internet-based system for

Global B2B

Editorial Placement

The B2B Exchange for the World’s Trade Press

13,000 Editors

50 Business Areas

100+ Countries

Minett Media has spent the last 10 years developing a highly sophisticated, Internet-based system for globally delivering targeted editorial material to B2B trade press editors and reporting world-wide publication progress to clients.

Minett Media’s system is designed for integration into the international networks of global corporate clients and has the following advantages:

• User loyalty from many 1000s of trade press editors built-up since the late 1980s

• Real-time, online reporting via the Internet and/or the client’s Intranet, providing global organizational transparency for editorial activities

• Global/local organizational ownership and coordination in editorial promotion efforts

Contact: Steve Minett PhD, Managing Director or Hylton Barnes MBA

Minett Media, 6 Middlewatch, Swavesey, Cambridge,CB4 5RN, United Kingdom

Tel: +44 (0)1954 230 250 Fax: +44 (0)1954 232 019

steve@minettmedia.co.uk hylton@minettmedia.co.uk www.minettmedia.co.uk

CLIENT LIST

current & former clients of Minett Media include:

Albia AB Alfa Laval AB

Alfa Laval Separation AB Anglian Water Plc

Atlas Copco AB Boliden

Cheminvest AB Conjet AB

Deutsche Bank AG Elof Hansson

Ericsson Components AB Foss Tecator

IMO AB ITT Flygt

ITT Industries Inc. Johnsson Pump Int.

Nitro Nobel Nitro Consult

Nordic Water Products Noxon

Purac SIFO

Sandvik AB SKF AB

Svedala Industri AB Trelleborg AB

UK Trade & Investment (Govt. agency) Waterlink

Zickert

What We Do for Our Clients

"... on behalf of ITT Industries, Minett Media has, in recent years, placed approximately 350 articles in the international trade press. In terms of the cost of equivalent advertising space, these placements represent a value of around $2 million, while the cost of achieving these results (including the cost of article production) has amounted to less than $150,000 - less than 7.5% of the value. More importantly, this editorial coverage leads to actual buyer interest and, ultimately, sales." Thomas R. Martin Senior Vice President, and Director, Corporate Relations, ITT Industries Inc.

The average global advertising cost per thousand in B2B trade publications is approximately €232 ($325)

The average cost per thousand of the readership enjoyed over the last 10 years by Minett Media’s clients has ranged between €2.9 ($4) and €29 ($40)

But the benefits of Minett Media’s unique system for editorial placement extend beyond the obvious advantages of direct editor contact and the resultant readership exposure. Clients have constant access, either via Minett Media’s website (or via a link from that website to their own company intranet), to a real-time online status report covering the complete portfolio of their articles in Minett’s system and, consequently, details of the coverage and effectiveness of their company-wide editorial communications. Our online status reports provide comprehensive information on all the articles held in our system and their publication progress.

Marketing, communications and sales personnel within the client company can access the system to search for published articles about their company. Key words enable them to search by product, business area, customer, country etc. So major multinationals, covering several business area and/or countries, and their managers – at a group or business unit or functional level – can access and use (either internally or as external sales collateral) published material without having to revert to HQ or without having to chase their counterparts in different countries or business units. The result is a company-wide perspective on trade press editorial communications exposure and effectiveness. The publication success underlying that effectiveness is that, over the last 10 years, Minett Media have distributed, and achieved publication of articles, for over 50 multinational B2B organisations and have achieved an average publication performance of 2.3 publications per article. During the last 2 years (i.e. since July 2007) that average publication performance figure has increased to 4.3 – a particularly significant degree of exposure in the light of recent pressures on marketing expenditure. That performance varies, of course, according to the editorial quality of the articles and the number of publications targeted, which itself varies depending upon the relevant business areas targeted. See the examples overleaf of:

1. Our status report monitoring of Article Performance Indexing provided for every client.

2. An example summary of readership analysis of editorial coverage obtained.

Article Name Article Title Date of Activation

Johnson Process Recovery of Precious Metal Catalysts – A New

Process Using Supercritical Water Oxidation

8 Apr 02

Published By Date

Engineering World, Australia 1 Jul 02

This journals published version of this article

Environmental Expert 1 Oct 02

This journals published version of this article

What's New in Process Engineering 1 Oct 02

This journals published version of this article

New Materials International 1 Oct 02

This journals published version of this article

Wire & Cable Asia 1 Mar 03

This journals published version of this article

European Chemical Engineer 1 Jun 03

This journals published version of this article

Filtration + Separation 1 Jul 03

This journals published version of this article

Planning Publication Status Date

Industrial Textiles 1 Aug 03

Journal for Asia on

Textile & Apparel

(ATA)

2 Sep 03

Being Considered Date

Ingenieria Quimica 23 Jun 03

Pursuit magazine 24 Jun 03

Plumbing Engineer 5 Aug 03

Textile Month 1 Sep 03

International Dyer 1 Oct 03

Industrial Products

Finder3 Oct 03

Virginia Engineer 6 Oct 03

Hosiery Report 8 Oct 03

Resource Recycling 27 Oct 03

Indian Silk 3 Nov 03

Published: 7 P. Points: 140 Planning Publication: 2 P. Points: 10 Being Considered: 10 P. Points: 10

Performance Index: 160 Client’s Average Index: 123 Minett Media Average Index: 113

Article Performance Index

The ‘Statistics Lines’ show actual numbers for each Publication Progress Status

(Published, Planned Publication, Being Considered, Considered Not Published). The system

then calculates ‘Performance Points’ as follows; Being Considered - 1, Planned Publication -

5, Published - 20 (so as to weight the performance result in favour of actual publications).

These ‘Performance Points’ are included in brackets in the Statistics Lines, The system also

gives the Client’s current average Article Performance Index, plus the average Article

Performance Index for the entire Minett Media system. In this way clients can immediate see

objective figures as to how articles are performing, in relation to both their own average

performance and to that of the entire system.

A readership analysis to evaluate the service Minett Media has

provided to Trelleborg over the last 6 years. The results are as follows;

Total readership obtained by Minett Media for Trelleborg material

2,280,144 Readers (based on the circulation figures for each publication)

These are by no means random readers, but

professionals reading the specialist business technical publications for their respective industries.

Total value generated by Minett Media for Trelleborg

$ 1,165,000 (based on advertising equivalent cost)

All this gives the following relative values & averages:

Cost per reader

$0.051

Cost per 1,000 readers $50:84

Business Areas Covered

The unique and incomparable Minett Media database of more than 13,000 editors of the world’s trade press (Euromonitor’s World Directory of Trade and Business Journals only lists 1,700 titles) covers the following business areas: Agriculture Retailing Automotive Rubber & Plastics Aviation & Aerospace Sealants & Adhesives Building Shipping, offshore, Harbours, Marine Business & Marketing Sports & Leisure Chemicals Textiles & Leather Construction Transport & Distribution Electricity Waste Management Electronics Water Engineering & Instrumentation Environment Finance & Banking Fishing, Fish Farming & Aquaculture Food & Beverage Forest & Wood Industry Gardening, Landscaping General News Heating, Air Conditioning, Plumbing, Refrigeration Hotels & Catering Insurance IT, Computers & Telecommunications Local Authorities Maintainance & Service Industry Manufacturing & Materials Handling Medical Metals Minerals Mining Packaging Pharmaceuticals, Biotechnology & Laboratories Power & Energy Printing Process Filtration & Pumps Pulp & Paper Recycling

The Editors’ Perspective

I think you are delivering an excellent service to the media - it must make life a lot easier for editors!! I wish we had a similar service based in South Africa.

Debbie Scott Tel. (011) 315 3118 wnip@iafrica.com www.whatsnewinprocessing.co.za

I'm impressed by the range of articles you offer, and look forward to using your service in the future. Many thanks,

Faith Barber Editor & Writer

New Zealand Plumbers Journal PO Box 1531, Nelson, New Zealand.

We’re very interested in talking with international experts such as plumbing engineers, hydraulics engineers, etc who work with consultants and architects on larger projects throughout the world.

Jeff Salton Group Editor Connection Magazines

Thank you for your helpful email. You certainly have some interesting stories available. The two that appeal immediately are Ref:[51TT#3 - Venice Airport and any of the Sandvik stories.

Although an editor can never promise inclusion of an article, I am confident that your subjects are interesting enough for publication.

Paul E. Hull The Editorial Office 214 West Ames Wye Glendive, MT 59330, USA

Again, it's a great service you offer - keep up the good work!

Sincerely, Sylvie Dale News Editor Tel: 918-831-9884; Fax: 918-831-9776 sylvied@pennwell.com

My name is Alain Dieul. I am the editor of a monthly French new magazine covering all industrial news and call "Le Monde de l'Industrie". Our first issue is in Novembre and I am loocking for industrial articles in French so your web site could be very interesting for us.

Le Monde de l'Industrie

I direct this request to you because I am co-editor on the Danish magazine Pack Markedet. Therefore I am very interested in reciewing your news update in the future. I hope you can make the necessary arrangements. I thank you in anticipation Best regards Henrik Friis Co-editor Pack Markedet

"You certainly have some interesting stories available. "

Construction Rental Equipment Asia USA

"Re article content/quality etc. - they've all been excellent and, in general, I think the service offered is excellent for finding articles for features in WET News and Water Services."

Wet News UK

"While researching the industry I came across your web site and I must thank you for the great service you provide."

Shop Talk USA