CANDIDATE BRIEF

BADMINTON ENGLAND

CHAIR

BACKGROUND

OUR PURPOSETo lead the growth and success of badminton in England

OUR VALUESFOCUS

Pursuing goals with clarity, drive and determination

AMBITION

Striving to attain excellence with motivation and passion

COURAGE

Having the confidence to evolve by making the right decisions for the right reasons

TEAMWORK

Understanding and respecting each others’ roles and being a supportive unified team

OUR VISIONTo be one of the nation’s most popular sports and consistently win medals at World, Olympic and Paralympic level

OUR OBJECTIVES & STRATEGYMORE PEOPLE TAKING PART IN BADMINTON

• Grow grass roots badminton

WIN WORLD OLYMPIC & PARALYMPIC MEDALS

• A system that identifies and develops player potential

• A system that delivers consistent World Class performances

BUILD FINANCIAL RESILIENCE, BE A WELL GOVERNED ORGANISATION

• Greater financial independence & sustainability

• Demonstrate compliance with the UK Governance Code

WWW.BADMINTONENGLAND.CO.UK/ABOUT-US/

14 15

THE STATE OF PLAY

Annual Report 2017-18

IN THE NUMBER OF WOMEN ACHIEVING A LEVEL 2 COACHING QUALIFICATION

WEB IMPRESSIONS

3INCREASE IN THE NUMBER OF SENIOR CIRCUIT TOURNAMENTS HELD

17%

3

975,000PLAYED BADMINTON EVERY MONTH

3 MEDALS1 X GOLD, 1 X SILVER AND 1 X BRONZE WON AT THE EUROPEAN JUNIOR CHAMPIONSHIPS

8 MEDALS4 X GOLD, 3 X SILVER AND 1 X BRONZE WON AT THE WORLD PARA-BADMINTON CHAMPIONSHIPS

28,600UNDER 11S PLAYED BADMINTON THROUGH THE RACKET PACK PROGRAMME

NEW JUNIOR CLUBS FORMED33+

POSITIVE VARIANCE ON THE ANNUAL BUDGET

57% INCREASE

638,000WATCHED THE YONEX ALL ENGLAND FREE ACROSS THE BBC’S DIGITAL PLATFORMS

4.4M

3 MEDALS2 X GOLD AND 1 X BRONZE WON AT THE EUROPEAN CHAMPIONSHIPS

SPECTATORS ATTENDED THE YONEX ALL ENGLAND

19%

A BRONZE MEDAL AT THE WORLD CHAMPIONSHIPS

STATE OF PLAY

Badminton England is in an exciting period of business transformation as the

organisation continues its journey towards the achievement of its vision.

Badminton England is one of the leading governing bodies of sport in

England. It has grown the sport to be the fifth biggest participation sport

in England, it owns the All England Open Badminton Championships - the

greatest and most prestigious Open Championships in the world and a grand

slam tournament that reaches a global audience of 250 million annually.

As its strives to consistently medal at World, Olympic and Paralympic level,

in little over two years, the performance programme has achieved GB's

first ever Men's Doubles Olympic medal, a World Championship medal, 6

Commonwealth medals, 3 European golds, one silver and two bronze and

in Para-badminton, Team England won 8 World Championship medals

including 4 gold and it won an amazing 14 European Championship medals,

including 7 gold.

The term of the current Chair comes to an end in June 2019 and Badminton

England is searching for an inspiring, motivated Chair, to provide

outstanding leadership and play a vital role in supporting and inspiring

the next phase of the development of badminton in England.

With the terms of several Directors also coming to an end in June 2019,

Badminton England are running a parallel recruitment process to recruit to

those positions and will be seeking to appoint the Chair in the first instance

as he/she will be a critical part of those appointments.

The Chair is expected to meet the following criteria in order to make a

positive and meaningful contribution to the organisation:

INTEGRITY

High ethical standards

SOUND JUDGEMENT

Willingness to challenge

LEADERSHIP

Ability to gain respect and attention

CRITICAL THINKING

Creativity, strategic awareness, taking a wider view

BUSINESS ACUMEN

Ability to identify new opportunities, embrace change, innovate

ASSIMILATION

Rapidly able to absorb new information, especially financial and statistical

information

DETERMINATION

Strong drive to be successful

POLITICAL ASTUTENESS

Diplomatic. Aware of the possible implications of messages being conveyed.

LEARNING

Willing to learn and develop self. Learning from mistakes rather than being

intimidated by them.

PRIMARY LEGAL RESPONSIBILITIES

Understanding of and compliance with the legal responsibilities of being a Board

member

COMMITMENT

To attending Board meetings and participation in relevant debates. Willingness to

take on subsidiary Board activities as a Chair or Board of Directors member. Prepared

to use their skills, knowledge and experience as a mentor as and when required.

THE APPOINTMENT

STRATEGIC• Lead the Board in setting direction for Badminton England by working closely with the CEO to develop an ambitious

strategy and a regular review process.

• Make certain that there is timely progress and monitoring reports against the annual plan and strategy targets.

LEADERSHIP• Chair Annual General Meeting, Board and Voting Members General meetings in a fair and disciplined manner to promote

engagement of all Board members and attendees in constructive debate and effective decision making.

• Ensure that Badminton England meets the highest standards of corporate governance and seeks compliance with appropriate regulations.

• Approve the timely cycle of Board meetings, agenda items and minutes.

• Set and encourage the correct behaviours necessary to guarantee the effective running of the Board.

• Undertake regular evaluation of the performance of the Board.

• Lead and mentor other Board members to fulfil their responsibilities and enable access to training/coaching/information to enhance their overall contribution to the Board, when required.

• Lead the process of annual appraisal of the performance of the CEO.

• Establish and maintain a close relationship with the CEO, providing support and advice whilst respecting executive responsibility.

COMMUNICATION• Actively seek to create and build effective relationships with key funding partners and Government.

• Promote effective relationships and open communication with key interfaces.

MAIN TASKS, DUTIES AND RESPONSIBILITIES

INDEPENDENCE• The Chair will provide objective input and lead the Board’s decision-making process

without the potential for a vested interest in the decision outcomes.

KNOWLEDGE

GOVERNANCE

• An understanding and agreement of the legal duties, responsibilities and liabilities of a corporate body.

STAKEHOLDER RELATIONSHIPS

• A thorough understanding of the political environment with respect to badminton.

• An understanding of relevant collaborations/partnerships.

COMPETENCESCOMMUNICATION • Ability to demonstrate excellent communication and interpersonal skills in a variety

of situations.

• Ability to balance the need to speak candidly with tact and diplomacy.

INDEPENDENCE AND INNOVATION

• Ability to take an independent view when required.

• Ability to think creatively.

• Ability to demonstrate flexibility and open mindedness.

• Able to take a forward looking approach.

• Able to balance the traditions of Badminton with a commercial outlook.

RELATIONSHIP MANAGEMENT

• Awareness of what is required to meet stakeholder expectations.

• Recognise and value the contribution of others.

• Provide timely feedback for support and learning.

• Display attitudes and behaviours that respect and value diversity, and promote equal opportunities.

EXPERIENCE • Experience of leading Boards/Committees with a proven track record.

• Experience of complex organisations with multiple stakeholders (desirable).

• Experience of leading an organisation through a period of change (desirable).

PERSON SPECIFICATION

In addition to the experience and capability outlined in this brief, Badminton England would be specifically interested in individuals with expertise in:

BUSINESS TRANSFORMATION

Our aim is to continue to drive transformation, both culturally and technically, to improve proactivity

and become more agile in identifying future opportunities.

COMMERCIAL LEISURE SECTOR

A key strategic target for Badminton England is to significantly increase the number of players taking part in regular organised play and competition. In this context the plan is to build and develop commercial partnerships with the major leisure centre operators.

Badminton England is the owner, and host, of the YONEX All England Open Badminton Championships. Our aim is to continue to grow the Championships into an event that is truly recognised within the British sporting calendar; to do this we are seeking to grow the investment and

partnerships in the UK and globally that can help us deliver this exciting aspiration.

VOLUNTEERING

Badminton England relies on volunteers assisting at events and organising / delivering local badminton activities. Further development and emphasis is required to create a modern volunteering recruitment, deployment and retention strategy.

COMPETITION AND DEVELOPMENT

Badminton England create and support pathways to encourage players to fulfil their potential at all stages of their development. Further creative and innovative ways to signpost these opportunities are important to the ongoing growth of the sport.

ELITE SPORT PERFORMANCE

Success at major events is a key focus for Badminton England. Leadership and continuous improvement at elite level is critical.

EXPERTISE & EXPERIENCE TERMS OF APPOINTMENT

• It is expected that the Chair will commit up to 35 days per year.

• This will consist of chairing 6 - 8 Board meetings per year, ex officio membership of all Advisory Boards and Standing Committees, chairing all General Meetings, regular meetings with and support for the CEO, and attending events in an ambassadorial capacity.

• The majority of meetings will take place at the National Badminton Centre in Milton Keynes.

• The role is non-remunerated. Badminton England will reimburse domestic expenses for Board activity. Should overseas travel be required, such expenses will be reimbursed.

• Makes themselves available for other meetings / functions where representation on behalf of Badminton England is required.

SRi is a boutique global executive search and consulting firm focused on

sport, media, content, and technology.

We work as one partner-led team with staff based in key global markets

across eleven offices on four continents. We offer dedicated and specific

sector, function and region expertise. Our services include executive search,

board assessment, succession planning, salary benchmarking, advising

clients on their internal and external hiring strategy, new market entry and

multi-vacancy projects.

We are proud to be the exclusive partner of Badminton England on these

critical appointments.

To apply please submit a CV and Cover Note outlining your relevant

experience and reason for application.

Please submit all applications to:

ALISTAIR MILNER — Partner Bechair@sriexecutive.com

All applications should be submitted by 20th February 2019.

HOW TO APPLY