BAB 303
-
Upload
amanda-beasley -
Category
Documents
-
view
29 -
download
0
description
Transcript of BAB 303
BAB 303
Marketing: An Introduction
Outline
• Class Syllabus
• Schedule
• Role of Marketing in Business
Class Syllabus: Leverage the TA’s!
• All questions and issues are to be directed through the TA’s
• Course TA’s contact info:– Peter Sashin ([email protected]):
• Room 423 Bus Bldg
• Office Hours Monday 1pm-5pm
– Steve Christensen ([email protected]):• Room 423 Bus Bldg
• Office Hours Friday 8am-12pm
• Class Syllabus - Exams
• Three online tests taken in 210 & 211 Keller each worth 33% of your final grade
• BRING YOUR PSU ID!!!!
• Register online via the junior core website
• Make-up requests filed at the junior core office at 202 Business Building
• E-testing review – Wednesday, Sept. 7th 6:30pm at 100 Thomas Building
Class Syllabus - Other
• Opportunity to earn up to 2 extra credit points – 1 point awarded for each successfully
completed study (1% added to final grade)
• Lectures posted to Angel prior to class
MARKETING: AN INTRODUCTION 7/E by Armstrong & Kotler
Course: BA 303, Principles of Marketing
Professor: John Liechty
This text is a crucial resource for:• Test Preparation• Homework assignments• Reading assignments
Special ValuePack for Penn State
Text + Custom Student CD ISBN: 053610395X
Priced LOWER than a used book at the campus bookstore!
•New text + Student CD: $82.95•Used text: $84.00
Text & Video Tips On:• Using your textbook
• Navigating freshman year
• Choosing a major
• Writing term papers
• Juggling finances in college
• Career guidance
• And more!
Featuring content written by students for students!www.etipsforAgrades
Role of Marketing
• Delivering Value to customers
• Figuring out what customers need and meeting that need – Feel they have good value– Economically Viable
Role of Marketing
• Products – Developing new products
• Placement – Distribution, how to get products to customers
• Price – What can you charge?
• Promotion – Communicating the Value Proposition
Other Areas
• Finance
• Accounting
• Information Systems
• Management
• Logistics/Supply Chain Management
• Manufacturing/Engineering
Finance
• Getting the money (capital/resources) to run various projects – capital budgeting, equity and debt issues
• Dealing with the pension problem
• Secondary Markets – raising money and buying and selling financial securities
Accounting
• Keeping track of assets and liabilities
• What do you own and what do you owe?
• Tax Accounting – assets, liabilities and income from the Government’s perspective
• Managerial Accounting – assets, liabilities and income from the perspective of managing the company.
Information Systems
• Creating and effectively using the computer systems (computers, networks, databases, …)
• Underlying and connecting every aspect of the business
Management
• Leading people and making strategic decisions
• Recruiting, hiring, assessing and firing.
• Motivating – providing direction, vision, resources and incentives
• Deciding where to place resources and where to not place resources
Logistics
• Transportation, scheduling, inventory management
• Keeping track of lots of things and getting them to where they are supposed to go in an optimal fashion
Manufacturing
• Physically creating the product
• Design and Engineering