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A B-Plan on ElevatorAdvertising

Submitted to: V. M. Patel Institute of ManagementCreated by:

Om Vasani, Yesha Shah, Shivani Shah & HarshZaveri.

Division: C

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What is elevator advertising?

Elevator

+

Advertising

=

Elevator Advertising

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Who are We ??

We are Eltise & We are Committed to Growth

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What we do ??

We combine space lying idle in & around theelevators with different brands filled around

the world.

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We combine space lying idle in & around the elevators with different

brands filled around the world.

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Innovative Ways To Succeed …

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Capturing best locations for our clients …

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Thus bringing in trust, loyalty &

growth; both, to them & to us ..

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What we do ??

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What we do ??

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Creative Tea

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High Rise Buildings & Malls

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ProcessProcess

Client has to pay half of the amount as advance

payment while the other half has to be given through

a post dated cheque which would be drawn as per the

last date of the contract.

From the advance payment labour charges & print out

charges would be paid.

A part of the advance payment would be given to the

mall or to the commercial place as rent for allowing us

to use their elevator.

 The other half would be used in paying out salaries &

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What about the cost ??What about the cost ??

Cost would vary depending upon the time for which

you put your poster in or around the elevator. For

e.g. weekly, monthly, annually, etc.

Cost would be based on the size of the poster or

the banner which is to be used.

Cost would also depend on the quality of the print.

Price would increase if the print is in color …

Professional advice from our creative team might

cost you some money.

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Manpower RequirementManpower Requirement

A Team consisting of 4 Marketing Executives

(Pay Package - Rs 7000 p.m. + Incentives)

(Total : Rs 7,000 * 4 = Rs 28,000)

Creative Team consisting of 2 people.

(Pay Package – Rs 7000 p.m. + Incentives)

(Total : Rs 7,000 * 2 = Rs 14,000)

Laborers – whenever required

(Pay Package – On Daily Basis)

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OpportunitiesOpportunities

Increase in development  of commercial

buildings, malls & multiplexes.

Less or no competition seen in this domain so

far in India.

Increasing competition among different

brands would help the business grow.

It is a repetitive business.

Greater opportunities lie if you can seize

those.

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 Threat Threat

Companies might directly

approach commercial places,

malls or multiplexes.

Poster or banners could get torn.

Once we begin business many

others might join in.

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Future PlansFuture Plans

Planning to grow business by buying

hoarding places.

Planning to launch a paper filledwith different commercials which

would then be distributed at various

places.

Keep focus in our primary field

which is elevator advertising ..

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