Camosun College

JUHLi SELBy

@JUHLiSELBy

www.JUHLiSELBy.com

[SageFrog Marketing Group “2013 B2B Marketing Mix Survey Results” – Sept 2013 via

eMarketer]

[DemandGen Report – B2B Buyer Survey 2013 via Lee Odden]

• Why B2B companies use social media

• How business communication & buying have

changed

• The larger picture of successful online

marketing

• How to build relationships online that lead

to sales

[Social Media Media Marketing Industry Report – Social Media Examiner – May 2013]

“By the time a B2B purchaser actually engages with

a company or with a sales rep from that company,

they’re 57% of the way through their decision

process.”

Mike Miller, Director, Business and

Industrial Markets, Google

Engage with your audience!

→ Be helpful → Answer questions

→ Connect people

→ Build community

Create content to:

→ Help people solve their problems (FAQs)

→ Educate to move along sales funnel

→ Build trust

→ Articles (blogs)

→ Videos/Webinars

→ Audio/Podcasts

→ White papers/Case Studies

→ Visuals – Pics/Infographics

→ e-Newsletters

Quality, helpful & relevant content =

website traffic, leads & backlinks

[Ascend2 “Lead Generation Strategy Outlook Report” April 2013 via eMarketer]

• Social media is just one piece of the online

marketing puzzle

• Buying has changed – what information can you

offer online to help potential clients make a

decision?

• Assess your current online presence

& resources

• Do what you can with the resources

you have

Questions?

• B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends—North

America (CMI Report): http://contentmarketinginstitute.com/wp-

content/uploads/2013/10/B2B_Research_2014_CMI.pdf

• Social Media Marketing Industry Report – Social Media Examiner (May 2013):

http://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport201

3.pdf

• B2B Social Media Marketing for Success – Lee Odden (Nov 2013):

http://www.slideshare.net/toprank/b2b-social-media-marketing-for-success-

moscow-2013?ref=http://www.toprankblog.com/2013/11/b2b-social-media-

marketing-trends-tips/

• eMarketer Webinar: B2B Lead Generation—Best Practices in Social, Content

Marketing and Video (Oct 2013): http://www.slideshare.net/eMarketerInc/e-

marketer-webinarb2bleadgenerationbestpracticessocialcontentmarketingvideo

JUHLi SELBy

250-686-7988

connect@JUHLiSELBy.com

www.JUHLiSELBy.com

www.facebook.com/JUHLiSELBySocialMedia