Background - Goleta Chamber of Commerce€¦ · • $2,500 Old Town Business Walks • $4,000 Old...
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Background Goleta Cityhood 2002 2012 Expiration of 40% Goleta TOT Payment to County 3 Hotels Approved 2012 TBID Formed 2012 $25K TBID + $50K City Funding for Tourism 2013 New TBID Management Plan 4.5% and City Match of $150k 2015 Slide 1: Goleta Chamber Presentation to City of Goleta on March 6, 2018
Transcript of Background - Goleta Chamber of Commerce€¦ · • $2,500 Old Town Business Walks • $4,000 Old...
Background
Goleta Cityhood
2002
2012
Expiration of 40% Goleta
TOT Payment to County
3 Hotels Approved
2012TBID
Formed
2012 $25K TBID + $50K City
Funding for Tourism
2013
New TBID Management Plan 4.5% and City Match of
$150k
2015
Slide 1: Goleta Chamber Presentation to City of Goleta on March 6, 2018
Background
RedesignedGoGoleta.com
Plains Oil Incident
$100k for Recovery
MarketingFirst Goleta
Digital Marketing Campaign
2 New Hotels Open
Thomas Fire, Montecito
Mudflow, 101 Closure
Continue to Promote
Goleta as a Premier Coastal
California Destination
2015
2017
2017
2017
2017 - 2018
Today
Slide 1 (continued): Goleta Chamber Presentation to City of Goleta on March 6, 2018
36%
25%
24%
15%
TOT
Sales Tax
Property Tax
Other
Slide 2: Presented by City Manager Michelle Greene 2018 State of the City on April 6, 2018
2014-152015-16
2016-17Projected2017-18
0
2
4
6
8
10
$7.8 million $8.2 million $8.6 million $9.2 million
Slide 2 (continued): Presented by City Manager Michelle Greene 2018 State of the City on April 6, 2018
2015-2017 Budget
Funding $50,000 ($25,000 each year for two years)
Expense YTD • $8,000 Flags• $2,500 Old Town Christmas Parade• $15,000 MIG• $10,000 Retail Study - Downtown Works• $2,500 Old Town Business Walks• $4,000 Old Town Business Summit
Total YTD: $42,000Remaining funds are allocated for continued committee meetings, the June Old Town Summit and continuation of Old Town Walks.
Slide 3: Goleta Chamber Presentation to City of Goleta on March 6, 2018
Neighboring Cities’ Investment in Tourism & Economic Development Contracts
Santa Barbara $1,380,000
Santa Maria $550,000
Solvang$726,000
Goleta$150,000
Ventura TBID *$800,000
Buellton$350,000
San Luis Obispo$175,000
Slide 4: Goleta Chamber Presentation to City of Goleta on March 6, 2018
$200,426,469Total Visitor
Spending
$12,778,318Taxes Generated for City of Goleta
1,291Jobs Supported by
Travel Industry
1,504,411Visitors
to Goleta
2016/2017 Tourism Impact
Source: Destination Analysts/Visit Santa Barbara Economic Impact Study. FY 2016/17
Slide 4 (continued): Goleta Chamber Presentation to City of Goleta on March 6, 2018
2017 Facts & Figures
72.7% Occupancy
242.92 Average Daily Rate
1.2% Increase
$8,615,207 TOT
5.38% Increase
2.3% decrease
260 New Rooms
142 Hilton Garden Inn118 Marriott Residence Inn
Source: Source: Smith Travel Research 2017 + City of Goleta FY 16/17
Slide 4 (continued): Goleta Chamber Presentation to City of Goleta on March 6, 2018
Drive Economic Impact
Goals
Create + Support Local Jobs
Visitor Spending at Local Businesses
Slide 5: Goleta Chamber Presentation to City of Goleta on March 6, 2018
