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Barometer: Europeans’and their Holidays - Europ … Vacanze/Barometro... · Ipsos Public Affairs...
Transcript of Barometer: Europeans’and their Holidays - Europ … Vacanze/Barometro... · Ipsos Public Affairs...
Barometer: Europeans’ and
their Holidays - 11th report
Contacts Ipsos Public Affairs :
Fabienne SIMON : Tél : 01.41.98.92.15 / E-mail : [email protected]
Austragésila EVORA : Tél : 01.41.98.93.51 / E-mail : [email protected]
Presentation of findings – 17 May 2011
Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report2
A set-up that is…
… European
… Barometric: precedence enables us to outline
strong trends and spot emerging trends
Nationally representative samples questioned
over the phone
Evaluate the holiday plans of European subjects
Explore their motivations, desires , plans in terms of destination and type of stay
Ascertain in what way holidays are decided upon and prepared
Measure the level of fears, sensitivity to risks and their coverage
Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report3
Methodology
Study conducted among a sample of 3,500 people residing in Europe. The interviews were conducted by telephone, at the home of the people questioned, between February 14 and March 28 2011 .
Number of interviews per country:
France: 500
UK: 500
Germany : 500
Spain : 500
Italy: 500
Belgium: 500
Austria : 500
Nationally representative samples of each country’s population, aged 18 years and over , put together using the quota method (gender, age, profession of head of household). Questioning conducted on the basis of contact lists taken randomly from telephone directories, after stratification by region and by size of agglomeration.
(As with any quantitative study, this study presents findings subject to the error margins inherent in statistical laws)
This report was put together in observance of the ISO 20252 norms “Market research, social and opinion studies”
Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report4
I – Holiday plans for summer 2011 are on the rise again
� Holiday plans for summer 2011 are back to the level of 2007
� Fewer 2-week stays: preference or budgetary constraint?
Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report5
25%
41%
2%
32%
Holiday plans for summer 2011 are back to the level of 2007
Do you plan to go away on holiday this summer, in o ther words between June and September inclusive?
Yes and you plan to go away several times
No
S/T “YES” 66%S/T “YES” 66%
Base : Ask all (3,500 respondents)
Single answer possible
Yes and you plan to go away just once
DK
Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report6
Holiday plans for summer 2011 are back to the level of 2007, an increase in multiple holidays
64% 64% 66%
19% 17%23% 24%
21% 21%25%
42% 43% 43% 43% 43% 43% 41%
61% 60%66% 67%
2005 2006 2007 2008 2009 2010 2011
Single answer possible
Do you plan to go away on holiday this summer, in o ther words between June and September inclusive?
Yes, and you plan to go away several times
Yes, and you plan to go away just once
S/T “YES”
DK: 2%
Base : Ask all (3.500 respondents)
Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report7
Holiday plans for summer 2011 are back to the level of 2007, but with disparities per country
All
n=3 500 n=500 n=500 n=500 n=500 n=500 n=500 n=500
Yes, and you plan to go away severla times 25% 20% 16% 33% 26% 37% 14% 22%
2010 21% 19% 13% 34% 13% 25% 19% 18%2009 21% 15% 14% 37% 18% 23% 18% 18%2008 24% 32% 12% 42% 16% 23% 18% 21%
Yes, and you plan to go away just once 41% 48% 44% 28% 39% 41% 47% 42%
2010 43% 49% 46% 30% 46% 46% 44% 43%2009 43% 51% 42% 27% 43% 53% 46% 44%2008 43% 42% 45% 25% 49% 54% 45% 41%
S/T YES 66% 68% 60% 61% 65% 78% 61% 64%2010 64% 68% 59% 64% 59% 71% 63% 61%2009 64% 66% 56% 64% 61% 76% 64% 62%2008 67% 74% 57% 67% 65% 77% 63% 62%
No 32% 27% 39% 37% 33% 22% 37% 33%DK 2% 5% 1% 2% 2% 0% 2% 3%
Base : All
Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report8
N.B.…
� After two subdued years and despite a drab economic context in Western Europe,holiday plans for summer 2011 for all Europeans are on the rise again and backto the high levels of 2007.
� A return to the pre-crisis period? Not exactly
� A structural alteration : multiple holidays are progressing the most,testifying to a disruption of the way in which Europeans organise theirholidays.
� Major geographic disparities :
� Holiday plans among the Italians and Spaniards are on the increase.
� On the other hand, in the UK and Belgium , multiple holidays over thesummer have not managed to recover, and as a result holiday plans havenot evolved.
� Moreover, the holiday plans of the French , which are stable compared to2010, are still not back to their pre-crisis level.
Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report9
Fewer two-week stays: preference or budgetary constraint?
In total, how long do you plan to go on holiday for this summer?
Base : People claiming that they will leave on holiday during summer 2011 (2,282 respondents)
Several answers possible
29%27% 28%
45%
42%
39%41%
43%
39%
38%
41%
36%35%
24%25% 25%
29%
42%
36%36%
44%
2005 2006 2007 2008 2009 2010 2011
3 weeks and more
1 week and less
2 weeks
Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report10
Total duration of summer holidays 2011 – According to country
All
n=2282 n=338 n=299 n=304 n=328 n=389 n=304 n=321
Less than one week 7% 3% 4% 6% 8% 13% 3% 15%
2010 8% 3% 11% 6% 8% 12% 6% 13%
2009 7% 4% 6% 6% 7% 11% 7% 16%
2008 7% 5% 5% 7% 7% 9% 8% 8%
1 week 29% 20% 29% 26% 30% 40% 20% 36%
2010 27% 15% 30% 21% 24% 42% 19% 37%
2009 29% 17% 29% 25% 34% 41% 27% 36%
2008 29% 22% 27% 21% 30% 45% 22% 44%
2 weeks 39% 37% 50% 42% 32% 32% 48% 38%
2010 43% 43% 48% 43% 32% 42% 40% 40%
2009 41% 34% 49% 46% 30% 41% 39% 39%
2008 39% 32% 51% 41% 33% 35% 48% 43%
3 weeks 15% 20% 20% 11% 12% 9% 15% 13%
2010 14% 18% 14% 16% 13% 9% 19% 11%
2009 16% 24% 17% 13% 13% 11% 16% 13%
2008 16% 24% 19% 15% 11% 8% 13% 14%
4 weeks and more 13% 21% 7% 14% 17% 10% 13% 9%
2010 13% 21% 6% 15% 21% 9% 17% 8%
2009 13% 21% 8% 12% 16% 9% 10% 7%
2008 13% 16% 7% 15% 19% 10% 11% 7%
DK - 1% - - 1% - 1% -
2010 1% 1% 1% 1% 1% 1% 1% -
2009 1% 1% - 1% 1% 2% 1% 1%
2008 1% 2% - - 1% 1% 2% -
Base : People claiming they will go on holiday during summer 2011
Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report11
N.B…
� 2-week stays are still favoured but their proportion is going down.
� In France, the UK and Spain, only one-week stays are regaining groundthis year.
� In Italy, the increase in the frequency of summer holidays in 2011 ishaving an effect on the duration of stays: the significant drop in 2-weekstays is working to the advantage of short stays.
Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report12
I – Holiday plans for summer 2011 are on the rise again
II – Choice criteria are sensitive to current events
� Budget and sun: criteria placed in priority ahead of possibilities for activities and quality of infrastructures
� But a sensitivity to the risks that is also considerably orienting choices� And current events in North Africa and the Middle East are clearly having an
impact on decisions
Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report13
Budget and sun: criteria placed in priority ahead of possibilities for activities and the quality of infrastructures
For each of the following factors, tell me if it pl ayed or will play an essential, important but not e ssential or secondary role in your choice of destination
73%
74%
79%
81%
S/T “Essential ” + “Important ”
S/T “Essential ” + “Important ”
The budget you intend to allocate
The climate
Single answer possible
31
32
41
39
42
42
38
42
27
26
21
18 1
% DK% An essential role % An important but not essential role % A secondary role
The quality of tourist infrastructures on-site
The possibility for leisure or cultural activities
Base: People claiming that they will go on holiday during the summer 2011 (2,282 respondents)
Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report14
But a sensitivity to the risks that also considerably orients choices
69%
66%
54%
61%
50%
For each of the following factors, tell me if it pl ayed or will play an essential, important but not e ssential or secondary role in your choice of destination
Risks of social unrest (strikes, demonstrations…)
Risks of a natural disaster
Travel time to your holiday location
S/T “Essential” + “Important ”
S/T “Essential” + “Important ”
18
27
33
42
37
32
27
28
24
32
50
45
38
33
31
1
1
1
Single answer possible
% DK% An essential role % An important but not essential role % A secondary role
Health risks
Risks of a terrorist attack
Base : People claiming that they will go on holiday during summer 2011 (2,282 respondents)
Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report15
Current events in North Africa and the Middle East are clearly impacting decisions
For each of the following factors, tell me if it pl ayed or will play an essential, important but not e ssential or secondary role in your choice of destination.
79
73
61
54
50
81 8182 8382
7980
7779
78 7978 80
71
6970
6970 69
747272737374
75
69
66
73
68
7374
71
66
60
62
65
6261
64
5052
54
54
55
52 53
49
55
53
55
52
52
50
53
49 50
50
Health risks
The climate
Risks of a terrorist attack
The budget you intend to allocate
% “Essential ” + “Important ”
The quality of tourist infrastructures
The possibilities for leisure or cultural activities
Risks of a natural disaster
Risks of social unrest
Travel time to your holiday location
Base : People claiming that they will go away on holiday during summer 2011 (2,282 respondents)
2005 2006 2007 2008 2009 2010 2011
Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report16
Current events in North Africa and the Middle East are clearly impacting decisions
For each of the following factors, tell me if it pl ayed or will play an essential, important but not e ssential or secondary role in your choice of destination.
37
41
23
333231
27
18
41
403941
39
424244
44 41
44
42 42
40
46
39
4442
41
37
33
42
3840
43
39
27292728
27
3031
3230 30
31
28
323335
33
32
2727
28
2827 27
2018
2220 20
17
The climate
Risks of a terrorist attack (+5)
The budget you intend to allocate
Health risks (+4)
% “Essential”
The quality of tourist infrastructures
The possibilities for leisure or cultural activities
Risks of a natural disaster
Travel time to your holiday location
Base : People claiming that they will go away on holiday during summer 2011 (2,282 respondents)
2005 2006 2007 2008 2009 2010 2011
Risks of social unrest (+ 10)
Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report17
The importance of the different choice factors –According to country
All
n=2 282 n=338 n=299 n=304 n=328 n=389 n=304 n=321
Risks of a terrorist attack 42% 29% 49% 44% 54% 39% 35% 53%2010 37% 28% 42% 37% 44% 35% 30% 45%2009 39% 31% 44% 34% 53% 37% 44% 45%2008 41% 30% 48% 38% 47% 47% 38% 45%
Climate 41% 36% 42% 39% 35% 50% 46% 43%2010 41% 40% 44% 37% 36% 46% 44% 45%2009 44% 54% 45% 36% 34% 45% 57% 47%2008 44% 45% 45% 39% 41% 51% 47% 46%
The budget you intend to allocate 40% 26% 44% 40% 43% 48% 24% 37%2010 39% 32% 39% 38% 36% 52% 28% 37%
2009 46% 54% 44% 37% 45% 50% 34% 35%
2008 44% 38% 42% 40% 49% 55% 33% 40%
Health risks 37% 23% 39% 39% 47% 38% 32% 45%
2010 33% 25% 39% 26% 44% 35% 32% 43%
2009 38% 38% 41% 28% 54% 36% 36% 39%
2008 42% 35% 43% 32% 52% 50% 42% 47%
Risks of social unrest 33% 15% 45% 41% 42% 26% 24% 50%2010 23% 13% 35% 25% 22% 20% 20% 39%2009 27% 18% 36% 25% 36% 23% 24% 36%2008 29% 16% 36% 28% 34% 32% 23% 44%
% “Essential”
Base : People claiming that they will go away on holiday during summer 2011
Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report18
The importance of the different choice factors –According to country
All
n=2 282 n=338 n=299 n=304 n=328 n=389 n=304 n=321
Possibilities for leisure or cultural activities 32% 25% 43% 30% 27% 28% 24% 49%
2010 30% 28% 49% 19% 24% 22% 29% 49%
2009 32% 39% 43% 23% 26% 22% 38% 41%
2008 30% 31% 42% 22% 30% 22% 32% 50%
Quality of the tourist infrastructures on-site 31% 20% 31% 32% 36% 38% 33% 37%
2010 28% 23% 27% 21% 28% 41% 36% 38%2009 32% 30% 31% 25% 35% 38% 36% 35%2008 33% 29% 30% 28% 39% 41% 35% 35%
Risks of a natural disaster 27% 16% 32% 27% 43% 23% 21% 35%
2010 27% 19% 31% 27% 38% 24% 19% 26%2009 27% 21% 30% 20% 48% 26% 26% 30%2008 27% 18% 28% 25% 43% 27% 23% 32%
Travel time to your holiday location 18% 9% 21% 20% 21% 22% 9% 20%
2010 17% 13% 19% 15% 16% 21% 14% 20%2009 20% 13% 23% 18% 16% 26% 17% 19%2008 20% 11% 20% 21% 19% 30% 18% 20%
% “Essential”
Base : People claiming that they will go away on holiday during summer 2011
Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report19
The importance of the different choice factors –Summary table
1st factor 2 nd factor 3 rd factor
All n=2 2822011 : Risks of a terrorist attack 2010 : Climate
2011 : Climate2010 : The budget you intend to allocate
2011 : The budget you intend to allocate2010 : Risks of a terrorist attack
n=3382011 : Climate 2010 : Climate
2011 : Risks of a terrorist attack 2010 : The budget you intend to allocate
2011 : The budget you intend to allocate2010 : Risks of a terrorist attack / The possibilities for leisure or cultural activities
n=2992011 : Risks of a terrorist attack 2010 : The possibilities for leisure or cultural activities
2011 : Risks of social unrest2010 : Climate
2011 : The budget you intend to allocate2010 : Risks of a terrorist attack
n=3042011 : Risks of a terrorist attack 2010 : The budget you intend to allocate
2011 : Risks of social unrest2010 : Climate / Risks of a terrorist attack
2011 : The budget you intend to allocate2010 : Risks of a natural disaster
n=3282011 : Risks of a terrorist attack 2010 : Risks of a terrorist attack / Health risks
2011 : Health risks2010 : Risks of a natural disaster
2011 : Risks of a natural disaster / The budget you intend to allocate2010 : The budget you intend to allocate / Climate
n=3892011 : Climate 2010 : The budget you intend to allocate
2011 : The budget you intend to allocate2010 : Climate
2011 : Risks of a terrorist attack 2010 : The quality of tourist infrastructures on-site
n=3042011 : Climate 2010 : Climate
2011 : Risks of a terrorist attack 2010 : The quality of tourist infrastructures on-site
2011 : The quality of tourist infrastructures on-site2010 : Health risks
n=321
2011 : Risks of a terrorist attack 2010 : The possibilities for leisure or cultural activities
2011 : Risks of social unrest2010 : Risks of a terrorist attack / Climate
2011 : The possibilities for leisure or cultural activities2010 : Health risks
% “Essential”
Base : People claiming that they will go away on holiday during summer 2011
Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report20
N.B…
� The unavoidable criteria for Europeans are still budget and climate alongwith the quality of tourist offerings (activities, infrastructures).
� But Europeans have been marked by the current events of the past winterand this spring, and particularly by the political movements in North Africaand the Middle East. Within this context, the risk issue is in the forefront ofchoice factors.
� Note that all the risks are taken into account, whether for terrorist attacks,social unrest or health risks.
Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report21
I – Holiday plans for summer 2011 are on the rise again
II – Choice criteira are sensitive to current events
� In terms of budget, a general rise that conceals divergent changes according to country
III – The “holiday budget” for summer 2011
Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report22
Holiday budget: a general rise…
Base : People claiming that they will go away on holiday during summer 2011
Compared to 2010
+ 62 €
+ 3%
2,145 €
Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report23
A general rise that conceals divergent changes
All
n=2 282 n=338 n=299 n=304 n=328 n=389 n=304 n=321
Average budget 2 145 € 1 948 € 2 243 € 2 225 € 1 789 € 2 244 € 2 605 € 2 345 €
Rank 6e 4e 5e 7e 3e 1er 2e
Change c.f. 2010 +62 € +3 € +287€ -147 € * -90 € +112€ +280€ +67€
Change c.f. 2010 (in %) +3% +0.2% +15% -6% * -5% +5% +12% +3%
Inflation rate ** 1.9% 1.5% 3.5% 2.5% 1.9% 2.9% 2.1%
Average budget 2010 2 083 € 1 945 € 1 956 € 2 372 € 1 879 € 2 132 € 2 325 € 2 278 €
Average budget 2009 2 066 € 1 822 € 2 150 € 2 230 € 1 659 € 2 204 € 2 228 € 2 333 €
Base : People claiming that they will go away on holiday during summer 2011
* i.e. - 75 £ (-3,6%), the pound sterling lost 2.7% in value compared to the Euro between April 2010 and April 2011 - Source : Banque Centrale Européenne ** Source : Eurostat (March 2011 / March 2010)
Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report24
Holiday budget – According to country
2 006 €
1 948 €1 910 €
1 789 €
2 132 €
2 605 €
2 267 €
2 345 €
2 145 €
2 083 €2 066 €
2 145 € 2 206 €
2 235 €
1 945 €
1 822 €
1 934 €
1 884 €
2 243 €
1 956 €
2 150 €
2 235 €
2 025 €
2 233 €2 225 €
2 372 €
2 230 €
2 795 €
2 584 €2 579 €
1 879 €
1 659 €
1 764 €
1 880 €
2 244 €
2 204 €
2 085 €
2 290 €
2 029 €
2 325 €
2 228 €2 228 €
2 120 €
2 195 €2 278 €
2 333 €
2 426 €
2 170 €
1650
1750
1850
1950
2050
2150
2250
2350
2450
2550
2650
2750
What total budget are you thinking of devoting to y our summer holiday in 2011 (when you accumulate tra nsport, accommodation, food leisure activities, etc.) ?
Base : People claiming that they will go away on holiday during summer 2011 (2,282 respondents)
ALL (+62 €)
Austria (+67€)
Italy (+112€)
Germany (+287 €)
Belgium (+280€)
France (+3€)
Spain (-90 €)
UK (-147 €)
2006 2007 2008 2009 2010 2011
Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report25
N.B…
� Europeans plan to spend a bit more in total this summer for their holiday
� This average increase is the result of divergent changes between:
� Countries whose budget has remained within a fairly stable rangeover the past five years: France and Spain
� A country that has been dropping structurally for several years: theUK
� And two countries with very heavy post-crisis increases: Germanyand Belgium
Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report26
I – Holiday plans for summer 2011 are on the rise again
II – Choice criteria are sensitive to current events
� In terms of purpose, Europeans are still massively focused on rest, and less on discovery. The postcard image of rest “at the seaside” is still the dream of the vast majority of European holidaymakers.
� Europe remains the destination favoured by Europeans, national tourism also has the wind in its sails in France Spain and Italy. The persistent tendency to follow the sun should be underlined.
IV – What prospects for summer 2011?
III – The “holiday budget” for summer 2011
Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report27
Ideal holidays: rest a lot, discover a little
6
2123 23
25
2729 28
27 28
62 61 60 59 60 61
3537
39 39 38 38 38
333 3 33 3
34
5
34
4 4
55
554
55
5665
7 7
26
21 22
28
25
26272928
29
24
30
59
When you think of what, for you, would be the ideal summer holiday in 2011, what would you primarily w ant?
Firs
t ans
wer
2 ré
pons
es p
ossi
bles
None of these: 1%
S/T DISCOVERY
S/T REST
2005 2006 2007 2008 2009
Discover new cultures, enjoy a complete change of scenery
Rest, have peace of mindGetting together, in your family, with your spouse or friends
Enjoy your home
Do sport
Make new encounters, friendly or romantic
Take the time to read, to enhance your knowledge
DK : 0%2010
Base : All (3,500 respondents)
2011
Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report28
The ideal holiday – According to country
First answerAll
n=3 500 n=500 n=500 n=500 n=500 n=500 n=500 n=500
S/T REST 61% 53% 67% 60% 60% 62% 66% 60%
2010 60% 53% 65% 64% 61% 56% 66% 64%2009 59% 54% 68% 55% 54% 59% 59% 65%
2008 60% 54% 65% 54% 57% 64% 57% 66%
Rest, enjoy peace of mind 28% 21% 26% 17% 36% 41% 29% 24%
2010 25% 22% 26% 16% 34% 28% 28% 21%2009 26% 22% 28% 14% 34% 33% 23% 24%2008 27% 21% 28% 15% 35% 38% 25% 21%
Getting together, in your family with your spouse or with friends 25% 22% 27% 37% 17% 16% 25% 21%
2010 26% 23% 27% 42% 16% 20% 24% 26%2009 23% 22% 25% 34% 13% 18% 25% 24%
2008 23% 24% 24% 34% 14% 17% 21% 24%
Enjoy your home 5% 5% 8% 3% 4% 2% 7% 10%
2010 6% 5% 8% 3% 6% 5% 8% 11%2009 6% 6% 11% 2% 5% 4% 5% 13%
2008 5% 5% 9% 2% 3% 5% 6% 14%
Take the time to read, enhance your knowledge 3% 4% 5% 2% 3% 2% 4% 4%
2010 3% 3% 4% 3% 2% 2% 4% 4%
2009 3% 4% 4% 3% 2% 3% 5% 3%
2008 3% 4% 3% 1% 4% 3% 5% 4%
Base : All
Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report29
The ideal holiday – According to country
All
n=3 500 n=500 n=500 n=500 n=500 n=500 n=500 n=500
S/T DISCOVERY 38% 46% 32% 39% 38% 38% 33% 38%
2010 38% 46% 34% 35% 36% 43% 33% 34%2009 38% 44% 27% 43% 42% 39% 41% 34%2008 39% 44% 33% 44% 41% 36% 43% 32%
Discover new cultures, experience a complete change of scenery 29% 38% 22% 28% 34% 28% 27% 26%
2010 28% 37% 23% 23% 30% 31% 26% 25%2009 29% 36% 19% 35% 36% 26% 35% 23%2008 30% 37% 21% 32% 35% 29% 32% 21%
Do sport 5% 4% 6% 4% 3% 6% 4% 8%
2010 5% 5% 6% 4% 3% 4% 5% 7%2009 5% 5% 7% 4% 5% 5% 5% 9%2008 5% 4% 7% 5% 2% 3% 6% 7%
Make new encounters, friendly or romantic 3% 3% 3% 6% 1% 4% 1% 3%
2010 4% 3% 3% 7% 2% 8% 2% 2%
2009 4% 3% 2% 5% 2% 7% 2% 2%
2008 4% 3% 4% 6% 4% 3% 4% 2%
Base : All
First answer
Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report30
14 14
22
19 20
64 64 6462
65
1213 1413
1616
1515
1518
21
21
1719
17
22
2018
18 1820
22
20
6365
2005 2006 2007 2008 2009 2010 2011
Resting at the seaside is still the leading holiday goal for Europeans
For your summer holiday, you you intend to go mainl y…
DK : 1%
Several answers possible
To the seaside
On a tour, discovering things
To the mountains
To the countryside
To the city
Base : People claiming that they will go away on holiday during summer 2011 (2,282 respondents)
Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report31
The type of destinations anticipated – According to country
All
n=2 282 n=338 n=299 n=304 n=328 n=389 n=304 n=321
At the seaside 65% 63% 69% 53% 60% 74% 61% 65%2010 62% 60% 65% 50% 65% 73% 53% 60%2009 64% 59% 66% 57% 62% 75% 54% 60%2008 64% 58% 74% 48% 61% 79% 51% 67%
On a tour, discovering things 18% 22% 19% 29% 2% 11% 25% 21%
2010 20% 14% 25% 29% 5% 20% 23% 25%2009 19% 18% 21% 32% 5% 12% 28% 20%2008 22% 21% 27% 28% 6% 19% 25% 30%
In the mountains 17% 22% 20% 10% 12% 19% 20% 21%2010 19% 19% 24% 12% 15% 24% 20% 23%
2009 17% 18% 16% 10% 20% 20% 27% 21%
2008 18% 18% 25% 7% 14% 19% 27% 27%
In the countryside 16% 17% 24% 21% 14% 4% 20% 20%
2010 15% 15% 19% 19% 9% 7% 21% 23%2009 15% 14% 19% 19% 12% 6% 25% 22%2008 15% 15% 22% 15% 11% 8% 22% 32%
In the city 14% 8% 14% 17% 18% 14% 12% 18%2010 14% 9% 16% 15% 23% 13% 15% 18%2009 14% 10% 15% 17% 15% 14% 13% 15%2008 12% 4% 17% 13% 15% 14% 11% 21%
Base : People claiming that they will go away on holiday during summer 2011
Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report32
Chosen destinations: an unchanged preference among Europeans for Europe
Where do you think you will go on holiday this summ er?
2010 2011
2% 2%
2010 2011
2010 2011
2% 3%
2010 2011
5% 3%
2010 2011
80% 79%
2010 2011
1% 0%
Don’t know yet: 2%DK: 8%
Several answers possible
EuropeEurope
Asia / PacificAsia / Pacific
Middle EastMiddle East
AfricaAfricaLatin America / Caribbean
Latin America / Caribbean
North AmericaNorth America
4% 4%
Base : People claiming that they will go away on holiday during summer 2011 (2,282 respondents)
• Egypt: 1% (=)
• Morocco: 1% (=)
• Tunisia: 0% (-1)
Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report33
Chosen destinations: national tourism is doing well
Where do you think you will go on holiday this summ er?
In your own country
2010 2011
48% 47%
Don’t know yet: 2%DK : 8%
Several answers possible
Base : People claiming that they will go away on holiday during summer 2011 (2,282 respondents)
Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report34
… especially in France, Italy and Spain
All
n=2 282 n=338 n=299 n=304 n=328 n=389 n=304 n=321
TOTAL EUROPE 80% 81% 82% 73% 75% 82% 83% 82%2010 80% 79% 86% 72% 79% 80% 84% 87%2009 78% 72% 82% 71% 83% 81% 79% 81%2008 76% 78% 83% 72% 76% 71% 83% 83%
Including In your own country 47% 60% 32% 29% 59% 69% 10% 20%2010 48% 60% 39% 28% 59% 66% 11% 34%2009 46% 54% 35% 26% 67% 68% 12% 27%2008 45% 63% 29% 28% 59% 58% 13% 28%
Base : People claiming they will go away on holiday during summer 2011
Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report35
Europeans’ love of the sun is not flagging
Where do you think you will go on holiday this summ er?
Don’t know yet: 2%DK: 8%
Germany
2010 2011
Austria
3% 3%
2010 2011
2010 2011
UK
7% 7%
2010 2011
Other Western Europe (Ireland, Luxembourg,
Netherlands…)
3% 3%
2010 2011
Spain
2010 2011
Italy
19% 21%
2010 2011
Other Southern Europe (Crete, Croatia, Greece,
Portugal…)
7% 6%
2010 2011
France
16% 17%
2010 2011
Belgium
1% 1%
16% 16%
Several answers possible
10% 9%
Base : People claiming that they will go away on holiday during summer 2011 (2,282 respondents)
• Croatia: 2% (=)
• Greece: 3% (=)
• Turkey: 2% (-1)
Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report36
Chosen destinations – According to country
All
n=2 282 n=338 n=299 n=304 n=328 n=389 n=304 n=321
TOTAL EUROPE 80% 81% 82% 73% 75% 82% 83% 82%2010 80% 79% 86% 72% 79% 80% 84% 87%2009 78% 72% 82% 71% 83% 81% 79% 81%2008 76% 78% 83% 72% 76% 71% 83% 83%
Including In your own country 47% 60% 32% 29% 59% 69% 10% 20%2010 48% 60% 39% 28% 59% 66% 11% 34%2009 46% 54% 35% 26% 67% 68% 12% 27%2008 45% 63% 29% 28% 59% 58% 13% 28%
Including Europe outside your own country 35% 25% 54% 50% 15% 16% 74% 64%2010 36% 23% 52% 48% 20% 18% 76% 63%2009 35% 20% 52% 48% 18% 21% 69% 57%2008 36% 20% 60% 49% 19% 16% 73% 61%
Including Western Europe 36% 63% 49% 40% 9% 7% 50% 31%2010 37% 62% 51% 37% 10% 6% 55% 45%2009 35% 58% 47% 38% 10% 9% 47% 39%2008 37% 65% 46% 43% 9% 7% 52% 38%
Germany 9% - 32% 2% 1% 1% 4% 5%2010 10% - 39% - 2% 1% 3% 7%2009 9% 1% 35% 1% 2% 1% 2% 3%2008 7% 1% 29% 2% 1% 1% 4% 6%
Austria 3% 1% 7% - - 1% 3% 20%2010 3% 1% 7% 0% - 1% 3% 34%2009 2% - 6% 1% 1% 1% 2% 27%2008 3% - 8% 1% 1% 2% 3% 28%
Belgium 1% 1% - - 1% - 10% -2010 1% - - 1% - - 11% -2009 1% - - - - - 12% -2008 1% - - 1% - - 13% -
Base : People claiming that they will go away on holiday during summer 2011
Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report37
Chosen destinations – According to country
All
n=2 282 n=338 n=299 n=304 n=328 n=389 n=304 n=321
France 17% 60% 4% 11% 5% 2% 34% 4%2010 16% 60% 3% 7% 3% 1% 40% 2%2009 16% 54% 3% 9% 4% 6% 28% 6%2008 18% 63% 5% 9% 6% 2% 31% 4%
UK 7% 2% 3% 29% 1% 2% 3% 2%2010 7% 1% 3% 28% 3% 2% 2% 2%2009 6% 3% 1% 26% 2% 1% 2% 1%2008 7% 1% 2% 31% - 1% 1% 2%
Including Southern Europe 43% 19% 30% 32% 63% 76% 34% 52%2010 43% 20% 31% 36% 66% 73% 35% 45%2009 45% 15% 34% 35% 74% 75% 35% 43%2008 41% 18% 34% 33% 65% 65% 30% 48%
Spain 16% 7% 11% 15% 59% 5% 12% 8%2010 16% 9% 11% 15% 59% 6% 14% 6%2009 17% 6% 12% 16% 67% 6% 11% 6%2008 16% 7% 12% 16% 60% 4% 10% 9%
Italy 20% 5% 11% 5% 3% 69% 11% 20%2010 19% 6% 9% 7% 4% 66% 13% 20%2009 21% 4% 12% 7% 4% 68% 13% 16%2008 18% 6% 12% 4% 3% 58% 7% 17%
Including Central Europe 2% 2% 4% 2% 1% 1% 2% 3%2010 2% 1% 5% 2% 2% 2% 2% 5%2009 2% 2% 3% 2% 1% 1% 3% 3%2008 3% - 6% 4% 3% 1% 4% 4%
Including Northern Europe 2% 0% 7% 1% - 1% 1% 1%2010 2% 0% 6% 2% 1% 1% 2% 3%2009 2% 1% 5% - - 1% 1% 3%2008 2% - 7% 1% 1% 1% 1% 3%
Base : People claiming that they will go away on holiday during summer 2011
Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report38
Chosen destinations – According to country
All
n=2 282 n=338 n=299 n=304 n=328 n=389 n=304 n=321
TOTAL NORTH AMERICA 4% 3% 4% 9% 1% 1% 2% 3%
2010 4% 1% 5% 8% 2% 2% 2% 3%
2009 4% 2% 5% 10% 1% 2% 1% 3%
2008 4% 3% 4% 12% 1% 1% 1% 4%
TOTAL LATIN AMERICA, CARIBBEAN 2% 1% 3% 2% 5% 1% 2% 3%
2010 2% 1% 1% 5% 4% 1% 1% 2%
2009 3% 2% 2% 3% 6% 2% 2% 2%
2008 3% 3% 2% 5% 7% 2% 1% 2%
TOTAL AFRICA 3% 6% 2% 4% 2% 2% 5% 3%
2010 5% 10% 4% 4% 2% 4% 4% 4%
2009 5% 11% 5% 6% 1% 1% 7% 4%
2008 4% 7% 2% 4% 3% 3% 5% 5%
TOTAL ASIA/PACIFIC 3% 2% 3% 4% 3% 1% 2% 3%
2010 2% 1% 3% 4% 2% 1% 1% 2%
2009 2% 2% 1% 7% 2% 1% 2% 2%
2008 3% 3% 4% 3% 1% 1% 3% 6%
TOTAL MIDDLE EAST 0% - 1% 1% 1% - 0% -
2010 1% 1% 1% 1% 1% 1% - 1%
2009 1% 1% 1% 1% - 1% 1% 1%
2008 1% - 1% 1% - - 1% 1%
Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report39
N.B.…
� Europeans are not changing their habits in terms of anticipateddestinations: Europe is still the favoured tourist zone for Europeans.
� Within Europe, following the sun is the structuring factor in theseseasonal migrations.
� And logically, the French, Italians and Spanish are the ones who go awaythe most to a destination in their own country.
Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report40
I – Holiday plans for summer 2011 are on the rise again
II – Choice criteria sensitive to current events
� Holidays are still prepared ahead of time� Europeans’ independence in the organisation of their holidays: a basic trend
strengthened by the crisis� The position of the Internet, as the dominant reservation channel, is
strengthened� And what about the mobile Internet in the future? It is viewed as more useful
during holidays than it is when preparing them
V – Holiday organisation
IV – What prospects for summer 2011?
III – The “holiday budget” for summer 2011
Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report41
Holidays are still prepared ahead of time
Which of these two situations comes closest to your own?
You will decide on your destination at the last minute
You started to prepare your holidays ahead of time
30% 28% 28%
69% 71% 71%
30%29%31%29%
68%69%68%70%
2005 2006 2007 2008 2009 2010 2011
NSP : 1%
Single answer possible
Base : People claiming that they will go away on holiday during summer 2011 (2,282 respondents)
Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report42
Holidays are still prepared ahead of time, and this applies in all countries
All
n=2 282 n=338 n=299 n=304 n=328 n=389 n=304 n=321
You have started to prepare your holiday ahead of time 71% 66% 77% 69% 71% 68% 77% 77%
2010 71% 66% 80% 69% 75% 61% 85% 78%
2009 69% 66% 78% 67% 68% 62% 74% 75%
2008 68% 66% 77% 72% 73% 53% 74% 75%
You will decide on yoru destination at the last minute 28% 32% 23% 29% 27% 31% 22% 22%
2010 28% 32% 19% 28% 24% 38% 13% 22%
2009 30% 33% 22% 30% 31% 37% 24% 25%
2008 30% 33% 22% 26% 26% 44% 24% 24%
DK 1% 2% - 2% 2% 1% 1% 1%
2010 1% 2% 0% 3% 1% 1% 2% 0%
2009 1% 1% - 3% 1% 1% 2% -
2008 2% 1% 1% 2% 1% 3% 2% 1%
Base : People claiming that they will go away on holiday during summer 2011
Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report43
Europeans’ independence in the organisation of their holidays: a basic trend strengthened by the crisis
All
n=2 282 n=338 n=299 n=304 n=328 n=389 n=304 n=321
You will organise your trip yourself, purchasing separate services 71% 78% 69% 68% 66% 69% 68% 71%
2010 70% 73% 71% 68% 71% 66% 71% 70%
2009 70% 78% 69% 68% 66% 69% 64% 74%
2008 65% 73% 69% 60% 60% 60% 63% 72%
You will purchase an all-inclusive package, including transport and accommodation 27% 16% 30% 35% 31% 26% 32% 28%
2010 27% 20% 28% 33% 25% 29% 29% 32%
2009 28% 17% 27% 32% 30% 33% 34% 27%
2008 29% 17% 30% 37% 28% 34% 34% 32%
Neither of these 2% 1% 2% 1% 4% 2% 2% 2%
DK 2% 3% 0% 2% 1% 3% 1% 2%
Base : People claiming that they will go away on holiday during summer 2011
Several answers possible
Which holiday formula(s) will you opt for during th ese summer 2011 holidays?
Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report44
The position of the Internet, as a dominant reservation channel, is strengthened
All
n=2 282 n=338 n=299 n=304 n=328 n=389 n=304 n=321
By going straight to the website of a service provider (airline, hotel…) 31% 35% 33% 36% 27% 23% 27% 28%
By going to a website such as Expedia, Opodo… 17% 14% 21% 17% 13% 20% 10% 19%
By going to the website of a travel agency or Tour Operator 16% 9% 16% 30% 12% 14% 17% 21%
S/T INTERNET 57% 56% 57% 71% 49% 52% 51% 55%
2010 53% 56% 46% 68% 45% 46% 54% 48%
2009 50% 57% 46% 60% 47% 43% 46% 48%
2008 47% 49% 47% 63% 36% 40% 40% 45%
Base: People claiming that they will go away on holiday during summer 2011
How do you plan to make your reservations (planes, train, hotel, clubs)?
Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report45
29%32% 31%
16% 16% 17%
17%14% 14%
16%
28%
39%
47%50%
53%57%
27%
16%
35%
2005 2006 2007 2008 2009 2010 2011
NSP : 1%
By going straight to the website of a service provider (airline, hotel…)
By going to a website such as Expedia, Opodo…
Single answer possible
Base : People claiming that they will go away on holiday during summer 2011
How do you plan to make your reservations (planes, train, hotel, clubs)?
The position of the Internet, as a dominant reservation channel, is strengthened
By going to the website of a travel agency or Tour Opérator
S/T Via the Internet
Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report46
Purchase modalities – According to country
All
n=2 282 n=338 n=299 n=304 n=328 n=389 n=304 n=321
By going straight to the wesbite of a service provider (airline, hotel…) 31% 35% 33% 36% 27% 23% 27% 28%
2010 32% 35% 26% 39% 30% 29% 32% 29%
2009 29% 35% 27% 32% 25% 28% 22% 31%
2008 27% 26% 32% 33% 18% 24% 22% 33%
By going to a website such as Expedia, Opodo… 17% 14% 21% 17% 13% 20% 10% 19%
2010 16% 17% 17% 19% 11% 16% 8% 18%
2009 16% 12% 14% 23% 16% 14% 12% 15%
2008 16% 13% 20% 21% 9% 17% 11% 13%
By going to the website of a travel agency or Tour Operator 16% 9% 16% 30% 12% 14% 17% 21%
2010 14% 12% 12% 28% 6% 10% 17% 12%
2009 14% 14% 13% 20% 17% 8% 18% 17%
2008 17% 15% 15% 24% 11% 17% 12% 17%
S/T INTERNET 57% 56% 57% 71% 49% 52% 51% 55%
2010 53% 56% 46% 68% 45% 46% 54% 48%
2009 50% 57% 46% 60% 47% 43% 46% 48%
2008 47% 49% 47% 63% 36% 40% 40% 45%
Base : People claiming that they will go away on holiday during summer 2011
How do you plan to make your reservations (planes, train, hotel, clubs)?
Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report47
Purchase modalities – According to country
All
n=2 282 n=338 n=299 n=304 n=328 n=389 n=304 n=321
By physically going to a travel agency or Tour Operator 24% 10% 29% 23% 29% 29% 25% 32%
2010 25% 11% 27% 20% 31% 35% 24% 30%
2009 29% 14% 33% 24% 33% 41% 33% 35%
2008 33% 19% 35% 31% 38% 41% 35% 43%
By physically going to a service provider (airline, hotel…) 10% 7% 14% 6% 5% 13% 6% 17%
2010 10% 8% 15% 10% 8% 9% 8% 13%
2009 13% 14% 16% 12% 8% 13% 6% 17%
2008 14% 12% 20% 9% 6% 20% 12% 15%
You don’t make any reservations 9% 16% 6% 1% 14% 10% 10% 7%
2010 8% 12% 6% 2% 13% 11% 8% 9%
2009 7% 8% 8% 3% 11% 6% 9% 7%
2008 9% 8% 9% 3% 13% 12% 9% 9%
DK 2% 3% 2% 1% 2% 1% 3% 1%
2010 2% 8% 1% 2% 2% 0% 2% 1%
2009 2% 4% - 4% 1% 1% 2% 2%
2008 3% 10% 1% 2% 2% - 3% 1%
Base : People claiming that they will go away on holiday during summer 2011
How do you plan to make your reservations (planes, train, hotel, clubs)?
Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report48
Means of accommodation – According to country
All
n=2 282 n=338 n=299 n=304 n=328 n=389 n=304 n=321
You will rent a house, a hotel room or bed and breakfast room 71% 56% 76% 70% 71% 77% 82% 78%
2010 69% 59% 75% 63% 69% 73% 73% 78%2009 71% 58% 75% 72% 73% 74% 73% 78%2008 68% 50% 77% 74% 65% 70% 76% 84%
You will go to your second home or to the home of friends 23% 39% 18% 19% 23% 17% 15% 17%
2010 21% 30% 16% 21% 31% 16% 13% 17%2009 22% 32% 15% 20% 24% 22% 19% 19%2008 22% 31% 18% 16% 24% 25% 15% 15%
You will do camping-caravanning 12% 17% 12% 15% 6% 8% 11% 8%2010 14% 17% 14% 22% 4% 10% 12% 9%2009 12% 17% 11% 14% 9% 9% 14% 9%2008 13% 23% 12% 16% 7% 8% 8% 7%
None of that 1% 0% 1% - 0% 1% 1% 1%2010 0% - 1% - - - 1% 0%2009 1% 1% 1% - - 1% - 1%2008 1% - - - 2% 1% 1% -
DK 1% 1% 1% 2% 1% 1% 0% 1%2010 1% 2% 1% 0% 2% 2% 1% -2009 1% 2% 1% 1% 1% 1% 1% -2008 1% 2% 1% - 2% 1% - -
Several answers possible
What type(s) of accommodation will you opt for duri ng these summer holidays 2011?
Base : People claiming that they will go away on holiday during summer 2011
Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report49
N.B…
� The organisation of holidays is based on a trio that is now solidly
established: in advance, independently, via theInternet
And what about the mobile internet of the future?
Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report50
89
80
79
78
76
75
69
76
11
20
21
22
24
25
31
24
Do you own a smartphone (i.e. a mobile phone such a s a Blackberry, iPhone, iTouch, Android, Windows ph one…) ?
Single answer possible
Base : All (All countries: 3,500 respondents, France : 500, Germany: 500, GB : 500, Spain: 500, Italy: 500, Belgium: 500, Austria: 500)
ALL
NO YES
The level of Smartphone ownership
Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report51
28%
3%12%
57%
When you are travelling, do you use your Smartphone more often, as much, or less often than the rest o f the year?
Base : Those claiming to have a Smartphone (764 respondents)
Single answer possible
More often than the rest of the year
Less often than the rest of the year
As much as the rest of the year
DK
Smartphone usage during holidays
A desire to “disconnect’ in line with aspirations to
rest?
Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report52
2
8
2
2
2
3
4
3
68
61
69
71
52
35
40
57
25
25
20
18
31
43
36
28
5
6
9
9
15
19
20
12
Base : Those claiming to have a Smartphone (All : 764 respondents, France : 124, Germany : 100, GB : 152, Spain: 119, Italy: 111, Belgium : 54, Austria : 104)
ALL
When you are travelling, do you use your Smartphone more often, as much, or less often than the rest o f the year? S
ingl
e an
swer
poss
ible
As much as rest of yearLess often than rest of year More often than rest of yearDK
Smartphone usage during holidays
Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report53
8%
20%
46%
14%
12%
9%
14%
55% 7%
14%
And before your trip, would you find it very useful , somewhat useful, not really useful or not useful at all to be able to consult or access the following at any place or at any time on your Smart phone?
S/T “Useful”
21%
S/T “Useful”
21%
Base : All (3,500 respondents)
Single answer possible
S/T “Not useful”
70%
S/T “Not useful”
70%
S/T “Useful”
34%
S/T “Useful”
34%
S/T “Not useful”
58%
S/T “Not useful”
58%
Usefulness viewed as moderate in preparing holidays…
Proposals for travel insurance policies
Proposals for travel insurance policies
Practical information for the organisation of your stay (vaccination, administrative
documents such as visa request, medical kit…)
Practical information for the organisation of your stay (vaccination, administrative
documents such as visa request, medical kit…)
% DK % Not useful at all % Not very useful % Somewhat useful % Very useful
Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report54
Usefulness valued more in the UK, Spain and France
All
n=3 500 n=500 n=500 n=500 n=500 n=500 n=500 n=500
Proposals for travel insurance policies
21% 15% 15% 34% 37% 15% 11% 22%
Practical information for the organisation of your stay (vaccination, administrative documents such as visa request, medical kit…)
34% 41% 25% 40% 47% 25% 27% 32%
% “S/T Useful”
Base : All (3 500 respondents)
And before your trip, would you find it very useful , somewhat useful, not really useful or not useful at all to be able to consult or access the following at any place or at any time on your S martphone?
Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report55
34%
42%
37%
34%
And while travelling, would you find it very useful , somewhat useful, not really useful or not useful at all to be able to consult or access the followin g at any place or at any time on your Smartphone?
A list of useful numbers (embassy, hospitals, etc…)
A conversation guide in the language of the country you are
visiting
Weather forecasts and universal speaking clock
A telephone platform to facilitate your stay on-site with reservations for
restaurants, hotels, shows, rental vehicles
S/T “Usefulness”
S/T “Usefulness”
Single answer possible
% DK% Very useful % Somewhat useful % Not really useful % Not useful at all
15
12
15
18
26
19
22
22
24
26
12
13
12
10
7
46
45
43
40
33
8
8
8
8
8
Base : All (3,500 répondants)
52%
A currency converter
Usefulness valued much more during the holidays
Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report56
Usefulness valued much more during the holidays
All
n=3 500 n=500 n=500 n=500 n=500 n=500 n=500 n=500
A list of useful numbers (embassy, hospitals, etc…) 52% 65% 52% 59% 59% 31% 41% 58%
A conversation guide in the language of the country you are visiting 42% 50% 43% 43% 53% 28% 27% 44%
Weather forecasts and universal speaking clock 37% 43% 32% 45% 49% 26% 29% 39%
A telephone platform to facilitate your stay on-site with reservations for restaurants,
hotels, shows, rental vehicles34% 40% 28% 39% 51% 23% 24% 36%
A currency converter 34% 38% 31% 43% 44% 21% 21% 34%
% “S/T Useful”
And while travelling, would you find it very useful , somewhat useful, not really useful or not useful at all to be able to consult or access the followin g at any place or at any time on your Smartphone?
Base : All (3,500 respondents)
Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report57
� A hierarchy of fears that has changed little and is focused on physical harm (health problems, terrorist attack)
� Regular progression in the level of risk coverage but a persistent gap between the level of concern and the level of coverage
VI – Risks and risk coverage
I - Holiday plans for summer 2011 are on the rise again
II - Choice criteria sensitive to current events
V – Holiday organisation
IV - What prospects for summer 2011?
III - The “holiday budget” for summer 2011
Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report58
Fears focused primarily on health risks
Tell me, for each of these events, if it’s somethin g that concerns you personally a lot, somewhat, not really or not at all when you go on holiday:
69%
69%
63%
55%
51%
S/T “Concerned”
S/T “Concerned”
A health problem concerning you or someone travelling with
you
Base : To people claiming they will go on holiday during summer 2011 (2,282 respondents)
A health problem concerning one of your family members not
travelling with you
Loss of your personal effects (luggage, clothing, money)
A transport accident (plane, train, car, etc.)
A problem concerning your home (water, fire damage,
burglary, etc.)
Single answer possible
29
36
33
42
47
22
19
30
27
22
22
20
19
16
16
27
25
18
15
15
% DK% A lot % Somewhat % Not really % Not at all
Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report59
43%
48%
43%
42%
Tell me, for each of these events, if it’s somethin g that concerns you personally a lot, somewhat, not really or not at all when you go on holiday:
Your vehicle breaking down
Risk of a terrorist attack
Risks of a natural disaster (earthquake, volcano eruption,
flood)
A strike or delay in transportation
S/T “Concerned”
S/T “Concerned”Single answer possible
% DK% A lot % Somewhat % Not really % Not at all
15
25
19
33
27
18
24
15
26
22
24
18
32
35
32
34
1
Base : To people claiming they will go on holiday during summer 2011 (2,282 respondents)
Fears focused primarily on health risks
Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report60
Fears generally stable, aside from a progression in the risks of a terrorist attack
54 55
40
76
697574
73 7270
69
69
57
60
65
5961
5153
51
58
60
56
56
4345
49
47 43
53
6869
7475 74
636462
64
68 72
68
48
44
46
4948
53
47
43
4238
43
46
44
43
42
383835
44
3743
% “A lot” + “Somewhat concerned »
Tell me, for each of these events, if it’s somethin g that concerns you personally a lot, somewhat, not really or not at all when you go on holiday:
Base : To people claiming they will go on holiday during summer 2011 (2,282 respondents)
2005 2006 2007 2008 2009
A health problem concerning you or someonetravelling with you
A health problem concerning one of yourfamily members who is not travelling withyouLoss of your personal effects
A transport accident
A problem concerning your home
Your vehicle breaking down
Risk of a terrorist attack (+4)
Risk of a natural disaster
Strike or delay in transportation (+4)
2010 2011
Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report61
Fears – According to country
All
n=2 282 n=338 n=299 n=304 n=328 n=389 n=304 n=321
A health problem concerning you or someone travelling with you 47% 45% 47% 36% 65% 47% 42% 47%
2010 49% 53% 46% 31% 74% 55% 34% 41%
2009 47% 46% 51% 26% 77% 47% 42% 45%
2008 52% 50% 54% 22% 78% 65% 44% 55%
A health problem concerning one of your family members not travelling with you 42% 46% 39% 29% 56% 47% 40% 40%
2010 46% 47% 49% 24% 62% 56% 31% 37%
2009 46% 45% 46% 21% 73% 54% 33% 42%
2008 47% 43% 46% 20% 67% 64% 39% 51%
A transport accident 36% 29% 36% 26% 53% 41% 27% 39%
2010 38% 31% 42% 24% 51% 51% 21% 28%
2009 36% 24% 41% 23% 56% 44% 21% 32%
2008 40% 31% 41% 20% 55% 61% 26% 36%
Loss of your personal effects 33% 31% 31% 27% 50% 32% 26% 35%
2010 37% 27% 44% 28% 57% 42% 20% 28%
2009 35% 30% 40% 22% 55% 35% 22% 34%
2008 42% 38% 44% 25% 62% 51% 27% 35%
Risk of a terrorist attack 33% 28% 31% 30% 57% 28% 27% 26%
2010 30% 22% 31% 26% 46% 36% 14% 24%
2009 30% 21% 34% 20% 58% 28% 22% 26%
2008 33% 24% 37% 19% 48% 43% 24% 30%
% “Very concerned”
Base : To people claiming they will go on holiday during summer 2011
Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report62
Fears – According to country
All
n=2 282 n=338 n=299 n=304 n=328 n=389 n=304 n=321
A problem concerning your home 29% 32% 24% 20% 47% 27% 27% 29%
2010 33% 33% 35% 21% 48% 40% 19% 25%
2009 32% 29% 37% 20% 51% 34% 24% 26%
2008 36% 33% 32% 18% 57% 49% 27% 32%
Risk of a natural disaster 25% 21% 22% 19% 48% 25% 17% 27%
2010 27% 18% 29% 21% 45% 33% 12% 20%
2009 25% 15% 28% 15% 53% 24% 17% 22%
2008 27% 20% 29% 13% 45% 36% 16% 29%
Your vehicle breaking down 19% 22% 10% 12% 35% 23% 20% 9%
2010 23% 27% 13% 16% 40% 28% 20% 9%
2009 20% 22% 10% 14% 37% 27% 18% 11%
2008 24% 27% 15% 13% 42% 34% 21% 10%
A strike or delay in transportation 15% 14% 8% 16% 29% 15% 14% 7%
2010 15% 16% 8% 19% 26% 14% 10% 7%
2009 14% 12% 9% 16% 30% 11% 12% 9%
2008 15% 16% 8% 12% 32% 18% 13% 9%
% “Very concerned”
Base : To people claiming they will go on holiday during summer 2011
Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report63
N.B…
� Europeans’ concerns are still the same as last year, with an increase infears regarding health problems.
� Risks of a terrorist attack along with strikes or delays in transportation areback on the rise this year.
Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report64
Partial coverage of risks that concerns Europeans
When you go away on holiday, are you usually covere d by an insurance or assistance policy for the foll owing risks?
53%2010 : 51%2009 : 52%
58%2010 : 54%2009 : 57%
64%2010 : 57%2009 : 64%
65%2010 : 61%2009 : 62%
65%2010 : 62%2009 : 67%
63%2010 : 64%2009 : 62%
55%2010 : 57%2009 : 54%
69%2010 : 68%2009 : 69%
51%2010 : 53%2009 : 51%
43%2010 : 45%2009 : 40%
Base : To people claiming they will go on holiday during summer 2011 (2,282 respondents)
A problem concerning your
home
Your vehicle breaking down
A health problem concerning you or
someone travelling with you
A transport accident
Loss of your personal effects
S/T “Covered”S/T “Covered”S/T
“Concerned”S/T
“Concerned”Single answer possible
24
35
51
42
56
18
14
8
16
5
11
9
5
7
4
43
37
32
33
32
4
5
4
2
3
% Yes, you take out an annual insurance or assistance policy
% Yes, you take out a temporary insurance or assistance policy
% Yes, you are covered via your bank card
% No, you are not covered % DK
Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report65
Partial coverage of risks that concerns Europeans
17%2010 : 15%2009 : 13%
26%2010 : 21%2009 : 20%
32%2010 : 23%2009 : 25%
27%2010 : 25%2009 : 25%
48%2010 : 44%2009 : 46%
42%2010 : 38%2009 : 38%
69%2010 : 69%2009 : 70%
43%2010 : 42%2009 : 38%
When you go away on holiday, are you usually covere d by an insurance or assistance policy for the foll owing risks?
Base : To people claiming they will go on holiday during summer 2011 (2,282 respondents)
S/T “Covered”S/T “Covered”S/T
“Concerned”S/T
“Concerned”
A health problem concerning one of your family members who is not travelling with you
A strike or delay in transportation
Risk of a terrorist attack
Single answer possible
% Yes, you take out an annual insurance or assistance policy
% Yes, you take out a temporary insurance or assistance policy
% Yes, you are covered via your bank card
% No, you are not covered % NSP
10
10
18
22
4
10
6
6
3
6
3
4
71
68
62
64
12
5
10
4
Risks of a natural disaster
Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report66
Risk coverage is once again progressing slightly
67
5153
17
36
27 27 2725
23
32
58
6459
53
5957 54
6567
71
54
6562
6465
53
57
67 64
57
6569
63
65
59 62 61
5755
5350
52
15
14
17
151113
2725
23
29
25 25
25
2624
211919
2021
2005 2006 2007 2008 2009
S/T “Covered”
When you go away on holiday, are you usually covere d by an insurance or assistance policy for the foll owing risks?
Base : People claiming they will go on holiday during summer 2011 (2,282 respondents)
A problem concerning your home
Your vehicle breaking down
A transport accident
Loss of your personal effects
Risk of a natural disasterA strike or delay in transportation
Risk of a terrorist attack
2010
A health problem concerning you or someone travelling with you
A health problem concerning one of your family members who is not travelling with you
2011
Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report67
Risk coverage – According to country
All
n=2 282 n=338 n=299 n=304 n=328 n=389 n=304 n=321
A problem concerning your home 65% 94% 59% 72% 77% 32% 79% 62%2010 62% 90% 42% 87% 81% 23% 86% 33%2009 67% 90% 46% 83% 85% 43% 76% 45%2008 67% 92% 55% 81% 81% 35% 79% 52%
Your vehicle breaking down 64% 84% 50% 71% 75% 48% 77% 55%2010 57% 79% 35% 73% 81% 31% 82% 31%
2009 64% 78% 42% 70% 78% 60% 72% 48%2008 65% 79% 48% 72% 79% 53% 78% 49%
A health problem concerning you or someone travelling with you 65% 86% 55% 81% 68% 38% 84% 59%
2010 61% 85% 45% 80% 69% 27% 85% 49%2009 62% 82% 51% 83% 72% 31% 80% 49%2008 63% 82% 56% 73% 72% 37% 84% 51%
A transport accident 58% 78% 44% 73% 62% 39% 72% 47%2010 54% 72% 34% 71% 63% 37% 79% 38%2009 57% 66% 42% 71% 72% 43% 67% 44%2008 59% 74% 47% 68% 65% 44% 73% 54%
Loss of your personal effects 53% 66% 35% 90% 57% 32% 44% 54%2010 51% 68% 30% 87% 53% 27% 46% 48%2009 52% 62% 40% 87% 54% 25% 45% 49%
2008 55% 63% 49% 81% 50% 34% 50% 57%
% “Covered”
Base : People claiming they will go on holiday during summer 2011
Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report68
Risk coverage – According to country
All
n=2 282 n=338 n=299 n=304 n=328 n=389 n=304 n=321
A problem concenring one of your family members who is not travelling with you 32% 38% 23% 36% 49% 23% 40% 32%
2010 23% 34% 15% 26% 37% 8% 39% 19%
2009 25% 28% 21% 32% 43% 10% 38% 26%
2008 27% 42% 23% 20% 42% 14% 41% 24%
Risk of a natural disaster 27% 51% 8% 42% 26% 17% 32% 21%
2010 25% 50% 8% 32% 22% 11% 39% 11%
2009 25% 48% 10% 35% 26% 10% 28% 15%
2008 25% 51% 9% 30% 23% 15% 35% 16%
A strike or delay in transportation 26% 23% 8% 61% 28% 19% 19% 20%
2010 21% 21% 9% 50% 22% 9% 14% 13%2009 20% 19% 9% 49% 21% 9% 14% 12%
2008 19% 18% 7% 44% 19% 10% 12% 15%
Risk of a terrorist attack 17% 26% 5% 29% 15% 15% 16% 8%
2010 15% 30% 6% 20% 14% 6% 14% 4%
2009 13% 25% 9% 17% 13% 5% 12% 5%
2008 15% 29% 6% 15% 17% 12% 13% 9%
% “Covered”
Base : People claiming they will go on holiday during summer 2011
Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report69
Taking out an insurance or assistance policy
With whom did you take out an insurance or assistan ce policy?
Base : People claiming they will go on holiday during summer 2011 and claiming to have taken out an insurance or assistance policy(1,990 respondents)
26
21
25 5
7
565958
6060
56
60
232424
2926
77
678
129 787
6
55
6
6 53
2005 2006 2007 2008 2009
Several answers possible
None of these: 5% DK : 2%
With your usual insurance or assistance company
With your travel agency
With another insurance or assistance company
With a specialised website
Via my credit card
2010 2011
Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report70
Taking out an insurance or assistance policy –According to country
All
n=1 990 n=331 n=252 n=287 n=302 n=252 n=288 n=278
With your usual insurance or assistance company 56% 87% 61% 27% 41% 50% 71% 56%
2010 59% 87% 61% 39% 50% 46% 71% 47%2009 58% 79% 64% 33% 42% 64% 66% 51%2008 60% 83% 66% 38% 43% 60% 66% 55%
With your travel agency 21% 6% 18% 15% 34% 39% 22% 31%
2010 23% 9% 22% 14% 39% 43% 20% 38%
2009 26% 17% 26% 16% 42% 34% 25% 38%
2008 24% 7% 23% 20% 35% 40% 24% 42%
With a specialised website 7% 1% 5% 21% 3% 5% 1% 3%
2010 8% 0% 4% 28% 1% 5% 1% 4%2009 7% - 3% 26% 3% 5% 1% 3%2008 6% - 3% 20% 2% 5% - 2%
With another insurance or assistance company 7% 2% 13% 6% 10% 5% 4% 13%
2010 7% 3% 9% 13% 5% 6% 6% 9%2009 6% 4% 9% 10% 4% 4% 8% 8%2008 9% 5% 16% 13% 8% 6% 9% 7%
Via my credit card 7% 10% - 22% 1% 1% 2% 0%
2010 5% 5% 3% 13% 2% 1% 3% 2%2009 5% 6% 1% 14% 2% - 3% 2%2008 5% 9% 3% 9% - - 4% 6%
Base : People claiming they will go on holiday during summer 2011 and claiming to have taken out an insurance or assistance policy
Thank you for
your attention