Fatima Zahoor 12-arid-1541Iqra Amin 12-arid-1545

Ammara farooq 12-arid-1535Muhammad Ghufran 12-arid-1555

Chaudary Zain ul Abideen 12-arid-1538Samad A Pirzada 12-arid-1566

“Let’s Look Ahead Towards a Brighter Future Together”.

Slogan

Vision:To be the premier organizations operating locally & internationally that provides the complete range of financial services to all segments under one roof

Mission:To develop & deliver the most innovative products, manage customer experience, deliver quality service that contributes to brand strength, establishes a competitive advantage and enhances profitability, thus providing value to the stakeholders of the bank.

Historical Overview

Bank Alfalah Limited was  incorporated  on  June 21st, 1997 as a public limited company under the Companies Ordinance 1984. Its  banking  operations commenced   from  November 1st ,1997. The bank is engaged in  commercial  banking  and  related services as  defined  in the Banking companies ordinance, 1962.

Since its inception, as the new identity of H.C.E.B after the privatization in 1997, the management of the bank has implemented strategies and policies to carve a distinct position for the bank in the market place.

About the Bank AlfalahThe Bank is owned and operated by the Abu Dhabi Group and is the sixth largest bank in Pakistan.

The Bank does business through a network of over 500 branches in more than 170 cities in Pakistan.

The Bank has an international presence in Afghanistan, Bangladesh, Bahrain and a representative office in the UAE.

The Bank provides financial solutions to consumers, corporations, institutions and governments through a broad spectrum of products and services, including corporate and investment banking, consumer banking and credit, commercial, SME, agri-finance, Islamic and asset financing.

Board of DirectorsH.H. Sheikh Hamdan Bin Mubarak Al Nahayan

Chairman

Mr. Abdulla Nasser Hawalileel Al-MansooriDirector

Mr. Abdulla Khalil Al MutawaDirector

Mr.Khalid Mana Saeed Al OtaibaDirector

Mr. Ikram Ul-Majeed SehgalDirector

Mr. Nadeem Iqbal SheikhDirector

Mr. Atif BajwaDirector & CEO

Management

Mr. Atif BajwaChief Executive Officer

Mr. Shakil SadiqChief Operating Officer

Hierarchy

SERVICES & Products of Bank Alfalah

General BankingDepositsRemittancesForeign tradesLockersHalal/ Debit CardsConsumer BankingCredit CardsAuto loansHome loans

Consumer BankingCredit CardsAuto Loans/ Vehicle LoansPrepaid CardsHome LoansConsumer Durables

SERVICES & Products of Bank Alfalah (Contd.)

E-BankingTelephone BankingATMsCorporate Banking

Short/Long Term FinanceTrade FinanceSMELease FinanceAgri FinanceStructured Finance

Treasury & InvestmentMoney MarketForex MarketInvestmentsMoney GramNostro AccountGovernment SecuritiesCorresponding Banking

Profit and Loss AccountFinancial statements of the Bank for the nine months period ended September 30, 2013 on behalf of Board of Directors

  (Rupees in ‘000)

Profit before provisions and taxation 5,861,075            Provisions against loans and advances - net   (686,325)   Provisions for diminution in value of investments   (389,797)              (1,076,122)   

Profit before taxation       4,784,953   

Taxation (1,467,142)   

Profit after taxation       3,317,811   

       Earnings per share   Rs. 2.46

SWOT AnalysisStrengths

Bank Alfalah has moved rapidly in expanding branches network and Deposit base, along with making profitable advances and increasing the rang of products and services.

Bank Alfalah developing and delivering the most innovative products, manage customer experience, deliver quality service that contribute brand strength, establishes a comparative advantage and enhances profitability

In comparison to other banks Alfalah providing high excellence service like home, car, agri-financing

Modernize Banking system with highly integrated information system record kept properly, online banking and integrated circuits.

Salaries are very reasonable, so the employs are not financially disturb and they devote their selves fully to their work.

SWOT AnalysisStrengths

Entertainment facilities are available for customers

Bank Alfalah is lending more money then any other bank in Pakistan by providing least interest rates

Bank Alfalh is offering two types of banking

I. Consumer banking

II. Islamic banking

Alfalahs credit cards are globally accepted in more then 150 countries

SWOT AnalysisWeaknesses

Bank make less advertisement of its new products

Employees are over loaded with the work because of less number of employees

The bank’s Islamic Banking Department is very slow in introducing the new services and technologies as the internet facility

The bank’s environment is supportive for the educated and rich persons but very irritating for the uneducated and poor

people that’s why these people hesitates in dealing with the bank

Still less branch network compared to other banks

As a large firm it is not giving its staff a more benefits.

SWOT AnalysisOpportunities

o Can extend its network to international frameworko Can extend number of branches in Pakistano Can grow its market fasto Can take benefits from governments new policies towards *ITo Because of huge capital can introduce new services and productso Can provide ATM’s it all the cities other than brancheso Concentrate more on the growing sector of the market Islamic Bankingo Improve the communication software even further with the latest software packages.

SWOT AnalysisThreats

Large number of competitors

Huge competition because of large number of private banks

Uncertainty in the country’s economic condition

Growth of other competing Banks

SWOT Analysis

SWOT analysis shows that Bank Alfalah’s strengths are more than its weakness and it has a chance of availing many opportunities.

Recommendations

Technological Advancements

Priority Banking and Business Development Department

Innovative Products

Placements of Employees

Amenities in Branch

Observation & Conclusion:

We observed the Bank Alfalah is a financially sound bank, its profits are increasing year by year, its staff is very good sincere with the bank. Bank Alfalah under the leader ship of Sheikh Hammad Bin Mubarak Al Nahyan has made significant in building and both the corporate and retail banking sectors in Pakistan. The bank attained number two position in terms of its balance sheet size amongst the private bank in Pakistan in 2000.

Bank Alfalah use specialization and service excellence as the corner stone of its strategy the people at bank realize that innovation, creativity, reliability, customized, service and their execution are the key ingredients of their future