BACC APCT5111Learning Unit 5Marketing & Finance documents

Purposes:Marketing documents

To sell a company, its products or services.

The text play on the wants and needs of consumers.

Language is positive and evaluative; personal (for personal customers); formal (for business- & corporate customers).

Financial documents

To provide an account of a company’s finances.

Financial documentsFigures in financial documents used to

calculate tax, show liquidity to investors and plan the organisation’s future.

Language used: Simple, single sentences and verbs

describing figures Control sentence patterns so that

paragraphs can be read quickly Item; region; verb; figure; dates

From Activity 5.14, based on table 5.1 Sales (item) in Europe (region) decreased (verb)

by 32% quarter-on-quarter (figure) from the fourth quarter in 2005 to the first quarter in 2006 (date)

Sales (item) in China (region) increased (verb) by 15% quarter-on-quarter (figure) from the fourth quarter in 2005 to the first quarter in 2006 (date)

Sales (item) in North America (region) decreased (verb) by 14% quarter-on-quarter (figure) from the fourth quarter in 2005 to the first quarter in 2006 (date)

Writing about figure changesTwo (2) grammatical categories:i) Intransitive verbs: verbs with

no objects (i.e. not describing what happens to the subject). E.g. Sales rose; rise/ fall

ii) Transitive verbs: verbs which have objects (i.e. something changes something else…). E.g. Sales boosted profits; boost/ reduce

Revision exercise (ICE task)1. What does sequential increase/ decrease refer to? [5

marks]

2. Explain the difference between transitive- and intransitive verbs in your own words. [5 marks]

3. Write a 60-word marketing document explaining a new banking app for personal banking that would save its users time and banking costs, using the AIDA formula. [10 marks]

4. Write a 60-word financial document explaining the following:2013 Q1 Q2 Q3 Q4 QoQ

avg

BMW sales (per million)

10 11 9 13 2.3%