Barry WrightPERSONAL PROFILE Graduated to degree level with a BA (Hons) degree in Business Studies, have over 15 years’ experience working in the FMCG sector working with leading organisations such as Coca Cola, Mondelez International, Palmer and Harvey, Kellogg’s and Makro.

A determined and tenacious individual who can communicate at all levels in business. Skilled in multiple sectors ranging from key grocers to high street specialists and emerging markets. Ability to deliver innovative solutions to optimise sales through understanding the needs of the customer. Thrive on achieving exceptional results through great relationship building and having engaged and motivated teams.

OBJECTIVETo use the experience I have gained in buying and field sales management to obtain a challenging management role within a dynamic FMCG product provider.

TRANSFERABLE SKILLS• Sound strategic, analytical and tactical skills to develop successful sales strategies and customer relationships.• Exceptional at identifying strategic channel opportunities and managing a variety of sales teams.• Results focused with a strong track record of constantly meeting and exceeding challenging targets.• Excellent motivational, communication and interpersonal skills.• Highly knowledgeable and experienced working in the multiple, foodservice and convenience channels.• Ensures a positive working environment in own & partner organisations, working closely with cross functional teams.

PROFESSIONAL QUALIFICATIONSBA Hons Business Studies - University of Northumbria at Newcastle 1994 – 1998BTEC National Diploma in Business and Finance - Monkwearmouth College 1992 – 1994St Robert of Newminster School Washington, Tyne and Wear 1987 – 1992

DETAILED CAREER HISTORY Field Sales Manager Cold Channel July 2014 – 18th Dec 2015As a Field Sales Manager it is my responsibility to coach and develop my team to a standard that ensures that all IPO’s are met. Managing a team of 8 representatives each with a call file of circa 180 accounts, the region generates in excess of £2 million of sales per annum. Principally performance is measured through Range, Visibility and Space in outlets.Key responsibilities include:

• Recruit, manage, motivate, train and coach a team of 8.• Deliver against each IPO target for range, space and visibility.• Provide direction, leadership and support to the team. • Communicate and align with the other channels (Symbol, RTM, NAM’s, FSDE’s and Wholesale.) • Recruiting top talent and build a high performing team. • Plan, run and present regional team meetings.• Achieve high levels of accuracy on all forecasts.

KEY ACHIEVEMENTS• Assigned project manager for the Rugby World Cup 2015 event. Received board level recognition for the success gained at St

James Park for the great visibility gained and increased volume gained during event. More than doubled the 5% volume target set.

• Off track at half year due to territory remapping. Through clear direction and leadership managed to exceed targets by year end on range 114%, Space 245%, visibility 132% of target.

• One of top performing sales managers in the North region with every representative in the team hitting every single KPI set• Through effective coaching, managed to get a new starter to advisor level of the sell in card within 3 months. Not been done

before.• Out of 375 sales reps, had 2 people in team that received an ACT award for exceptional performance

Field Sales Development Manager May 2013 – June 2014 Mondelēz International, Inc. is one of the world’s largest snacks companies owning iconic brands such as Cadbury’s Dairy Milk, Twirl, Double Decker etc.. The company holds the No. 1 position globally in Biscuits, Chocolate, Candy and Powdered Beverages as well as the No. 2 position in Gum and Coffee.Key responsibility for the role are the same as the Coca Cola role above.

• Took the team ranked lowest in the North to being the second best performing team. Achieved through intensive coaching on the steps of the call and better planning methods.

• Created a backward planning tool which helped each representative get close to the numbers and plan more effectively. This was rolled out nationally

• For a period of 4 months had to manage 16 people (2 teams) while fellow colleague was off on long term sick. Despite this still managed to bring in results in line with business targets.

• To ensure year volume targets were hit sold into retail outlets on vacant patches. In just 3 weeks sold in 315 cases circa £3200 of sales revenue.

KEY ACHIEVEMENTS

Symbol Sales Manager for Scotland and the North/North West of England Jan 2012 – May 2013Palmer and Harvey is the UK’s largest delivered wholesaler and the 6th biggest private company in the UK. My role was to manage a team of Symbol Business Managers who were responsible for expanding the membership of the Mace symbol group while making sure that all KPI targets set around existing customers were hit. In total the area generated in excess of £50 million a year.

• Provide leadership, direction, coach and manage a field sales team of 6.• Coach and train team through days in trade to enable first class execution of events.• Monitor and evaluate field sales team performance.• Formed strategies to ensure team’s results were the best.• Set up and co-ordinated regional sales meetings.• Ensure that all Mace members maintain their weekly contract spend levels

KEY ACHIEVEMENTS• Only manager in the country to hit volume sales for the year• Team signed up the most new businesses – 20 stores amounting to circa £20 million incremental business over 4 years• Instrumental in securing a new store opening to the Mace facia which would bring in an additional £5 million of sales• Created a store profile which was rolled out to the rest of the company to use with customers.

Area Sales Manager North/Midlands April 2010–Dec 2011Through exceptional performance, was seconded from the ADE role to manage a sales team for the multiple channel in the Midlands region. Successfully managed the role for 9 months in which time the team was successful in winning 2 regional incentives around the launch of Coco Pops Choc N Roll. Following my successful time in role I was successful in securing the role of Area Sales Manager for the North in the convenience channel. In this role I managed a team of 9 people.

Account Development Executive for the North East Mar 2008–April 2010 Promoted to Regional Account Manager, I was responsible for driving sales on my area for all cash and carry’s, delivered wholesale and multi-site operators through cereals and snacks. The value of the area accounted for circa £3 million in sales.

• Influenced orders• Ensure all national promotions are executed with excellence.• Manage local budgets to drive sales.• Create and implement local promotional plans.• Conduct business review meetings• Set up meetings with Regional contacts• Manage a team of demonstrators that sold in cash and carry depots• Create and negotiate trading terms with regional multi-site operators.

KEY ACHIEVEMENTS• Promoted 3 times in 5 years at Kellogg’s through exceptional performance.• Achieved “exceed expectations” for each year at Kellogg’s

KEY ACHIEVEMENTS• Best performing Regional Account Manager at Kellogg’s more than doubling sales targets set for both cereal and snacks.• Through great execution of joint business plan, was successful in growing sales in my biggest regional multi site operator from

£80k to over £167k in a year.• First and only account manager to achieve 5 double bays of cereal snacks in cash and carry. Presented win at the National

Sales Conference

Territory Development Manager for the North East – Multiples August 2006 – March 2008Looked after all the major multiples and also key accounts within Foodservice and Convenience.

• Provide on-going an 8 week journey plan to head office showing where I was planning to call.• Present and up sell forthcoming promotions to store contacts• Set out clear objectives for each call• Meet Store Managers to work on how promotions could be best executed.• Interpret IRI sales data provided to understand how best to drive territory sales.• Act as Account Manager for Foodservice and Convenience accounts.• Conduct audit checks while in call to ensure good compliance.• Through following 10 steps of the call, identify sales opportunities in store

KEY ACHIEVEMENTS• Won national Golden K Sales Award at Kellogg’s for exceptional sales performance on territory.• Top sales performer for the north region winning 3 out of the 4 regional quarterly awards for the year.

Buyer July 2004 – July 2006Lowrie’s Cash and Carry’s is a member of the Landmark buying group based in Killingworth, Newcastle. Company sales are approximately £30 million per year. Responsible for buying across the following areas: frozen foods, paper, chilled, household, beverages, cereals, biscuits and all canned goods. These areas generate over £5 million a year.

• Monitor and replenish stocks to ensure maximum availability.• Negotiate promotional activity with suppliers.• Organise layout and planogram’s by category.• Implement strategies to drive sales whilst maintaining margin.• Ensure all KPI’s are kept within company targets

Crampton’s Sportswear June 2002 – July 2004Buyer/Materials Controller

• Managed the Nike Olympic Games project which involved visiting the factories in Bulgaria to ensure all orders were met by the tight deadlines set.• Liaised with respective developers for Adidas and Nike on different styles regarding make up and the design of garments.• Evaluate and organise workload into a production plan.• Ordered relevant materials set out in the Bills of Material.• Liaise with suppliers regarding prices and produce costing’s to customers.• Manage all activity relating to embroidery and other embellishments needed to make the kits.

Territory Manager December 2001 – May 2002 Covering the North East area, visited newsagents advising them on how best to maximise their magazine/newspaper sales. Assistant Buyer (Manchester) September 1999 – November 2001A successful applicant on their graduate trainee programme I assumed the role as an Assistant Buyer within the food buying department at Head Office. During my time there was involved in buying across more than 10 different categories within the food buying sector. In total these categories generated over £155 million a year.

OTHER INFORMATION• Formally a member of the Institute of Management services.• Pace rating competency. Ability to conduct work measurement studies.• Competent computer skills.• Full clean driving licence.

PERSONAL DETAILSAddress: 11 Sidings Place, Fencehouses, County Durham DH4 6BFMobile 07894019076 Email : barrywright40@hotmail.comInterests: Wide range of sports including football, tennis, golf and riding my bike. When I can I also like to go to the gym. References: Available on request