B2Mamy Palestra de setembro: Email Marketing
Transcript of B2Mamy Palestra de setembro: Email Marketing
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Estratégias e Táticas em E-mail Marketing
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Juliana LopesInjoy MarketingCanais de venda não presenciais Especialista em E-commerce
Mãe de 3 gatinhasMiuFada Leona
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Marketing Digital
REDES SOCIAIS
SITES DE BUSCA
VÍDEOS
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Mercado 2016 – na crise
fonte: E-bit/Buscapé
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Mercado
fonte: E-bit empresas (www.ebitempresas.com.br)
13%
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Perfil consumidor
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O mundo mudou...
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O Consumidor comanda o mercado
Crítico e sensível Posicionamento Social Ética Rápido atendimento Personalidade
fonte: Exame
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Processo de compra
CRIE DESEJO
CHAME A ATENÇÃO
PARTICIPE DA
DECISÃOMOTIVE A COMPRA
ESTEJA ONDE SEU
CLIENTE ESTÁ !
Conhecer o produto Compra
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Aquisição de e-mails
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Captação de informação para Base de e-mails
NomeInteresseSexoData de nascimentoE-mailProdutoValor
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Segmentação de Base
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Segmentação de Base
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Conteúdo relevante
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Palavras e Expressões negativas
o Compre aquio Garantiao Ofertao Aumentar vendaso Trabalhe em casao Instalar aquio Consulte-nos!o Imperdívelo Aproveite o Grátis
o Promoçãoo Confirao Tempo ilimitadoo Spamo A partir de R$ xxo Coberturao Comparaçaoo Gordurao Últimao Você + de 800 palavras
e expressões
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Escolha do assunto
Que chame a atenção
Direcionado para o cliente
Evite palavras negativas
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Boas práticas Proibido enviar Spam Enviar peças com frequência adequada
(periodicidade) Manter a base limpa Enviar peças com conteúdo relevante Não utilizar palavras negativas: Promoção / Grátis /
Curso / Emagreça / Desconto / !!! / Crédito.. Oferecer opção de descadastramento Fazer um e-mail com até 40% imagem e no mínimo
60% texto
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Templates
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Plataformas
• Localweb e-mail marketing• Mail2 easy• Mailleme• Uol host mail• Tecla• Mandic• Mail sender
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ControlesControle Google Analytics
Taxa de entrega
Taxa de abertura
Taxa de conversão
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Controles
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Controles
Treinamento e-mail marketing
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Controle 119 e-mails enviados
Taxa de entrega 115 – 96%
Taxa de abertura 32 – 26%
Taxa de conversão 05 – 04%
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Demonstração
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Demonstração
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Demonstração
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Demonstração
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Demonstração
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Demonstração
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Demonstração
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Demonstração
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Demonstração
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Demonstração
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Demonstração
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Demonstração
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Demonstração
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Demonstração
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Demonstração
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Demonstração
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Demonstração
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Demonstração
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Demonstração
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Demonstração
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Demonstração
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Demonstração
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Demonstração
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Demonstração
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Demonstração
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Demonstração
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Demonstração
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Demonstração
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Demonstração
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Demonstração
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Demonstração
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Demonstração
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\O/brigada!!
#B2MAMY