Backward integration of pet bottles of bisleri
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Transcript of Backward integration of pet bottles of bisleri
PET BOTTLES for BISLERI
Present supply chain
Present Supply Chain
Backward Integration
Pet Bottles Industry Overview• Introduction• Market• Raw Material• Manufacturing process • Technology• Investment
Make or Buy
During 1980 Bisleri adopted PET bottle concept
Due to it features • Environment friendly • Cost effective • Increased competition
Manufacturing process
Blowing Rinsing Filling Capping Labeling
Make or Buy
• In house per bottle manufacturing cost is Rs 4-5.• Outsourcing cost in case of high demand is 80 paise provided with Raw
material.
Particulars Labeling machine
Capacity Cost
Water purification plant . 5000 lt. 20 lac.
Automatic blowing machine
4000 BPH 45-50. lac.
Automatic filler 4000 BPH 40 lac.
Labeling machine 4000 BPH 20 lac.
Advantages
• Reduce transportation costs if common ownership results in closer geographic proximity.• Provide more opportunities to differentiate by means of increased control over inputs.• Capture upstream or downstream profit margins.• Increase entry barriers to potential competitors• Gain access to downstream distribution channels that otherwise would beinaccessible.• Facilitate investment in highly specialized assets in which upstream ordownstream players may be reluctant to invest.• Lead to expansion of core competencies.
Thank you!