Enact credentials 5.25.11ja
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Transcript of Enact credentials 5.25.11ja
www.ENACTagency.com
Strategy and Execu-on
For an ENACTed World
the Need
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Espoused
ENACTed
History will divide companies into two camps; those who ENACT their brand promise, and those who simply espouse it.
Espoused brands communicate messages at consumers, hoping they will pick up on the brand promise through sheer force of volume.
ENACTed brands add value to people’s lives, treat them as parEcipants and engage them in ongoing experiences that people – in parEcular Influencers -‐then want to talk about and evangelize.
ENACTed brands listen beLer, think harder and act smarter then their espoused brethren. In turn, ENACTed brands enter popular currency, become the stuff of YouTube, Facebook and MarkeEng Conference legend, and – yes, you guessed it – live longer, happier lives.
www.ENACTagency.com
the Difference
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Communicate VALUE Add VALUE
Consist of MESSAGES Develop EXPERIENCES
Talk AT Dialogue WITH
Target the MASS Empower INFLUENCERS
Talk about CONSUMERS Encourage PARTICIPANTS
Espoused ENACTed
the Services
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Strategy ExecuEon
ENACT Strategy
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ENACTed MarkeEng Workshops • Integrated Program ConstrucEon • ENACTed Listening • ENACTed Brainstorming
ENACTed Brand PosiEoning • Brand Essence • Core Brand Story Development
Influencer Strategy and SegmentaEon New Business Pitch Story Development
www.ENACTagency.com
ENACT Strategy Clients
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Brands Agencies Media
ENACT Execu-on
ENACTed programs – WOM, Social Media, Digital, ExperienEal – Influencer idenEficaEon – Program construcEon – Program execuEon
– ReporEng and metrics
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Execu-on Construct
Involve Invite Insert Influencer Guerrilla Experien-al
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Involve Influencers and their friends in immersive, ongoing branded
experiences that add unique value to their lives
Invite Influencers and their
friends to places where they can engage with the brand and associated
experiences
Insert the brand surprisingly, but relevantly into the
places where Influencers live, work and play at the right Emes and contexts
Execu-on Construct
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ENACT Execu-on Clients
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ACE Measurement
What Ac-ons Conversa-ons Effect
AcEon Measure Plot Measure
Example Metrics
Impressions Uniques Engagements Click-‐thru’s ALendees Downloads
Social Media Press Buzz
Awareness Net Promoter Score Image Preference Purchase intent Share of consumpEon
How Proprietary technology Third party ad serving plaeorms
Facebook PR Monitoring Buzzmetrics
U&A studies NPS Consumer Interviews
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www.ENACTagency.com
Strategy and Execu-on
For an ENACTed World
Contact Julian Aldridge +1 415 572 5533 [email protected]