Back to School Marketing Plan 2010
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Transcript of Back to School Marketing Plan 2010
Stay Ahead of the Curve - Back to School Marketing 2010
AboutFounded in 1998 by Master Farid Dordar | Served over 5000 MA Schools | Employs 60+ people
Headquarters in Vancouver, BC Office located in New Jersey
Facebook.com/ChampionsWayFans Twitter.com/ChampionsWay .com/ChampionsWayINC
blog.championsway.com community.championway.com
The Traditional Marketing Methods are not as effective as
they once were……
The Old way to buy
Yellow Pages
Biggest waste of money on advertising that you can spend. I am upset that I even have to pay for a listing….
Save your money. Most viewers will never even make it to the commercial.
Commercials
It is Changing as well, where do people talk? On Facebook, Twitter, etc…..
Word of MouthStill your most important
form of marketing
But
Too expensive, you really don’t know who looks at it, and it is in most cases only
looked at by competitors
The Average amount you sill spend on this……..
Yellow Pages: 200
Print: 300
Tv/Radio/Pr-200
Other Industry Gimmicks-Secret Payment Programs, Student Generators, etc---200 per month
900 per month
Where does it go?
The four main pillars
I have no Idea how to get started?
Don’t get lost in the Social Media Sphere
Getting Started (or starting over)
Ok…..Let’s show you what we are doing for our Back to School Marketing Campaign
5 Take Aways
1.Why it is a process and not just anyone can set it up
1.Why it won’t produce results right always
1.Why your classes are so important
1.What it looks like
1.How can I get in
Take Away #1-Why it is a process and not just anyone can set it up
Social Media is a Science, not a quick way to get students……
C=4m +3v + 2(1-f)-2a
C= Profitability of a conversionM= MotivationV= Clarity of the value propositionI= Incentive to take actionF=Friction elements of proposalA=Anxiety
On the Internet you are only one click away from your competition
Try lots of Social Media Campaigns and see what works
The Evolution of Social Communication
Avoid information void or they will “click” your competitors
New/Old
Try something new with an old way
The Old Way (/Back to School Marketing)
The New Ways
The New Ways
Once you have their attention, what do you want them to spread?
People will mostly spread the following:
1. An excellent/terrible customer experience2. News and Opinions3. Something that is relevant to them4. Something Funny
Ask them to share nicely, but not often!
Don’t talk about your self, because no one cares……
This is only part of the science and why if you do not understand it, it will be a TOTAL Waste of Time.
Learn to Understand:
1. ChampionsWay Library2. Our Social Media Course for School Owners3. Social Media Service-Starting September 1st
Take Away #2-Why it won’t produce results right away
Top 10 Reasons
1.It is set up incorrectly (illegal Facebook Pages, accounts that are dead, terrible blog)2.Poor Content3.You are annoying your followers4.You are only trying to sell, be Human.5.The total plan is broken somewhere6.You are not directing your followers to your network properly7.There is no schedule or organization to your plan8.You have some one in charge that should not be9.The amount of someone followers does not make them an expert10.You are going in circles
The Cycle
You have two options…….
1. You become a media company2. You work with a media company
Take Away # 3-Why your classes are so important
People are going to find out whether you like it or not
The Schools we are working with, we will be working on all class formats. Something that no one else really has ever done.
Why?
Because they will have to be put on You Tube, Blogs, and on the internet. If they are that great, why aren’t they?
Channels will become more common, Live streaming, and virtual training is the future.
Keep it simple:
1.Best Business Practices2.Structured, organized, motivational, inspiration classes3.Go Social4.Get Students that you deserve
Takeaway # 4-What it looks like (The Back to School Marketing Campaign)
Step 1-Set up process
The whole process takes one week
• All Social Networks are set up• Social Blog•Fan Page with Registration links• PM Campaigns•Landing Pages•Videos (Not included in light version)• Web Social• SMO Strategies• Web Links• Social Inbox• Media Distribution tool
Web Social
Content
Outline to “Kick Drugs Out of School” Seminar
Social Media Content Week 3
TAKE AWAY #2 - You are joining a conversation
Campaigns and Landing Pages
Take away # 3 -The Difference Maker (Delivery)
Social Blog and Custom Fan pages that work
Publishing Schedule
•30 days
•SMC tool
•This is the new Marketing Plan
New Facebook Feature
Each week we work on keywords to dominate the
search
Create word of Mouse
Create word of Mouse
Create word of Mouse
Your business is only as valuable as your data base and your Social Reach
Campaigns are connected
Now your leads are all in one place
And you can track what’s working
Setup Lead Nurturing and let it happen Naturally
Start Today
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