virgin Atlantic
The Future – Pinterest, Personalization and Aggregation Apps
Strong Infrastructure of Support
SUCCESS!
Engage Staff
Establish social media guidelines & teach staff how to share your company’s already published public information!
Allow staff to be your online brand ambassadors to build your sphere of influence!
Encourage them to share their tips, thoughts, ideas and improvements – provide positive reinforcement!
P. 34
Staff Promotes Content Via Facebook!
No watch? Smartphones do it all!
Calendar Email News Internet Camera Video Social media
SMS/ texting Alarm Clock
GPS Restaurants
Games Payment
Reminders, NotesCalling (last)
P. 36
Kansas City BTA / November 2011
Corp. Travel Managers: Research, Source &
Share = Empowerment!
Successful Social Media in Business
Define goal, target and gain internal buy-in
Interact FIRST Sell LAST… remember:
Social Media campaigns do not create relationships – but Relationships can buoy marketing campaigns and bolster sales!
6 Easy Ways to Use Social Media
1. Glean and share knowledge through Groups2. Network with partners, customers and
prospects via online events3. Build reputation & influence through
recommendations, likes and activity4. Social gaming / promotions to build
engagement, loyalty5. Solicit ideas, innovations and use for CSR
initiatives6. Steer (travel) policy & strengthen compliance
