Baffled by Rebranding?
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Baffled by Rebranding? Stephen McGill, President & Creative Director mcgillbuckley.com | @mcgillbuckley | [email protected] You’re not alone.
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Transcript of Baffled by Rebranding?
Baffled by Rebranding?
Stephen McGill, President & Creative Director
mcgillbuckley.com | @mcgillbuckley | [email protected]
You’re not alone.
A brand exists in the minds of its audiences. It is a collection of
perceptions, feelings and experiences about who you are, what you do, how
you’re different and how you make them feel.
Rebranding is a strategic, concentrated and consistent effort to
change perceptions and feelings about who you are, what you do and how you
are different.
Thank you for your time.@mcgillbuckley | mcgillbuckley.com | [email protected]