1BABY

NUTRITIONASIA PACIFIC

Regional Management Meeting Kuala Lumpur

22nd and 23rd April, 2008

Project Pharao Gen 3

BABY NUTRITION ASIA PACIFIC

Project Pharao Gen 3

BABY NUTRITION ASIA PACIFIC

DANONEBABY NUTRITION

ASIA PACIFIC

2BABY

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Performance IssuesPerformance Issues

Insect PenetrationInsect Penetration

Lumping Powder Lumping Powder

Visible GapVisible Gap

Opening PackOpening Pack

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ApproachApproach

Concepts Designs Pilot Mould

6 concepts developed• Flip Flush• Flip Top• Flip Full• Button 1-piece• Button 2-piece• Clip

2 designs pursued• Flip Top• Flip Full

Objective: 1 design produced

Principles

5 principles initiated• Flip• Bung• Button• Clip• Peel-off

Consumer Study conducted in every phase

Identify a new design that will mitigate the performance issuesIdentify a new design that will mitigate the performance issues

Commercial Mould

Pilot MouldDesignConceptsPrinciples

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Timeline Timeline

FebFeb MarMar AprApr MayMay JunJun JulJul AugAug SepSep OctOct NovNovJanJan

Principles

2008

DecDec JanJan FebFeb MarMar

2009

Design

Pilot Mould

Research

Alteration

Concepts

1st Commercial Mould

Commercialize

(4wks)

(6wks)

(13wks)

(4wks)

(2wks)

(4wks)

(20wks)

(6wks)

Shortlist concepts

1st consumer roundFinal designs

Sample outturns

Inventory Build Up2nd consumer round - UK

2nd consumer round - TH3rd consumer round – location TBC

Now

Note: additional commercial mould lead time is 5wks

Sample outturns

Sample outturns

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Principles Principles

Flip Bung Button Clip Peel-off

1

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Selection PrinciplesSelection Principles

1

Market Survey indicates 1) Flip Concept is the most preferred opening with 2) Button and 3) Clip coming in second and third. These 3

principles were further investigated during concept phase

Market Survey indicates 1) Flip Concept is the most preferred opening with 2) Button and 3) Clip coming in second and third. These 3

principles were further investigated during concept phase

Flip Bung Button Clip Peel-off

7BABY

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Concept 1 – Flip FlushConcept 1 – Flip Flush

2

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Concept 2 – Flip TopConcept 2 – Flip Top

2

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Concept 3 – Flip FullConcept 3 – Flip Full

2

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Concept 4 – Button One-PieceConcept 4 – Button One-Piece

2

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Concept 5 – Button Two PieceConcept 5 – Button Two Piece

2

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Concept 6 – Clip Concept 6 – Clip

2

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Select ConceptsSelect Concepts

2

Flip-Flip-FlushFlush Flip-TopFlip-Top Flip-FullFlip-Full Button1pcButton1pc Button 2pcButton 2pc ClipClip

EngineeringEngineering1)1) (incl. insect (incl. insect

penetration, visible gap)penetration, visible gap)

4.254.25 55 4.754.75 3.253.25 3.253.25 4.04.0

ManufacturingManufacturing1)1)

(incl. cost, existing toolbase)(incl. cost, existing toolbase)2.92.9 2.92.9 2.72.7 2.12.1 2.12.1 2.02.0

Total ScoreTotal Score2)2) 7.157.15 7.97.9 7.457.45 5.365.36 5.355.35 6.06.0

Our suppliers Stress Consulting and Sunningdale Tech reviewed all designs Our suppliers Stress Consulting and Sunningdale Tech reviewed all designs

and evaluated them for their respective areas of expertiseand evaluated them for their respective areas of expertise

Design Flip-Top and Flip-Full will be further developed into designs as Flip Flush has powder trap potentially attracting ants.

Design Flip-Top and Flip-Full will be further developed into designs as Flip Flush has powder trap potentially attracting ants.

1)1) Based on scale 1-5, with 1 being worst score and 5 being best score 2)2) Total score based on scale 1 – 10 with 1 being worst score and 10 being best score

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Next StepsNext Steps

• Further pursue 2-3 designsFurther pursue 2-3 designs– Flip Top Flip Top – Flip FullFlip Full

• Conduct 2Conduct 2ndnd round consumer study round consumer study– UK (end April)UK (end April)– Thailand (Mid May)Thailand (Mid May)

• Select final design to be piloted on mould (end May)Select final design to be piloted on mould (end May)