B2B and B2C creatives: How different are they?
Transcript of B2B and B2C creatives: How different are they?
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B2B & B2C CREATIVES.
HOW DIFFERENT ARE THEY?
Here are somejuicy insights!
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TONE OF MESSAGING?LENGTH OF CONTENT?TYPE OF IMAGERY?
AGENCIES AND BRAND OWNERS ARE OFTEN CONFUSED!
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THE TG IS BOMBARDED WITH
B2B MESSAGINGB2C MESSAGING… AND EVERYTHING IN BETWEEN!
WHY?
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THE CONFUSION IS OFTEN AMPLIFIED!
IN B2B?
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LET’S EXAMINE THE DISTINCTIONS
1. B2B DEPLOYS A RATIONAL APPEAL AS OPPOSED TO B2C. 2. B2B CREATIVE TACKLES A LONGER BUYING CYCLE.3. B2B CREATIVES ARE A LOT MORE INFORMATIVE.4. B2B CREATIVE BUILDS CLOSER CLINKS WITH A BRAND.
B2B & B2C CREATIVE
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B2B CREATIVES ARE CLEARLY
MORE INVOLVINGMORE COMPLEX MORE RELEVANT
THE DIFFERENCES AREMARKED
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FINAL QUESTIONS!
SHOULD MARKETERS CHOOSE AN EXCLUSIVE B2B CREATIVE AGENCY?
SHOULD A CREATIVE AGENCY HAVE A SEPARATE TEAM FOR B2B?
NOT SURE?
SO WHAT?