Social Media in Business Travel

The Social Media phenomenon

iPhone apps reached 1 BILLION in about 9 months

Key Element is CONVERSATION!

Social Media is Savvy Business

Social media fosters relationships and grows your Sphere of Influence!

Trust is the #1 factor for buying decisions in the future!

Social MEdia

Share your personality – NOT your personal information!

Share your company’s philosophy & corporate culture – NOT proprietary information!

What we lose in control we

gain in transparency!

Mapping the Social Internet –Harvard Business Review, July-Aug. 2010

The conversation is occurring whether you are listening…or not! Listen, learn, anticipate needs, proactively solve problems and find efficiencies

You have a voice! Strengthen relationships with partners /suppliers through shared knowledge = better communication & collaboration

Participate in industry associations online as a supplement to the face-to-face networking & join event pages too!

Raise your internal profile – know where to glean knowledge & how to effectively share it

Conduct real-time analysis & view trending industry topics Steer behavior, build policy compliance and gain empowerment through

positive reinforcement Enhance internal relationships through virtual communication Crisis Communications – can be key when the unexpected occurs

Why should a Corporate Travel Manager care?

Social Media Platforms for our discussion

FacebookTwitterYouTubeLinkedIn

TBTA / April 2011

If Facebook were a

country, it would be the 3rd most

populated in the world!

Only China & India are more populated – the USA is 4th

Source: Facebook

Facebook Stats 585+ million active users around the globe –

70% outside the USA Project a more human element to your company –

invoke an emotional connection building trust and loyalty

Staff & event pictures show your company culture Highlight CRS activities to endorse your company

philosophyStats source: Facebook

TBTA / April 2011

35 HOURS.The amount of video uploaded to YouTube every minute!

Source: YouTube

YouTube stats Today, YouTube alone uses the same amount of

bandwidth as the entire Internet in year 2000 YouTube receives 2 billion+ viewers per day & is

available in 25 countries and 43 languages 70% of traffic comes from outside the US YouTube mobile = 100 million+ views a day For testimonials, how-to product/service guides-

originality & authenticity is key to going viralStats source: YouTube

TBTA / April 2011 P. 15 Source: Twitter

95 MILLION.The number of tweets per day on Twitter.

175 Million ACTIVE users

Twitter stats Straight to the point- 140 characters –no fluff Over 60% of Twitter use is outside the USA, with

over 110 million users and 1/3 via smart phones 60 million searches every day Detect industry trends & take surveys in real-time Terrific for customer service Excellent for Crisis Communication

Stats source: Twitter

Twitter per minute- within an hour after the Japan earthquake

Twitter for crisis communication

US Embassy encourages social media in the wake of Japanese quake!

Ignoring it won’t make it go away!

To know what’s ahead, look to the generation

behind us…

http://www.bbc.co.uk/news/technology-12391129

TBTA / April 2011