WA Y S T OE NA C TP O S I T I V E ,S U S TA I NA B L EC HANG E

5

BY BARRY FISCHETTO

The greatest threat to our planetis the belief that someone else

will save it.

– R O B E R T S W A N

Sometimes it seems like there isonly so much that you can do to

help sustainable efforts.

Enacting widespread globalchange, though, starts with you.

B A R R Y F I S C H E T T O

Onto step two in this multi-step, multi-path sustainableproject–spreading what you’ve learned. Once you’vegained a foundational understanding of sustainability,how it affects the planet, and how we can go aboutmaking a difference in our day-to-day lives (check

BarryFischetto.com for some ideas), it’s your civic duty tohelp spread the word. The more people who are

concerned with the direction that we’re heading in as anation and how we can pivot and stride towards

sustainability, the more legs we have on the ground tohelp make these changes reality.

B A R R Y F I S C H E T T O

E D U CA T E O T H E R S# 2

Large organizations seeking to make equally large,

company-wide changes to procedure or practice havemiles upon miles of bureaucratic red tape to considerbefore they are able to turn idea into action. While it’sgreat to make strides to pursue more sustainablebusiness practices, putting them into action is

considerably more difficult and often costs a goodchunk of money.

So how can you, as a consumer, effect positive change?

Make sure companies know that you (and millions ofothers) are putting a focus on sustainability.

B A R R Y F I S C H E T T O

P U T P R E S S U R E ON B U S I N E S S E S# 3

In 2015, Campbell's took action after listening to thethoughts and feelings of the public, vowing to providemore organic and GMO-free foods due to pressure from

Campbell's consumers.

B A R R Y F I S C H E T T O

P U T P R E S S U R E ON B U S I N E S S E SCA S E S T U D Y

Read the New York Times Story here.

This piece of the puzzle is very much already in actionaccording to numerous public surveys.

Nielsen has found that, in recent years, consumers arebecoming more and more willing to pay extra moneyfor products or services that are sustainably-sourced.

This goes hand-in-hand with the point above–ifcompanies recognize that consumers are putting theirmoney where their mouths are, the pressure to makesustainable changes becomes even more difficult to

ignore.

B A R R Y F I S C H E T T O

P R I O R I T I Z E C ON S UM E R S U S TA I NA B I L I T Y# 4

Percent of people willing to pay more forsustainable goods in...

Percent of millennials willing to pay more forsustainable goods in...

B A R R Y F I S C H E T T O

P R I O R I T I Z E C ON S UM E R S U S TA I NA B I L I T Y

CA S E S T U D Y

2013–50% 2015–66%

2014–51% 2015–73%

Alternative energy sources are becoming more andmore common in America, from our electric vehicles towind turbines and solar panels, we are largely movingmore towards use of renewable, green energy. Whilesolar panels are not quite at the efficiency level thatmake them useful to the average consumer, it’s

important to embrace all instances of alternative energythat we can as both consumers and businesses with therealization that fossil fuels are both damaging and

finite.

B A R R Y F I S C H E T T O

U T I L I Z E A L T E R NA T E E N E R G Y# 5