B2B case study: How Martrain targeted the clinicians when selling VMware’s VDI into healthcare
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Case Study: VMware Healthcare Multi Channel Marketing Programme March 2015
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Transcript of B2B case study: How Martrain targeted the clinicians when selling VMware’s VDI into healthcare
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Case Study:VMware Healthcare Multi Channel Marketing ProgrammeMarch 2015
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Contents
Business drivers behind the programme
Different elements
The results
How the programme came together
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Background & Business Drivers
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Background & Business Drivers
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Background & Business Drivers
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Media Audit
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Events
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Profiling and telemarketing
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The Online Experience
Personal URLObjective to put into place a PURL for our target healthcare professionals
A single microsite where we will provide all relevant content
Impact & Measurement We will be able to track usage by Health Care Trust & Individuals
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Channel Partners Marketing
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Content & Collateral
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Results